Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up! Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au). This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects. The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible. Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum. They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.

1. AGILE,
DESIGN THINKING
AND
YOU...

2. JASON FURNELL
The architecture of everything - www.jasonfurnell.wordpress.com

3. 0
DANIEL OERTLI
CIO : REA Group | realestate.com.au

4. Agile represents a
POWER
SHIFT
AWAY from waterfall BUFD Architects, PMs and UX
TOWARDS software development team, a self-managing unit

5. THEDESIGN
IS THE
BUILD
Drop the idea that the spec is your deliverable. The spec is NOT
the design

6. POWER UP
YOUR DESIGN IMPACT!

7. MULTIPLY
YOURSELF
CREATE 20+ DESIGNERS

8. DESIGN LIVE
REAL TIME. NO SAFETY NET.
STOP HIDING YOU WHIMP

9. LET GO
BE FEARLESS, BE INCLUSIVE,
TAKE YOUR TEAM WITH YOU
BUILD TRUST EARLY, TAKE THE INITIATIVE.

10. XD
Shift your focus
DROP THE “U”
DESIGN EXPERIENCES FOR YOUR TEAM

11. DESIGN
THINKING

12. “IS”
DESIGN
FACILITATION
TEACH PEOPLE HOW TO THINK LIKE DESIGNERS, HARNESS THE POWER OF GROUPS

13. BREAK
THRU THE DESIGN GLASS CEILING

14. DESIGN THE
EXPERIENCE
OF DESIGN

15. AGILE & UX
REA CASE STUDY

16. PROJECT CONTEXT
1ST 20 5
TO MARKET STAKEHOLDERS DAYS

17. SHOWCASE
PROJECT
5 Days - Delivery Team
PLANNING
STORY WRITING
& ESTIMATION
CUSTOMER
5 Days - Full Team
EXPERIENCE
HISTORY
BUSINESS DRIVERS
PREPARATION

18. Experience Design Consulting

19. 1. BUSINESS DRIVERS 2. PERSONAS 3. CUSTOMER JOURNEY
4. DESIGN CHALLENGES 5. LEARNING TO DRAW 6. EXPLORATORY SKETCHING
7. REFINEMENT SKETCHING 8. DESIGN SKETCHBOARD 9. SELECT, BUILD, REFINE

20. 1. BUSINESS DRIVERS 2. PERSONAS 3. CUSTOMER JOURNEY
4. DESIGN CHALLENGES 5. LEARNING TO DRAW 6. EXPLORATORY SKETCHING
7. REFINEMENT SKETCHING 8. DESIGN SKETCHBOARD 9. SELECT, BUILD, REFINE

21. Experience Design Consulting
h"p://vimeo.com/17067825
h"p://vimeo.com/album/1479086

22. Experience Design Consulting

25. I KNOW WHAT YOU’RE THINKING

26. I KNOW WHAT YOU’RE THINKING
IT’S GOING
TO BE CRAP

27. PROPOSITION
NOT
EXECUTION
THE BEST DESIGN BRIEF YOU WILL EVER GET

28. NOW YOU CAN DO YOUR REAL JOB
DESIGN THE
THING

29. Sketchboard Prototype
& Test
Design BluePrint

30. AGILE BUILD
INCREMENTAL & ITERATIVE DESIGN

31. NO EXCUSES, MAKE TESTING CONTINUOUS
1 DAY
4 USERS
PER WEEK

32. David
–
Advanced
Heavy
User
His
Real-­‐estate
Story
David
owns
an
investment
townhouse
with
his
brother.
Purchasing
this
was
a
process
that
took
almost
a
year.
They
went
to
10-­‐15
aucHons
before
they
finally
got
a
barging
(a
for
sale
property
that
had
not
been
listed
yet
on
REA).
Since
then
its
gone
up
in
value
a
lot.
He
currently
checks
REA
3-­‐4
Hmes
a
week
to
keep
his
finger
on
the
pulse,
and
because
he
is
hoping
to
sell
this
property
and
buy
another
one
in
a
year
or
two
To
find
there
current
property
they
looked
on
REA
and
in
local
papers.
They
search
in
a
suburb,
and
limited
results
by
price.
Once
they
had
found
a
place
they
thought
was
interesHng
they
would
then
print
out
the
details,
and
set
off
on
a
Saturday
to
view
2-­‐3
open
for
inspecHons.
Back
then
he
didn’t
have
an
iPhone,
but
hasn't
used
a
Melways
for
direcHons
since
he
got
one.
At
inspecHons
they
would
walk
into
each
room,
try
to
imagine
where
things
would
go,
and
If
they
liked
a
place
they
would
take
photos
and
video
using
a
phone,
a
more
realisHc
view
of
the
property
that
they
could
show
family
and
friends.
David
thinks
that
he
would
visit
REA
twice
as
much
as
he
does
now
if
he
had
a
good
app.
Looking
on
the
train
and
during
other
down
Hme.
REAPA
Features
:
What
I
need
that’s
not
there…
1. Photos
–
Domains
are
much
be"er,
you
can
zoom
and
see
bigger
pictures.
(also
I
only
want
to
search
for
properHes
with
photos
2. Price
increments
–
scroll
is
be"er,
but
I
want
50k
increments
(had
problems
with
se^ng
price
in
domain)
3. Email
a
friend
–
i
use
this
all
the
Hme
4. Get
direcEons
–
important
from
the
PDP
(like
domain)
5. Short
list
/
View
of
my
properEes
with
sat
inspecHon
Hmes.
Got
domain
star
“just
like
iTunes”
6. Sort
by
–
if
I’m
using
it
8
Hme
per
week
I
want
to
see
the
new
ones
first,
and
someHmes
sort
by
lowest
prices
7. Map
–
expects
bounding
box
search
on
map
interacHons
REA Domain 8. Calculator
–
Likes
it
9. On
map
view
was
looking
for
the
“current
locaHon”
thing
like
Google
maps
in
bo"om
right
corner
8 7 Iphone
Usage
Work
Phone.
Uses
Facebook,
and
sports
apps
like
bombers,
Foot
,EPL,
TAB,
F1,
Cricket
buzz
all
the
Hme.
Twi"er.
No
Realestate
apps.
“easier”
but
“slower”
and
needs
the
not
as
iphone
extra
features like.
Looks
old

33. YOU DON’T NEED IT ALL DONE UPFRONT
YOU HAVE
TIME!
JUST ENOUGH, JUST IN TIME.

34. 3-5 days

35. 2-3 weeks

36. Iteration
0&1
+ 2-4 weeks

37. R1
12-16 weeks

40. R2

41. AGILE
will change the way you design

43. EXPERT
DESIGNER
JUNIOR
DESIGNER
PAIR OF EXPERT
HANDS FACILITATOR

44. EXPERT
DESIGNER
THE HATED
DESIGN
PRINCESS
PAIR OF EXPERT
HANDS FACILITATOR

45. EXPERT
DESIGNER
DESIGN GLASS CEILING
PAIR OF EXPERT
HANDS FACILITATOR

46. EXPERT
DESIGNER
THE GENERIC
WORKSHOP
FACILITATOR
PAIR OF EXPERT
HANDS FACILITATOR

47. EXPERT
DESIGNER
HIGH IMPACT
DESIGN
THINKER
PAIR OF EXPERT
HANDS FACILITATOR

48. DAN
Some thoughts about the impact that
integrating UX into the Agile build has
had at realestate.com.au
1700 people world wide
22 offices
8 Countries
To be... the blueprint for the humane
corporation

49. UX+Agile
Why should I care?
1

50. People Operating Model
Culture Technology

51. high trust
creatively abrasive
genuinely committed
internally accountable
achievement oriented
3

52. 4

53. T-24 months
Getting back in the game
5

54. T-12 months
Getting results & improving capability

55. Make an impact

56. CXO

57. TAKEAWAYS

58. Agile represents a
POWER
SHIFT
AWAY from waterfall BUFD Architects, PMs and UX
TOWARDS software development team, a self-managing unit

59. THEDESIGN
IS THE
BUILD
Drop the idea that the spec is your deliverable. The spec is NOT
the design

60. POWER UP
YOUR DESIGN IMPACT!

61. DESIGN
THINKING

62. “IS”
DESIGN
FACILITATION
TEACH PEOPLE HOW TO THINK LIKE DESIGNERS, HARNESS THE POWER OF GROUPS

63. DESIGN THE
EXPERIENCE
OF DESIGN

64. THANKS
JASON FURNELL DANIEL OERTLI
Experience Design Consultant CIO
ThoughtWorks REA Group
www.thoughtworks.com www.realestate.com.au
www.jasonfurnell.wordpress.com
jasonfurnell@gmail.com