Broadway at the Beach

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Broadway at the Beach

  1. 1. # #1 Best Beach in the United States “A family friendly beach destination – there’s plenty to do when the kids are sick of making sand castles.” Top Ten Vacation Spots “Myrtle Beach teems with summertime action with beaches, amusement and water parks, restaurants and live entertainment and a host of hotels ready to pamper guests young and old.” Top Five Summer Destinations “A great money-saving destination for families” “One of the best East Coast family vacation destinations” #6 Best Family Beach Vacation #6 Best Family Vacations in U.S.A. #7 Best Affordable U.S. Vacations #9 Best Beaches U.S.A.
  2. 2. New York Brooklyn, New York, Buffalo, Rochester, Alcoa Pennsylvania Pittsburgh, Philadelphia, York, Washington, Arlington Ohio Cincinnati, Columbus, Dayton, Chillicothe, Cleveland Maryland Baltimore, Waldorf, Frederick, Annapolis Junction, Silver Spring West Virginia Charleston, Huntington, Beckley, Bluefield, Alkol Virginia Roanoke, Richmond, Lynchburg, Hardy, Danville North Carolina Charlotte, Fayetteville, Raleigh, Greensboro, Albemarle Tennessee Knoxville, Johnson City, Maryville, Kingsport, Alcove South Carolina Florence, Columbia, Greenville, Charleston, Spartanburg Georgia Atlanta, Augusta, Avondale Estates, Gainesville, Athens Source: Equation Research, Myrtle Beach Traveler Index, 2010
  3. 3. 93% - Drive to Myrtle Beach 94% - “Leisure” travelers 55% - Family vacation 93% - Go to beach 76% - Go shopping 39% - Attended amusement or attraction 98% - “Satisfied” or “very satisfied” with vacation “Myrtle Beach is distinguished by calm waters, soft sand and is perfect for beach-lovers with kids.” TRIPADVISOR Source: Convention Visitors Bureau In-market study, 2010
  4. 4. 14 million visitors annually 350 acres: • 100 Specialty shops and night clubs • 20 restaurants • 3 hotels 3.5 Hour average visit
  5. 5. Reach, engage and build relationships better than ever before! Signage Engagement Digital Promotions Experiential Brand Integration
  6. 6. Join in the conversation @cdlevi just checked into #BestBuyRewards section with 6 others Katherine Rupp @KatherineRupp Competing in the Coke Challenge @BROADWAYATTHEBEACH Sign me up to win. #BESTBUY meet and greet. October 14, 2012 at 8:12pm via mobile · Like · 1 Alex Tyler @alextylerh #picstitch #broadwayatthebeach #myrtlebeach #fri ends @ Broadway at the Beach ‪ ttp://instagram.com/p/avp6Scl0nv/ h Concert series - Weekly Fireworks shows Kids Fest - Holiday events - Xtreme Boat Rides Community Events - Night Club District
  7. 7. Thank you!

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