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Jason Do
Social Media Life
Social Media Life
Social Media Professional ExperiencesJoined Lift9 - new startup SM research company in 2009Exceptional performance in bein...
Social Media Professional ExperiencesGroup Manager – Social Intelligence Division
Social Media Research
Social Media Research
Social Media ResearchSocial conversations take       Collecting data is essential,     The last phase is to turnplace in m...
Achievement                 Global Excellence Award Winners - 2011“Exceptional performance in being a team leader and coll...
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Jason Do - 2012

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Jason Do - 2012

  1. 1. Jason Do
  2. 2. Social Media Life
  3. 3. Social Media Life
  4. 4. Social Media Professional ExperiencesJoined Lift9 - new startup SM research company in 2009Exceptional performance in being a team leader and collaborating with the entire Vietnam team3 years – 3 acquisitions – 3 promotions
  5. 5. Social Media Professional ExperiencesGroup Manager – Social Intelligence Division
  6. 6. Social Media Research
  7. 7. Social Media Research
  8. 8. Social Media ResearchSocial conversations take Collecting data is essential, The last phase is to turnplace in myriad channels. but it’s only the first step in those standard metrics intoIt’s not just about grabbing building value. A real point insights that marketers canTwitter feeds, but the of differentiation is the use. The best insights aretriangulation of all possible ability to convert that into not useful if it is notsources from Facebook, to actionable insights. understandable in the rightsurveys and reviews, to Semantical analysis is part hands. A key ingredient toindustry association of this, but so is inclusion of making social intelligencecommunities, and blogs. multi-channel data. impactful on marketers is the isolation and elevation of key points.
  9. 9. Achievement Global Excellence Award Winners - 2011“Exceptional performance in being a team leader and collaborating with theentire Vietnam team”

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