Vmug cloud-sept2010-convert

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Vmug cloud-sept2010-convert

  1. 1. Predictions<br />Cloud Computing Misperceptions<br />About<br />VMWare Challenges<br />What is cloud computing?<br />
  2. 2. 2<br /><ul><li> VISI provides datacenter, managed hosting, & cloud services
  3. 3. Subsidiary of NYSE: TDS (Fortune 500)
  4. 4. Over 4000 business customers
  5. 5. Two datacenters: Eden Prairie & St. Paul (SAS 70 Type II)
  6. 6. EP will be 1st Tier-3 Design Certified Retail DC facility in Twin Cities market
  7. 7. Launched ReliaCloud platform Feb 2010 – building 2nd Gen now
  8. 8. VMWare Partner</li></li></ul><li>3<br /><ul><li> Before we start… a CAVEAT</li></li></ul><li>4<br /><ul><li>E-Week, June 21, 2010
  9. 9. Sign of frustration in the marketplace</li></li></ul><li>5<br /><ul><li> Why is cloud computing hard to define?
  10. 10. Answer: Every vendor defines cloud computing in a different way (including me)</li></li></ul><li>6<br />
  11. 11. 7<br /><ul><li>FAIL!</li></li></ul><li>8<br />MY DEFINITION:<br />THE PACKAGING OF COMPUTING RESOURCES AS A METERED SERVICE.<br />…A SET OF BUSINESS PROCESSES COMBINED WITH TECHNOLOGY.<br />
  12. 12. 9<br /><ul><li> Cloud Computing service attributes:</li></li></ul><li>10<br /><ul><li> Cloud Computing service models:</li></li></ul><li>11<br /><ul><li> Cloud Computing deployment models:</li></li></ul><li>12<br />The Great Debate<br /><ul><li>Is there such a thing as on-premise “Private Cloud”?
  13. 13. Advocates: Virtualization = Cloud computing.
  14. 14. Private cloud is to cloud computing what intranet is to the Internet
  15. 15. Detractors: Cloud computing is an outsourcing business model.
  16. 16. Buying a genset from HD doesn’t turn you into </li></ul> power company<br /><ul><li> Private clouds exist for vendors to sell stuff</li></li></ul><li>13<br /><ul><li>Cloud computing misperceptions…
  17. 17. #1: Cloud computing requires a hypervisor.</li></li></ul><li>14<br /><ul><li>Cloud computing does not require a hypervisor.
  18. 18. End-user doesn’t know or care
  19. 19. Host SaaS companies that don’t use virtualization
  20. 20. Many cloudy architectures don’t use a hypervisor</li></ul>Map-Reduce / Hadoop File System (HDFS)<br />Yahoo 8k-node Hadoop Farm (82PB)<br />
  21. 21. 15<br /><ul><li>Cloud computing misperceptions…
  22. 22. #2: The virtualization of traditional apps is driving cloud computing.</li></li></ul><li>16<br /><ul><li>New applications are driving cloud adoption
  23. 23. Gluecon (Boulder,Co) experience
  24. 24. App developers write apps to scale from 1 server to 10k servers
  25. 25. Traditional apps not designed to scale horizontally
  26. 26. New gen developers don’t care about hypervisor or infrastructure plumbing
  27. 27. SaaS, Test/Dev, Start-ups, New apps driving adoption</li></li></ul><li>17<br /><ul><li>Cloud computing misperceptions…
  28. 28. #3: Cloud computing requires server HA</li></li></ul><li>18<br /><ul><li>Cloud computing doesn’t require HA
  29. 29. Many cloud providers don’t support HA (persistence)
  30. 30. Easy to load balance & horizontally scale web applications
  31. 31. Now developers are scaling databases without clustering</li></li></ul><li>19<br /><ul><li> #4: VMWare is the most popular cloud computing hypervisor.</li></li></ul><li>20<br /><ul><li>Well, depends on how you define cloud computing.
  32. 32. Tier1Research (HTS 2010) reports Amazon (Xen-based) owns 50% of cloud market
  33. 33. “Private” cloud installations predominantly Vmware</li></ul>Rackspace<br />GoGrid<br />Opsource<br />Terremark<br />ReliaCloud<br />Etc…<br />
  34. 34. 21<br /><ul><li>VMWare took its time coming to the cloud party
  35. 35. Finally support utility pricing and a basic cloud platform (vCloud Director) – 2010!!</li></li></ul><li>22<br /><ul><li>vCloud Express had problems competing against Amazon cloud juggernaut
  36. 36. Some vCloud providers now building Xen-based cloud platform alternatives (cost – 1/10th)
  37. 37. Giving away vCloud Director = big push for market share</li></li></ul><li>23<br /><ul><li>Cloud bursting more theory than practice, stepping-stone
  38. 38. Only example I know of is Enstratus customer
  39. 39. Last-mile bandwidth still a hurdle
  40. 40. Computing easy to move, storage is hard (1PB is sticky)</li></li></ul><li>24<br /><ul><li>VMWare is still the best hypervisor/virtualization technology
  41. 41. Bullish on short term prospects
  42. 42. Balancing act for VMWare: generate enterprise license revenue & features while moving to cloud distribution model
  43. 43. Adapt to a world where traditional apps will decline</li></li></ul><li>25<br /><ul><li> Most new, and a majority of existing applications will move to SaaS/PaaS in next 20 years
  44. 44. Corporate campus datacenters will disappear for all but the largest or most strategic organizations in the next 30 years
  45. 45. Invite me back in 2040!</li></li></ul><li>26<br />Thank You!<br />jbaker@visi.com<br />#jasondbaker<br />

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