Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social media for crisis management

2,857 views

Published on

Case study presentation to the 2014 New Zealand Social Media Forum #NZSOMO on Tuesday 1 July 2014: From the frontline - social media for crisis communication

Published in: Social Media, Education

Social media for crisis management

  1. 1. FROM THE FRONTLINE: Using social media for crisis management @WebTaniwha #NZSOMO
  2. 2. DISCLAIMER:: * Know your stuff #justsayin @WebTaniwha #NZSOMO
  3. 3. DISCLAIMER:: * Learnings through disasters & crisis @WebTaniwha #NZSOMO
  4. 4. DISCLAIMER:: * The dreaded, after-lunch presenter @WebTaniwha #NZSOMO
  5. 5. FROM THE FRONTLINE: What is your role? @WebTaniwha #NZSOMO
  6. 6. Your role: Right information at the right time
  7. 7. Your role: Champion the community
  8. 8. Your role: Don’t follow, be a leader
  9. 9. FROM THE FRONTLINE: Before an emergency @WebTaniwha #NZSOMO
  10. 10. BEFORE: Develop your policy
  11. 11. BEFORE: Define your staffing
  12. 12. BEFORE: Prepare, practice, test, improve
  13. 13. FROM THE FRONTLINE: During an emergency @WebTaniwha #NZSOMO
  14. 14. DURING: Acknowledge asap, verify later
  15. 15. DURING: Be authorative, facts & actions
  16. 16. DURING: Turn releases into news bites
  17. 17. DURING: Encourage sharing & help
  18. 18. DURING: Live stream your press conference
  19. 19. DURING: Deal to rumours #mythbuster
  20. 20. DURING: Go behind the scenes
  21. 21. DURING: Keep it relevant & localised
  22. 22. DURING: Right channel, right message
  23. 23. DURING: Use online map & mashup tools
  24. 24. DURING: Track trends, use intelligence
  25. 25. DURING: Website is still at the heart
  26. 26. DURING: Stay visible, promote work
  27. 27. FROM THE FRONTLINE: After an emergency @WebTaniwha #NZSOMO
  28. 28. AFTER: Continue to monitor
  29. 29. AFTER: Debrief, learn, share, update
  30. 30. FROM THE FRONTLINE: Key lessons & tips @WebTaniwha #NZSOMO
  31. 31. LESSON #1: Set clear goals & objectives
  32. 32. LESSON #2: Delegate social media approval
  33. 33. LESSON #3: Avoid spam & sattire Shakey town Christchurch I think you could do with some McDonald’s #eqnz
  34. 34. LESSON #4: Focus your social media channels
  35. 35. LESSON #5: Regular policy reminders
  36. 36. LESSON #6: The USB stick is your friend
  37. 37. LESSON #7: Google will help during crisis
  38. 38. LESSON #8: Social media is only one tool
  39. 39. LESSON #9: Celebrate & share the wins
  40. 40. LESSON #10: Penguins really do trump cats!
  41. 41. MORE RESOURCES: algim.org.nz/socialmedia google.org/crisisresponse @WebTaniwha #NZSOMO
  42. 42. WRAP UP: Giveaway time #lovethetron @WebTaniwha #NZSOMO
  43. 43. TWEET OF THE DAY (MON):: “Lots of unfollowers today. They’re either jealous of #NZSOMO or don’t know how to mute. Ciao” @JessBovey #NZSOMO
  44. 44. TWEET OF THE DAY (TUE):: “#NZSOMO who knew Seth Rogan moonlights as a digital guy? @shawnmoodie” @HenryMcIntosh1 #NZSOMO
  45. 45. THANKS Jason Dawson GM Customer Relationships, Hamilton City Council 07 838 6507 | 021 912 571 jason.dawson@hcc.govt.nz

×