TELL ME A STORY<br />Jason DaPonte<br />	30 Nov 2010<br />	@jasondaponte<br />	http://www.entertheswarm.com<br />
Definition of mobile:<br />Any interaction with an audience member on a portable device or in a mobile situation<br />
The Primary Colours<br />of Narrative<br />(from JimBanister.com)<br />
Story Dwelling<br />World Builder/<br />Manager<br />Participant<br />Experiential<br />Immersive<br />
BBC: Proper Messy<br />SMS soap opera that weaved its way into audiences inboxes – and lives<br />Users ‘formed’ the story...
Michael Jackson’s death <br />The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to b...
Osmos<br />Survival story in an <br />iPad game<br />Engages touch and visualisation to ‘play the data’ and learn about bi...
BBC: Shoot the Summer<br />The collaborative <br />story of one <br />summer’s festivals<br />Mobile was the tool that let...
TRENDS<br />
Location is Key<br />Describing and navigating the <br />location you’re in –<br />or you could be in. <br />
Location is Key<br />Wilderness Downtown<br />Sparks emotional response by using location to tap into <br />our nostalgia<...
Through the <br />Looking Glass(es)<br />Displays will be transparent and anything but screens<br />
Through the <br />Looking Glass(es)<br />University of Washington<br />
Through the <br />Looking Glass(es)<br />(Mozilla Labs http://mozillalabs.com/conceptseries/2010/09/23/seabird/)<br />
The Emperor’s<br />New Subphones<br />The ‘phones’ we wear will change how<br />we tell and receive stories – and won’t <b...
The Emperor’s<br />New Subphones<br />
The Emperor’s<br />New Subphones<br />NeuroSky Mindset<br />Emotiv EPOC<br />
Mirror Mirror<br />On the Wall<br />Second screens <br />will initially be <br />social screens<br />
Mirror Mirror<br />On the Wall<br />
Mirror Mirror<br />On the Wall<br />Tellart.com<br />
THANKS!<br />Jason DaPonte<br />	30 Nov 2010<br />jasonpdaponte@googlemail.com<br />	@jasondaponte<br />	http://www.entert...
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THE SWARM at MEX10: Tell Me a Story: Mobile & Storytelling

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Tell Me a Story: Mobile & Storytelling

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  • DEFINITION OF STORYWhy? Because people use mobile to tell and engage with stories.
  • I think mobile shifts us towards ‘dwelling’ and experienceDevices, applications and services will create the ‘narrative’ (rules) Much like Dorothy had magic slippers to make her ‘mobile,’ it wasn’t until she chose to use them to go home, that that became her story. She had the technology, but needed the instructions and motivation to use them to their fullest.
  •  · Case studies where storytelling and mobile technology have combined well.  - Drama: Proper Messy (iv4ever)- TREND: Serialised novels on BBM (and group text apps?!)(story forming)
  • News: Michael Jackson death over Twitter (ref Twitter CEO saying they’re a news org) – followed faster than any news org could; allowed for verification/validation (story dwelling – users followed the ‘rules’ set out by social media, the traditional media was pulled in to verify/validate)
  •  - Sport/Factual: Touch-screen medals app for Winter Olympics (w/Schematic)What would happen if you could lay out the data for users to touch and sift in 3D space and give them UGC of the games to augment the data with? (story forming)
  • Shoot The Summer: http://www.bbc.co.uk/musicevents/shootthesummer/ 
  •  
  • Location is key: The location you’re in – or you could be in. Peter Pan – Second Star to the Right and Straight on Til Morning (ref Arcade Fire video http://www.thewildernessdowntown.com/) Migration – learning about it via prompts based on what’s migrating near/past you Creating 3D space via AR (Olympics? Geochache?) – Where you COULD be – not where you ARE. (TELLING) opposite: 3D objects in 3D space (walk around them and view in AR)
  • Location is key: The location you’re in – or you could be in. Peter Pan – Second Star to the Right and Straight on Til Morning (ref Arcade Fire video http://www.thewildernessdowntown.com/)
  •  Mobile can make technology “transparent”Transparent displays and display everywhere will change how we communicate
  • Mozilla SeabirdMore importantly, mobile has potential (or is first step?) to move us away from ‘concious computing’ towards ‘unconcious computing’ (Linda Stone)
  • Mozilla SeabirdMore importantly, mobile has potential (or is first step?) to move us away from ‘concious computing’ towards ‘unconcious computing’ (Linda Stone)
  • The ‘phones’ we wear will change how we tell and receive stories – wearable (both sensors and mini screens http://www.mobileuserexperience.com/?p=913) – lots of data – but what value can we create when we the data tells us about the collective mood of a family over time. Eg. Family in a time of tax cuts?
  • The ‘phones’ we wear will change how we tell and receive stories – wearable (both sensors and mini screens http://www.mobileuserexperience.com/?p=913) – lots of data – but what value can we create when we the data tells us about the collective mood of a family over time. Eg. Family in a time of tax cuts?
  • Gesture and brain inputAlso - Non-phone devices – GLOWCAPS - http://www.vitality.net/ (SUB phones?)And Siftables - http://sifteo.com/
  • Two screen stories –MY Gossip Girl – Dramatic irony (ref Starling - http://starling.tv/)  Ref: ABC My Generation iPad appOne screen augmenting the next: - Users views 3D AR object from TV on their mobile via a marker – and KEEPS the object http://stream.tellart.com/2010/10/13/youtube-symphony-orchestra-ar-experiment-launches/ - Sherlock Holmes – mobile as magnifying glass that shows you 3D objects between you and the screen
  • Ref: ABC My Generation iPad appTV Guide CheckIns and Starling
  • One screen augmenting the next: - Users views 3D AR object from TV on their mobile via a marker – and KEEPS the object http://stream.tellart.com/2010/10/13/youtube-symphony-orchestra-ar-experiment-launches/ - Sherlock Holmes – mobile as magnifying glass that shows you 3D objects between you and the screen
  • THE SWARM at MEX10: Tell Me a Story: Mobile & Storytelling

    1. 1. TELL ME A STORY<br />Jason DaPonte<br /> 30 Nov 2010<br /> @jasondaponte<br /> http://www.entertheswarm.com<br />
    2. 2. Definition of mobile:<br />Any interaction with an audience member on a portable device or in a mobile situation<br />
    3. 3. The Primary Colours<br />of Narrative<br />(from JimBanister.com)<br />
    4. 4. Story Dwelling<br />World Builder/<br />Manager<br />Participant<br />Experiential<br />Immersive<br />
    5. 5. BBC: Proper Messy<br />SMS soap opera that weaved its way into audiences inboxes – and lives<br />Users ‘formed’ the story by interacting via SMS like they would with their friends<br />
    6. 6. Michael Jackson’s death <br />The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed<br />Users ‘dwelled’ in the story using the rules of social media<br />http://www.flickr.com/photos/raouldraws/<br />
    7. 7. Osmos<br />Survival story in an <br />iPad game<br />Engages touch and visualisation to ‘play the data’ and learn about biology and physics (no reading)<br />
    8. 8. BBC: Shoot the Summer<br />The collaborative <br />story of one <br />summer’s festivals<br />Mobile was the tool that let users became participants; story creation was an event of its own<br />
    9. 9. TRENDS<br />
    10. 10. Location is Key<br />Describing and navigating the <br />location you’re in –<br />or you could be in. <br />
    11. 11. Location is Key<br />Wilderness Downtown<br />Sparks emotional response by using location to tap into <br />our nostalgia<br />
    12. 12. Through the <br />Looking Glass(es)<br />Displays will be transparent and anything but screens<br />
    13. 13. Through the <br />Looking Glass(es)<br />University of Washington<br />
    14. 14. Through the <br />Looking Glass(es)<br />(Mozilla Labs http://mozillalabs.com/conceptseries/2010/09/23/seabird/)<br />
    15. 15. The Emperor’s<br />New Subphones<br />The ‘phones’ we wear will change how<br />we tell and receive stories – and won’t <br />look like phones<br />
    16. 16. The Emperor’s<br />New Subphones<br />
    17. 17. The Emperor’s<br />New Subphones<br />NeuroSky Mindset<br />Emotiv EPOC<br />
    18. 18. Mirror Mirror<br />On the Wall<br />Second screens <br />will initially be <br />social screens<br />
    19. 19. Mirror Mirror<br />On the Wall<br />
    20. 20. Mirror Mirror<br />On the Wall<br />Tellart.com<br />
    21. 21. THANKS!<br />Jason DaPonte<br /> 30 Nov 2010<br />jasonpdaponte@googlemail.com<br /> @jasondaponte<br /> http://www.entertheswarm.com<br />

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