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Leave Your Phone at Home, THIS is Mobile Media - Edinburgh Interactive Festival


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Jason DaPonte, Managing Director of THE SWARM, believes that mobile media is becoming more about users in mobile situations than about specific mobile devices. He will look at trends and make predictions about how mobile media is evolving beyond the handset including looking at connected cars, clothing and more as well as making predictions about how he thinks content can be made successful in this ecosystem.

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Leave Your Phone at Home, THIS is Mobile Media - Edinburgh Interactive Festival

  1. 1. Jason DaPonte<br /> Managing Director<br /><br />
  2. 2. Torley on Flickr<br />
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  5. 5. Kalleeboo<br />on Flickr<br />
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  7. 7. subphone - [suhb·fohn] (n): A wireless device with embedded software that transmits and receives data but that is not (usually) used for making calls or text messages and where the traditional ‘phone’ technology is ‘submerged’ or embedded in the device.<br />
  8. 8. AT&T and Verizon in the US are now have more ‘things’ connecting to their mobile networks than human users and are adding ‘things’ faster than human subscribers. (Aug 2010)<br />Cabral Minutti<br />on Flickr<br />
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  25. 25. Working across platforms will no longer be about web, mobile and TV. It will be about delivering contextual content and services in the most relevant place for users. Competition for attention will be via ambient media.<br />Wonderlane<br />on Flickr<br />
  26. 26. We've begun to realize that it's not how much content<br />we consume that is important: it's what we do with <br />all of the social and other data available to us. <br />The social is still important, but the resulting <br />data is - slowly - becoming more important <br />Because it can be analyzed, filtered, <br />mashed up and personalized. <br />– ReadWrite Web<br />
  27. 27. We need to create Story Systems that create value for users. They need to allow content and context to create meaning, regardless of what device they’re consumed on.<br />Pratham Books<br />on Flickr<br />
  28. 28. Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service, in order to improve its quality and the interaction between service provider and customers. By designing a service based on the needs of the customer, the service will be user-friendly, competitive and relevant. - Wikipedia<br />Chidorian<br />on Flickr<br />
  29. 29. Contact us. We provide:<br /> Mobile consultancy<br /> Creative strategy<br /> Multi-platform content production<br /> Creativity & innovation workshops<br />Jason DaPonte<br /> Managing Director<br /> +44 (0)7786 702 362<br /><br /> @jasondaponte<br /><br />