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This a transcript of Jason Arend's speech and presentation on Video Commerce from Streaming Media East 2010 in New York City. PFI has used online product videos to increase conversion rates by 50%, and in some cases as high as 300%. He then discusses the successful multichannel video & media syndication strategy used to achieve these results. Jason also give a glimpse to the future of video commerce exploring interactive in-store videos triggered by RFID tags or image recognition, augmented reality video mirrors and an all encompassing interactive video shopping experiences through touch-enabled devices.
To view the slides from this presentation go to http://www.slideshare.net/jasonarend/video-commerce-and-online-product-video-case-studies-by-jason-arend-of-pfi-for-streaming-media-east-2010