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Why Leadership Matters

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Why Leadership Matters

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Presentation to the Department of Communication and Media at Spring Arbor University as well as communication majors on what I learned in my first two years as a new executive leader.

Presentation to the Department of Communication and Media at Spring Arbor University as well as communication majors on what I learned in my first two years as a new executive leader.

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Why Leadership Matters

  1. 1. WHY LEADERSHIP MATTERS jason archer executive director of communications free methodist church, usa @jasonarcher www.jasonarcher.net
  2. 2. WSAE 1994 Heading Home with Jason Archer & Mike King
  3. 3. Assistant to Executive Executive Director/Yearbook Director Editor Magazine Editor Evangel Editor/ Director of Video Curriculuim Writer [P/T] Special Projects Production Author Relations Managing Editor Art Director Video Assistant [P/T] Graphic Designer
  4. 4. CONFRONT THE BRUTAL FACTS You absolutely cannot make a series of good decisions without first confronting the brutal facts. - Jim Collins
  5. 5. BRUTAL FACT: THERE WAS NO COHESIVE STRATEGY
  6. 6. “I skate to where the puck is going to be, not where it has been.” Wayne Gretzky
  7. 7. !
  8. 8. THE OLD WINESKIN • Former Model • Magazine • Small Email List • Outdated & Ineffective Website (no CMS) • We have the content • We need to change the way it is distributed
  9. 9. THE MOVE TO MULTIPLE CURRENT NEW
  10. 10. CHANGE THE MODEL Current Reach (est.) Proposed Reach (est.) • Extend reach from 36,000 to 1.2 million 150000 • Move from one to four delivery 112500 mechanisms 75000 150,000 • Move from one to 37500 two languages 36,000 0
  11. 11. Assistant to Executive Executive Director/Yearbook Director Editor Magazine Editor Evangel Editor/ Director of Video Curriculuim Writer [P/T] Special Projects Production Author Relations Managing Editor Art Director Video Assistant [P/T] Graphic Designer
  12. 12. Executive Operations Manager Director Internal Managing Editor: Photographer/Social Project Manager/ Web Architect/Admin Graphic Designer Communications LLM Magazine Media/Writer Special Projects Strategist
  13. 13. SYNTHESIS
  14. 14. TAKE CALCULATED RISKS Do the research on trends. Evaluate what’s in the pantry. Come up with a plan. Don’t be afraid
  15. 15. DO HARD THINGS discern the right thing to do do it
  16. 16. DON’T DO IT ALONE Find someone who has gone where you’ve been Pay for it and pursue it
  17. 17. NURTURE & NETWORK Relationships matter. Invest. Realize it takes time Regularity breeds strength Be tenacious
  18. 18. ORG FIRST nothing else matters. including your agenda. submit to it.
  19. 19. jason archer executive director of communications free methodist church, usa @jasonarcher www.jasonarcher.net

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