![Assistant to Executive
Executive Director/Yearbook
Director Editor
Magazine Editor Evangel Editor/ Director of Video
Curriculuim Writer
[P/T] Special Projects Production
Author Relations
Managing Editor Art Director Video Assistant
[P/T]
Graphic Designer](https://image.slidesharecdn.com/comcom-120315074842-phpapp02/75/why-leadership-matters-7-2048.jpg?cb=1670110190)
![Assistant to Executive
Executive Director/Yearbook
Director Editor
Magazine Editor Evangel Editor/ Director of Video
Curriculuim Writer
[P/T] Special Projects Production
Author Relations
Managing Editor Art Director Video Assistant
[P/T]
Graphic Designer](https://image.slidesharecdn.com/comcom-120315074842-phpapp02/75/why-leadership-matters-17-2048.jpg?cb=1670110190)
Why Leadership Matters
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Presentation to the Department of Communication and Media at Spring Arbor University as well as communication majors on what I learned in my first two years as a new executive leader.
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Why Leadership Matters
- 1. WHY LEADERSHIP MATTERS jason archer executive director of communications free methodist church, usa @jasonarcher www.jasonarcher.net
- 2. WSAE 1994 Heading Home with Jason Archer & Mike King
- 7. Assistant to Executive Executive Director/Yearbook Director Editor Magazine Editor Evangel Editor/ Director of Video Curriculuim Writer [P/T] Special Projects Production Author Relations Managing Editor Art Director Video Assistant [P/T] Graphic Designer
- 9. CONFRONT THE BRUTAL FACTS You absolutely cannot make a series of good decisions without first confronting the brutal facts. - Jim Collins
- 10. BRUTAL FACT: THERE WAS NO COHESIVE STRATEGY
- 11. “I skate to where the puck is going to be, not where it has been.” Wayne Gretzky
- 12. !
- 14. THE OLD WINESKIN • Former Model • Magazine • Small Email List • Outdated & Ineffective Website (no CMS) • We have the content • We need to change the way it is distributed
- 15. THE MOVE TO MULTIPLE CURRENT NEW
- 16. CHANGE THE MODEL Current Reach (est.) Proposed Reach (est.) • Extend reach from 36,000 to 1.2 million 150000 • Move from one to four delivery 112500 mechanisms 75000 150,000 • Move from one to 37500 two languages 36,000 0
- 17. Assistant to Executive Executive Director/Yearbook Director Editor Magazine Editor Evangel Editor/ Director of Video Curriculuim Writer [P/T] Special Projects Production Author Relations Managing Editor Art Director Video Assistant [P/T] Graphic Designer
- 18. Executive Operations Manager Director Internal Managing Editor: Photographer/Social Project Manager/ Web Architect/Admin Graphic Designer Communications LLM Magazine Media/Writer Special Projects Strategist
- 29. SYNTHESIS
- 30. TAKE CALCULATED RISKS Do the research on trends. Evaluate what’s in the pantry. Come up with a plan. Don’t be afraid
- 31. DO HARD THINGS discern the right thing to do do it
- 32. DON’T DO IT ALONE Find someone who has gone where you’ve been Pay for it and pursue it
- 33. NURTURE & NETWORK Relationships matter. Invest. Realize it takes time Regularity breeds strength Be tenacious
- 34. ORG FIRST nothing else matters. including your agenda. submit to it.
- 36. jason archer executive director of communications free methodist church, usa @jasonarcher www.jasonarcher.net