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Less than 40% of university students engage in activities to make themselves ‘career ready’ (Radlof
and Coates, 2009). A major challenge facing university careers services is getting the attention of the
majority of students who have given little thought to how they will transition from university to the
professional workforce. Embedding careers education into the curriculum is the ‘easiest’ way to
increase the proportion of students developing career readiness; however gaining institutional
support to embed career education into a crowded curriculum is not so simple. The Career
Development Centre at La Trobe University is focussing on a strategy that enables sustainable
expansion into the curriculum via a multi-modal delivery of five core career education modules and
the development and teaching of three accredited career development subjects to undergraduate
students. Combined, the modules and subjects address all eleven career management competencies
from the Australian Blueprint for Career Development (MCEEDYA, 2010). This workshop will explore
the design and delivery of the approach to delivering career education to students in a multi-campus institution.

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  2. 2. Setting the scene
  3. 3. 3CAREER DEVELOPMENT CENTRE | La Trobe UniversityABCD of Career EducationWorkshop objectives Develop an understanding of the careers environment in auniversity Appreciate how the ABCD framework can be applied to careerdevelopment of university students Learn about one approach to embedding careers into thecurriculum
  4. 4. 4CAREER DEVELOPMENT CENTRE | La Trobe UniversityAbout La Trobe University
  5. 5. 5CAREER DEVELOPMENT CENTRE | La Trobe UniversityAbout the Career Development Centre• Team within the Student Enrichment division(Transition, Engagement, Enrichment, Industry & Community Engagement,Career Development Centre)• 1 Careers Consultant per 10,000 students• Individual consultations: approx 1700 pa• Workshops: 150 pa | approx 3000 students• Online engagement: 12,000 students (headcount)
  6. 6. 6CAREER DEVELOPMENT CENTRE | La Trobe UniversityChallenges• < 40% university students are ‘career ready’(Radloff & Coates, 2009)• Increasingly difficult to engage students outside curriculum• Raising awareness of services• Limited, if any, space in the curriculum
  7. 7. Australian Blueprint for Career Development
  8. 8. 8CAREER DEVELOPMENT CENTRE | La Trobe UniversityAustralian Blueprint for Career Development (ABCD)“…is a framework that can be used to design,implement and evaluate career developmentprograms for young people and adults.”- MCEEDYA (2010)
  9. 9. 9CAREER DEVELOPMENT CENTRE | La Trobe UniversityABCD 11 CareerCompetencies3 Areas ofCompetencies4 DevelopmentphasesPerformanceindicatorsLocalstandards
  10. 10. 10CAREER DEVELOPMENT CENTRE | La Trobe University11 Career Management Competencies1. Build & maintain a positive self-concept2. Interact positively & effectively withothers3. Change & grow throughout life4. Participate in lifelong learning supportiveof career goals5. Locate & effectively use careerinformation6. Understand the relationship betweenwork, society and the economy7. Secure/create and maintain work8. Make career-enhancing decisions9. Maintain balanced life and work roles10. Understand the changing nature of lifeand work roles11. Understand, engage in and manage thecareer-building process
  11. 11. 11CAREER DEVELOPMENT CENTRE | La Trobe UniversityThree Areas of CompetenciesA. Personal Management CompetenciesCompetencies 1-3B. Learning & Work ExplorationCompetencies 4-6C. Career Building CompetenciesCompetencies 7-11
  12. 12. 12CAREER DEVELOPMENT CENTRE | La Trobe UniversityFour Development PhasesAdultsPhase 4Senior /Post-compulsoryschoolPhase 3MiddleschoolPhase 2Kindergarten– primaryschoolPhase 1
  13. 13. 13CAREER DEVELOPMENT CENTRE | La Trobe UniversityFour Stage Learning Taxonomy• Acquire• Apply• Personalise• Act
  14. 14. 14CAREER DEVELOPMENT CENTRE | La Trobe UniversityPerformance Indicators• A statement indicating how an individual may demonstratecompetence at each of the development stages• Uses a 3 digit code which identifies the competency; phase;and performance indicatorExamples1.1.1 Build and maintain a positive self-concept11.4.12 Adapt your preferred future in order to always reflectyour true needs, desires and aspirations
  15. 15. 15CAREER DEVELOPMENT CENTRE | La Trobe UniversityLocal StandardsEssentially the learning objectives / outcomesA local standard would specify:• What individuals will do to demonstrate skill• The conditions to perform the task• How well the task should be performed
  16. 16. 16CAREER DEVELOPMENT CENTRE | La Trobe UniversityGroup Activity: Pros & Cons of the ABCDSmall group discussion• How do you use the ABCD in your practice?• 3 Pros & 3 Cons
  17. 17. 17CAREER DEVELOPMENT CENTRE | La Trobe UniversityPros and ConsPros• Flexibility to develop localstandards• Linked to Bloom’s learningtaxonomy• Useful to compare programsfor ‘completeness’Cons• Does it really cover thelifespan?• Would you use thisframework with seniormanagers?• Empirically based or designedby committee?
  18. 18. 18CAREER DEVELOPMENT CENTRE | La Trobe UniversityAlternative Career CompetenciesAkkermans et al., (2012)• Reflection on motivation• Reflection on qualities• Networking• Self-profiling• Work Exploration• Career controlDefillipi & Arthur (1994)• Knowing why• Knowing how• Knowing whom
  19. 19. La Trobe’s Approach to Embedding Careers into the Curriculum
  20. 20. 20CAREER DEVELOPMENT CENTRE | La Trobe UniversityStrategy to Embed Careers into the Curriculum• Network with academics / champions• Link to strategic policies / initiatives• Evidenced-based design of programs• Research and evaluate your work … and talk about itPhoto by Julia Tenney / Flickr
  21. 21. 21CAREER DEVELOPMENT CENTRE | La Trobe UniversityEmbedding Careers into the CurriculumStructured career program• Sits outside the curriculum, but designed to easily beincorporated in the futureCareer development subjects• One currently being taught• Two new subjects in development
  22. 22. 22CAREER DEVELOPMENT CENTRE | La Trobe UniversityCareer Ready Program
  23. 23. 23CAREER DEVELOPMENT CENTRE | La Trobe UniversityCareer Ready Program• Self-paced program• 5 modules covering all ABCD competencies• Activities completed in an ePortfolio workbook – serves as anongoing career planning guide• Sustainable & scalable
  24. 24. 24CAREER DEVELOPMENT CENTRE | La Trobe UniversityCareer development subjects• Work Ready Skills & Planning Your Career (2012-)• Career Management and Contemporary Workplace Issues(starts 2014)• Work Ready Skills for Health Science Professionals (starts 2015)
  25. 25. 25CAREER DEVELOPMENT CENTRE | La Trobe UniversityCareer development subjectsWork Ready Skills & Planning Your Career• 110 students across 5 campuses, 4 faculties• Fully online subject• Use of Webinars, Forums & ePortfolios to increase engagement• Learning activities personalise the content for each student
  26. 26. 26CAREER DEVELOPMENT CENTRE | La Trobe UniversityCareer development subjectsHUM2WRS - Content• Future of work• Employability skills• Career decision making and career development theories• Practical information around seeking, applying and obtainingwork
  27. 27. 27CAREER DEVELOPMENT CENTRE | La Trobe UniversityCareer development subjectsHUM2WRS - Assessment• Job application• Interview performance and reflection• Portfolio, including informational interview report, LMIanalysis, self-reflection / career plan
  28. 28. 28CAREER DEVELOPMENT CENTRE | La Trobe UniversityABCD Competencies & Performance IndicatorsProgram 1 2 3 4 5 6 7 8 9 10 11Career Ready 1.4.3 2.3.9 3.4.10 6.3.11 10.3.7 11.4.11HLT2WRS 1.4.3 2.4.3 3.4.8 5.4.7 6.4.7 7.4.10HUM2WRS 5.4.8 6.3.9 7.4.15 11.3.11HUM3CMC 7.4.17 8.4.10 9.4.6 11.4.11
  29. 29. 29CAREER DEVELOPMENT CENTRE | La Trobe UniversityReflection• What are options are available to you to embed careers in yourcontext (schools, university/TAFE, workplace)?• Where are the gaps in your careers programs in relation to thethe ABCD framework or alternative career competencies?
  30. 30. Thank CRICOS Provider 00115MTo continue the discussion:Email: @onejasonbrownLinkedIn: