Parsons Trend Assignment


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Parsons Trend Assignment

  1. 1. HELLO <br />I am<br />Jasmine Takanikos<br />
  2. 2. I am a Creative Brand Strategist & A Trend Forecaster.<br />
  3. 3. Trend Field Research Assignment<br />ANALYZING TRENDS Class 2010<br />The objective of this assignment is to source products in neighborhoods in <br />New York City <br />and connect what you source to a central trend theme. <br />
  4. 4. Elements that BUILD and SUPPORT<br />A<br />Trend<br />Tell the story Visually <br />
  5. 5. Brand/Product: Who are the Brands/Labels & Products that are being used, worn and coveted? Who are the retailers and how is the merchandising exemplifying the trend? <br />Place/Environment: Where/what is the neighborhood, and how does it’s landscape support and help the trend to flourish? <br />Person/Consumer: Who are they visually? This is about finding an example of the human behind the trend. <br />Lifestyle: What activities is the person/consumer participating in? How/what are they eating & where are they socializing? <br />Time/History: How is history shown and reinvented in the trend, something new always has a shadow of influence from something in the past. <br />Media: How are they consuming media- and what are the publications & political associations? Magazines, Newspapers, Blogs, TV Networks… <br />Materials/Color: What are the colors and textures that resonate with this trend? <br />
  6. 6. Artisan & Bespoke Luxury elements of craft and artisanship in luxury goods<br />Lower Eastside. NOHO. MLBrown Hand Crafted Accessories.Monocle.WKInteract.OAK.Freemans<br />
  7. 7. Slow Culture <br /> products that reflect a consumer desire to slow down and unplug<br />Red Hook BK .The Good Fork. Multi-Purpose Community Urban Design. Hand Crafted. Time. <br />
  8. 8. New Vices <br />in a world of pressures to be pure and good - products that tap into vice as the new private club<br />Meatpacking District.Maison Martin Margiela.Absinthe.Exclusive Club Houses.Fur.Rare Meats. <br />
  9. 9. Local products that craft a meaningful local story<br />The Mapping Project. Bedford Cheese Shop. Local Artist Exhibition. T-Shirts made in BK. <br />
  10. 10. Eco-Badges <br />products that tap into consumer desire to broadcast their beliefs<br />Eco-Baby Products. Nau Pop Up Shop Soho. Green House Club. Eco Fashion Week.<br />
  11. 11.<br />SOURCES <br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />