Agenda Foundation – Brief introduction of FedEx – He got a “C” for the idea of FedEx – Ship in a way never had been done before Development – Jets loaded with packages reach every corner of the world – Operating units and logos – Awards & Recognitions Operation Principles and Plans - Door to Door “Closed Loop” System - Principles - Plans 2
Brief introduction of FedEx FedEx, originally know as FederalExpress Corporation, is the first overnightexpress delivery company in the world,and the largest in the United States. Thecompany headquartered in Memphis,Tennessee. Fred Smith is the founder,chairman, president, and CEO of FedEx.
He got a “C” for the idea of FedEx Fred Smith had a great interest in flying, and became an amateur pilot as a teen. He entered Yale University in 1962. While attending Yale, he wrote a paper for an economics class, outlining overnight delivery service in a computer information age. Folklore suggests that he received a C for this paper, although in a later interview he claims that heFred Smith told a reporter, "I dont know what grade, probably made my usual C", while other tales suggest that his professor told him that, in order for him to get a C, the idea had to be feasible. The paper became the idea of FedEx (for years, the sample package displayed in the companys print advertisements featured a return address at Yale).
Ship in a way never had been done before In 1970, Smith purchased the controlling interest in anaircraft maintenance company, Ark Aviation Sales,and by1971 turned its focus to trading used jets. On June 18, 1971,Smith founded Federal Express with his $4 millioninheritance, and raised $91 million in venture capital. In1973, the company began offering service to 25 cities, and itbegan with small packages and documents and a fleet of 14Falcon 20(DA-20) jets. His focus was on developing anintegrated air-ground system, which had never been donebefore.
Jets loaded with packages reach every corner of the world
FedEx Express FactsHQ Worldwide: Memphis, Tenn. Asia Pacific: Hong Kong Canada: Toronto, Ontario Europe/Middle East/Africa: Brussels, Belgium Latin America-Caribbean: Miami, Florida.Principal Officer David J. Bronczek, President and CEOFounded 1971; first day of continuous operations on April 17, 1973Annual Revenue FY08 $24.4 billion (includes FedEx Trade Networks) 7
Operating units and logos FedEx is organized into operating units, each of which has its own version of the wordmark, designed by Lindon Leader of Landor Associates, of San Francisco, in 1994.  The Fed is always purple and the Ex is in a different color for each division and grey for the overall corporation use. The original "FedEx" logo had the Ex in orange; it is now used as the FedEx Express wordmark. The FedEx wordmark is notable for containing a hidden right-pointing arrow in the negative space between the "E" and the "X", which was achieved by designing a proprietary font, based on Univers and 8 Futura, to emphasize the arrow shape. 
FedEx AsiaOne Network TYO SEL PEK KIX SHA CAN HUB TPE SZX KHH HKG MNL BKK SGN CEB PEN KUL SIN JKT 9
FedEx AsiaOne Network Cover 19 major Asian cities Fast and reliability from our own fleet of aircraft, vehicles, and professional staffs Full connection to the FedEx global network 24-hour airport operations hub at Guangzhou - China 10
Awards & Recognitions : FedEx CorporationFORTUNE: No. 7 among “Worlds Most Admired Companies" (2009)FORTUNE: No. 6 among "Americas Most Admired Companies" (2008)FORTUNE: No. 6 among "Americas Most Admired Companies" (2007)FORTUNE: No. 7 among "Worlds Most Admired Companies (2007)FORTUNE: No. 2 among "Americas Most Admired Companies" (2006)FORTUNE: No. 4 among "Worlds Most Admired Companies (2006)FORTUNE: No. 6 among "Americas Most Admired Companies" (2005)Harris Interactive and Reputation Institute: No. 9 on “The Annual Reputation Quotient” (2005) 11
FedEx Express Facts (Cont.)Core Business : Rapid, reliable, time-definite delivery of small packages and shipments (up to 150 lbs.) Customs-cleared, door-to-door express delivery to 220+ countries & territories Time-definite delivery of high-value freight (over 150 lbs.) 12
Door to Door “Closed Loop” SystemD1 Federal Ex press FedEx Flight Customer Outbound Tender to & Customs Clearance Pickup Sort AirportD2 Customs Entry of - thai garment End UserD3 Inbound Package Inbound Recipient Proof of Customs Released Sort Delivery Delivery Clearance FedEx Real Time Tracking System 13
principlesHub--and Spokes System Sent goods after they are amassed in Transfer CenterOvernight delivery "You will get a refund if we delay over 60 seconds." Brand new principles in service Trace Information Attentionon Talents 14
PlansImprove shipment in highvalue goods Run business in more areas 15
FedEx Ship Manager Software – FSMSFeatures Generates shipping labels quickly and easily Easy-to-access address book and databases Prepares international documentation Real time tracking Courtesy rate quote Customized reports E-mail notification Saves future shipments Multi – users capability Shared database 16