Sales Training & Introduction Of WiMax


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Sales Training & Introduction Of WiMax

  1. 1. WiMAX Information and Guidelines for Sales Presented by: Muhammad Junaid Assistant Manager Corporate Services South Zone
  2. 2. What is WiMAX? <ul><li>WiMAX is defined as W orldwide I nteroperability for M icrowave Acc ess by the WiMAX Forum. </li></ul><ul><li>Formed in June 2001 to promote conformance and interoperability of the IEEE 802.16 standard, officially known as Wireless MAN. </li></ul><ul><li>The Forum describes WiMAX as &quot;a standards-based technology enabling the delivery of last mile wireless broadband access as an alternative to cable and DSL.&quot; </li></ul>
  3. 3. How WiMAX Works <ul><li>In practical terms, WiMAX would operate similar to WiFi but at higher speeds, over greater distances and for a greater number of users. </li></ul><ul><li>WiMAX could potentially erase the suburban and rural blackout areas that currently have no broadband Internet access because phone and cable companies are not there. </li></ul>
  4. 4. How WiMAX Works Cont.. <ul><li>A WiMAX system consists of two parts: </li></ul><ul><ul><li>A WiMAX tower , similar in concept to a cell-phone tower - A single WiMAX tower can provide coverage to a very large area -- as big as 3,000 square miles (~8,000 square km). </li></ul></ul><ul><ul><li>A WiMAX receiver - The receiver and antenna could be a small box or PCMCIA card, or they could be built into a laptop the way WiFi access is today. </li></ul></ul>
  5. 5. How WiMAX Works
  6. 6. How WiMAX Works Cont.. <ul><li>A WiMAX tower station can connect directly to the Internet using a high-bandwidth, wired connection (for example, Fiber Optic). </li></ul><ul><li>It can also connect to another WiMAX tower using a line-of-sight, microwave link. </li></ul>
  7. 7. How WiMAX Works Cont.. <ul><li>This connection to 2nd tower (referred as backhaul ), along with the ability of a single tower to cover up to 3,000 square miles, is what allows WiMAX to provide coverage to remote rural areas. </li></ul>
  8. 8. Why WiMAX? <ul><li>The Concept of interoperability. </li></ul><ul><li>Reduction in huge cost involves in high end equipments. </li></ul><ul><li>Elimination of dependency on single technology/standards. </li></ul><ul><li>Easy deployment. </li></ul><ul><li>Centralization of R&D will also reduce cost. </li></ul><ul><li>Allows the capacity to offer High Bandwidth of DATA/Internet along voice and video simultaneously. </li></ul><ul><li>The biggest feature is MOBILITY. </li></ul>
  9. 9. Types of Services <ul><li>WiMAX actually can provide two forms of wireless service: </li></ul><ul><ul><li>There is the non-line-of-sight , WiFi sort of service, where a small antenna on your computer connects to the tower. </li></ul></ul><ul><ul><li>In this mode, WiMAX uses a lower frequency range -- 2 GHz to 11 GHz (similar to WiFi). </li></ul></ul><ul><ul><li>Lower-wavelength transmissions are not as easily disrupted by physical obstructions -- they are better able to diffract, or bend, around obstacles. </li></ul></ul>
  10. 10. Types of Services Cont.. <ul><li>There is line-of-sight service, where a fixed dish antenna points straight at the WiMAX tower from a rooftop or pole. </li></ul><ul><li>The line-of-sight connection is stronger and more stable, so it's able to send a lot of data with fewer errors. </li></ul><ul><li>Line-of-sight transmissions use higher frequencies , with ranges reaching a possible 66 GHz. At higher frequencies, there is less interference and lots more bandwidth. </li></ul>
  11. 11. What Can WiMAX Do? <ul><li>The bandwidth and reach of WiMAX make it suitable for the following potential applications: </li></ul><ul><ul><li>Connecting Wi-Fi hotspots with each other and to other parts of the Internet. </li></ul></ul><ul><ul><li>Providing a wireless alternative to cable and DSL for last mile (last km) broadband access. </li></ul></ul><ul><ul><li>Providing high-speed data and telecommunications services. </li></ul></ul>
  12. 12. What Can WiMAX Do? <ul><ul><li>Providing a diverse source of Internet connectivity as part of a business continuity plan. </li></ul></ul><ul><ul><ul><li>That is, if a business has a fixed and a wireless internet connection, especially from unrelated providers, they are unlikely to be affected by the same service outage. </li></ul></ul></ul><ul><ul><li>Providing Nomadic connectivity. </li></ul></ul>
  13. 13. WiMAX Scenario <ul><li>The smallest-scale network is a personal area network (PAN). </li></ul><ul><li>A PAN allows devices to communicate with each other over short distances. Bluetooth is the best example of a PAN. </li></ul><ul><li>The next step up is a local area network (LAN). A LAN allows devices to share information, but is limited to a fairly small central area, such as a company's headquarters, a coffee shop or your house. </li></ul>
  14. 14. WiMAX Scenario <ul><li>Many LANs use WiFi to connect the network wirelessly. </li></ul><ul><li>WiMAX is the wireless solution for the next step up in scale, the metropolitan area network (MAN). A MAN allows areas the size of cities to be connected. </li></ul>
  15. 15. WiMAX Scenario
  16. 16. IEEE 802.16 Specifications <ul><li>The IEEE 802.16 Working Group on Broadband Wireless Access Standards , which was established by IEEE Standards Board in 1999 . </li></ul><ul><li>aims to prepare formal specifications for the global deployment of broadband Wireless Metropolitan Area Networks </li></ul>
  17. 17. IEEE 802.16 Specifications… <ul><li>The Workgroup is a unit of the IEEE 802 LAN/MAN Standards Committee. </li></ul><ul><li>A related future technology Mobile Broadband Wireless Access (MBWA) is under development in IEEE 802.20. </li></ul>
  18. 18. IEEE 802.16 Specifications… <ul><li>The first 802.16 standard was approved in December 2001. </li></ul><ul><li>IT was followed by two amendments – 802.16a and 802.16c to address issues of radio spectrum and inter-operability, respectively. </li></ul><ul><li>In September 2003, a revision project called 802.16d. </li></ul>
  19. 19. IEEE 802.16 Specifications… <ul><li>Range - 30-mile (50-km) radius from base station. </li></ul><ul><li>Speed - 70 megabits per second. </li></ul><ul><li>Line-of-sight not needed between user and base station. </li></ul><ul><li>Frequency bands - 2 to 11 GHz and 10 to 66 GHz (licensed and unlicensed bands). </li></ul><ul><li>Defines both the MAC and PHY layers and allows multiple PHY-layer specifications. </li></ul>
  20. 20. WiMAX Associations <ul><li>WiMAX Forum </li></ul><ul><li>The WiMAX Forum is the organization dedicated to certifying the interoperability of WiMAX products. </li></ul><ul><li>Those that pass conformance and interoperability testing achieve the &quot;WiMAX Forum Certified&quot; designation and can display this mark on their products and marketing materials. </li></ul><ul><li>Some vendors claim that their equipment is &quot;WiMAX-ready&quot;, &quot;WiMAX-compliant&quot;, or &quot;pre-WiMAX&quot;, if they are not officially WiMAX Forum Certified. </li></ul>
  21. 21. WiMAX Organizations <ul><li>WiMAX Spectrum Owners Alliance - WiSOA </li></ul><ul><li>WiSOA is the first global organization composed exclusively of owners of WiMAX spectrum. </li></ul><ul><li>WiSOA is focussed on the regulation, commercialisation, and deployment of WiMAX spectrum in the 2.3–2.5 GHz and the 3.4–3.5 GHz ranges. </li></ul><ul><li>WiSOA are dedicated to educating and informing its members, industry representatives and government regulators of the importance of WiMAX spectrum, its use, and the potential for WiMAX to revolutionise broadband. </li></ul>
  22. 22. Competing Technologies
  23. 23. WiMAX in Pakistan <ul><li>Dancom is the company to have 1 st commercial deployment in Pakistan (2006). </li></ul><ul><li>Wateen is investing at large scale with the help of Motorola to achieve million subscriber. </li></ul><ul><li>An ideal place to start WiMAX service because of the huge opportunities in telecommunication sector. </li></ul><ul><li>Number of other companies in the sector have also decided to adopt WiMAX. </li></ul>
  24. 24. Dancom and WiMAX <ul><li>Strong heritage of reputation for being one of the top and big DNOPs in Pakistan. </li></ul><ul><li>Presence in 54 locations across Pakistan pose an ideal opportunity to introduce WiMAX. </li></ul><ul><li>Lack of proper and quality wired network also enlighten the opportunity to bring in the WiMAX. </li></ul>
  25. 25. Target Market <ul><li>Banking Sector. </li></ul><ul><li>Educational Sector. </li></ul><ul><li>Government Agencies. </li></ul><ul><li>Private Corporate Sector. </li></ul><ul><li>SOHOs and HOME. </li></ul>