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Social Media Marketing Presentation


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Presented to NHPO members

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Social Media Marketing Presentation

  1. 1.
  2. 2. What is Social Media<br />SM are the “online publishing” and communications tools, sites and destinations of Web 2.0 that are rooted in conversations, engagement, and participation.<br />Social Media Marketing<br />SMM is any form of “direct” or “indirect” marketing that is used to build awareness, recognition, recall, and action for brand, business, product, or person using the Social Web (Blogs, micro blogs, social networks, bookmarking, and content sharing)<br />
  3. 3. How SMM can help my business<br />Relationship Building<br />Brand Building<br />Publicity<br />Promotion<br />Market research<br />
  4. 4. US Social Network Usage:2011 Demographic and Behavioral Trends<br />The youth market—those under age 35—still dominates usage, activity and engagement; older age groups may be less engaged. <br />The battle between email and social networks for users’ time and attention is gaining momentum.<br />With the rise in smartphone usage, consumers will increasingly turn to their mobile devices as a jumping-off point for social activities.<br />
  5. 5. Where does SMM fit into the Marketing Mix<br />1. Audit your product and see if all the 4 P’s are doing their part correctly.<br />Physical Environment<br />2. Add SM into the marketing mix using “Pull Marketing”. Social Web consumers “pull” information to them, which leads to sales, brand building, and word of mouth buzz.<br />Process & People<br />
  6. 6. Rules, Ethics, Responsibility and Behavior<br />
  7. 7. Case of Studies<br />Right<br />Wrong<br />Story: <br />“22 Confessions of a Former Dell Sales Manager”<br />Mistake:<br />Trying to Control <br />Conversation <br />Story: <br />“Using Twitter profile for customer service”<br />Action:<br />Instead of hiding questions and problems.<br />Story: <br />“United Breaks Guitars” You Tube Videos<br />Mistake:<br />Not responding to negativity and<br />pay for damages<br />Response: “Frank Eliason became the best customer service manager in the US. Comecast’s Twitter Man BoombergBusinessweek<br />
  8. 8. How to use social media effectively in crisis<br />Own front page in Google. People will go straight to Google to check the company’s information. Check your SEO beforehand<br />Press Release. Make sure to send newswires to your community representatives as soon as possible, so people can have the right information quickly.<br />Spread the information among employees. They could face questions of their own followers.<br />Do not delete comments. People check their comments, and if you delete them is like trying to silence their opinions.<br />Do not stop the conversation. Let it flow<br />When to say nothing. If it’s incorrect information answer nicely and quickly. There’s cases where is better no to engage with someone that wants trouble. <br /> Focus on comments genuinely related to crisis.<br />
  9. 9. Key Points to Successful SM<br />
  10. 10. 4 Key Elements in Social Media<br />
  11. 11. Six Steps to make SMM Work<br />
  12. 12. WordPress<br />Blogger<br />TypePad<br />LiveJournalYouTube<br /><br />Vimeo<br />iTunes<br />BlogTalkRadio<br />Flickr<br />Picasa<br />E-Books<br />Online Seminars<br />Virtual Conferences<br /><br />Squidoo<br />Twitter<br />Plurk<br />Jaiku<br />Tumblr<br />Digg<br />Reddit<br />StumbleUpon<br />Yahoo! Buzz<br />Delicious<br />Propeller<br />Newsvine<br />Fark<br />Slashdot<br />SlideShare<br />Facebook<br />LinkedIn<br />Google Buzz<br />MySpace<br />Bebo<br />Xanga<br />Foursquare<br />Jaiku<br />Orkut<br />Ning<br />Google Groups<br />Facebook pages<br />Facebook Groups<br />LinkedIn groups<br />Forums<br />Social Media MARKETINGTOOLS<br />Platforms<br />
  13. 13. SMM Landscape and Plan to Get Started<br />
  14. 14. To get Resources Booklet Please “Post” a comment about this seminar in<br />Blogging Applications and Tools<br />Web Hosts<br />Word Press Themes<br />Blogger Templates<br />Movable Type and Type Pad Templates<br />Free Images<br />Micro blogging Tools<br />Twitter Backgrounds<br />Twitter Apps<br />URL Shortness<br />Social Networking Sites<br />Podcast and Online Talk Show Sites<br />Online Forum Building Tools<br />Freelancer Sites<br />Blogging Help Sites<br />Micro blogging Help Sites<br />Social Networking Help Sites<br />Search Engine Optimization Help Sites<br />Local Search Sites and Directories<br />Social Icons, Buttons, and Badges<br />Social Bookmarking Sites<br />Image and Video Sharing Sites<br />Sources: SM Authors Eric Butow, Rebecca Bollwit & Susan Gunelius<br />