New Media for Student Leaders


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  • New Media for Student Leaders

    1. 1. PRESENTED BY JT on JULY 22, 2010<br />Student Leaders on New Media<br />
    2. 2. This is New Media <br />Image provided by<br />
    3. 3. Image provided by<br />
    4. 4. Journalism in New Media <br />
    5. 5. Breaking News in Journalism<br /> "From post-election protests in Iran to the campaign against trade in conflict minerals, social media is revolutionizing the way human rights advocates broadcast their efforts. Internet-based services like Twitter and YouTube enable campaigners to reach global audiences and put issues in the international spotlight with just a few mouse clicks. The Iranian protestors' use of social media dominated the news coverage, with traditional news outlets discovering for the first time how these new platforms can provide access to information in otherwise closed-off environments." (<br />Image provided by <br /><br />
    6. 6. Journalists and Media on Twitter<br />BIO: A behind the scenes look at “Anderson Cooper 360°”<br />written by Anderson Cooper and the show’s <br />correspondents and producers.<br />Vs.<br />BIO: Covering all angles. <br /> is among the world's leaders in online news and information delivery.<br />
    7. 7. Creating a Twitter List<br />Click to add to List!<br />
    8. 8. Build relationships<br />The results are in…<br /><ul><li>52%of reporters now use Twitter as part of their jobs (study by Cision/GSPM)
    9. 9. 37%of journalists are required to maintain Twitter accounts (study by PRWeek)
    10. 10. 65%of journalists use Facebook for their work (study by Cision/GSPM)</li></li></ul><li>The Perfect Online Pitch<br />Perfect pitching…<br /><ul><li> Utilize Facebook and Twitter, as well as email
    11. 11. Direct message
    12. 12. Wall interaction
    13. 13. Be short – make it’s point in the title or the opening line
    14. 14. Be personal
    15. 15. This is why it’s important to build a relationship with a reporter and/or blogger first</li></ul>What’s in the best story pitches?<br /><ul><li> Numbers and stats
    16. 16. Breaking news that hasn’t been discussed before
    17. 17. Identify new trends and find relationships</li></li></ul><li>Social Media News Release (SMNR)<br />Image provided by <br /><br />
    18. 18. Pitch Engine<br />Social Media Release (SMR) – a reinvention of the traditional press release<br /><ul><li>Pitch Engine is used by in-house PR pros, agency reps, and other communication professionals
    19. 19. Incorporate multi-media
    20. 20. Shareable
    21. 21. Broader audience reach</li></ul>Bloggers and journalists<br />Investors and consumers<br />Online influencers<br />
    22. 22. #journchat<br /><ul><li>#journchatis a hashtag used to congregate a weekly Twitter conversation between journalists, bloggers and PR professionals
    23. 23. Created and moderated by Sarah Evans (@prsarahevans)</li></li></ul><li>Social Media Revolution<br />
    24. 24. International Advocacy Tools<br />
    25. 25. Human Rights Watch<br /><ul><li> One of the world’s leading organizations in protecting human rights
    26. 26. Enlists the support of the public to take action, stay informed, and make donation
    27. 27. Challenge those who hold power to end abusive practices </li></li></ul><li>Human Rights Watch <br />
    28. 28. WITNESS<br /><ul><li>WITNESS uses video to open the eyes of the world to human rights violations.
    29. 29. WITNESS empowers people to transform personal stories of abuse into powerful tools for justice, promoting public engagement and policy change. </li></ul>Be a WITNESS<br />
    30. 30. Amnesty International<br />Donate.. To your favorite Causes<br />Join.. To help gain awareness<br />Take Action.. To make a difference<br />
    31. 31. NAFSA<br />The association of international educators<br />Promotes the exchange of students to and from the U.S.<br />Resources include Connecting Our World and social media platforms – Twitter, Facebook, Blog, etc.<br />
    32. 32. NAFSA: Social Media Platform<br />TWITTER:<br />Newest ways to take action<br />RSS Feed:<br />Allows you to stay up to date on initiatives and news<br />FACEBOOK:<br />Connect and discuss issues <br />
    33. 33. Case Studies<br />
    34. 34. DipNote<br />A place to share stories,<br />…discuss experiences, <br />…and inspire new ideas <br />…on the important foreign policy issues <br />of the day. <br />
    35. 35. Iran Twitter Revolution<br />Use of hashtag #Iranelection<br />
    36. 36. Iran Twitter Revolution<br />
    37. 37. Haiti Relief Efforts via Twitter and Mobile Marketing<br />Text ‘HAITI’ earthquake relief raises $32 million dollars for Red Cross in one month. <br />#HAITI was main hashtag used for Hurricane relief efforts and emergency family location<br />
    38. 38. Thank You<br />Questions?<br />