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  1. 1. Welcome! And thank you for taking part in this focus group
  2. 2. Mission Statement - Mystery is a one off festival experience in a unique location like no other with a range or music genres. Brand Values - Bringing the best artists from the underground music scene - Creating a unique festival atmosphere - Open and appealing to a wide audience of music lovers
  3. 3. Price Points £100 – weekend camping £75 – weekend non-camping £50 – day ticket Distribution - Social Media Internet Music Magazines Posters and Flyers