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Augmented Reality and Music Entertainment: Then and Now

An overview of augmented reality in music entertainment covering how it has been used in the past, current examples, and future directions -Presented by Jarrell Pair, Chief Technology Officer (CTO), at LP33.tv during Augmented Reality Event 2010 (ARE2010), on June 3, 2010 in Santa Clara, CA.

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Augmented Reality and Music
Entertainment: Then and Now


           Jarrell Pair
      Chief Technology Officer
              LP33.tv
OVERVIEW

• Relevance to music entertainment

• Music AR applications “Then”
  – What was feasible ten years ago?

• Music AR applications “Now”
  – What can be done in 2010?

• Future possibilities and challenges
TECHNOLOGY ADOPTION IN
MUSIC ENTERTAINMENT
• History of early adoption by artists and labels
   – Music creation

   – Live show enhancement

   – Fan engagement

   – Marketing and promotion

• AR can address these areas

• Ten year history
MUSIC & AR THEN (CIRCA 2000)

• Low level development: C/C++, no middleware

• Expensive Hardware: SGI 02, high end PC

• Content pipeline restrictions

• Difficult to pitch: Few comparisons

• No mass market delivery platform

• Niche applications feasible
AR INTERACTIVE MUSIC INSTALLATIONS
• Augmented Groove (2000) Video source: http://modin.yuri.at/tangibles/




•   Poupyrey, I., Berry, R., Kurumisawa, J., Nakao, K. and Billinghurst, M. 2000.
    Augmented Groove: Collaborative Jamming in Augmented Reality. In
    Proceedings of ACM SIGGRAPH 2000 Conference Abstracts and Applications, ACM
    Press/ACM SIGGRAPH, Computer Graphics Proceedings, Annual Conference
    Series, ACM, 77.
AR IN LIVE PERFORMANCE
• Duran Duran Pop Trash Tour (2000-2001)
   – AR 3D animated characters and effects appear live on stage with band
   – AR scene viewed on stage video screen
   – Used modified version of ARToolKit
Ad

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Augmented Reality and Music Entertainment: Then and Now

  • 1. Augmented Reality and Music Entertainment: Then and Now Jarrell Pair Chief Technology Officer LP33.tv
  • 2. OVERVIEW • Relevance to music entertainment • Music AR applications “Then” – What was feasible ten years ago? • Music AR applications “Now” – What can be done in 2010? • Future possibilities and challenges
  • 3. TECHNOLOGY ADOPTION IN MUSIC ENTERTAINMENT • History of early adoption by artists and labels – Music creation – Live show enhancement – Fan engagement – Marketing and promotion • AR can address these areas • Ten year history
  • 4. MUSIC & AR THEN (CIRCA 2000) • Low level development: C/C++, no middleware • Expensive Hardware: SGI 02, high end PC • Content pipeline restrictions • Difficult to pitch: Few comparisons • No mass market delivery platform • Niche applications feasible
  • 5. AR INTERACTIVE MUSIC INSTALLATIONS • Augmented Groove (2000) Video source: http://modin.yuri.at/tangibles/ • Poupyrey, I., Berry, R., Kurumisawa, J., Nakao, K. and Billinghurst, M. 2000. Augmented Groove: Collaborative Jamming in Augmented Reality. In Proceedings of ACM SIGGRAPH 2000 Conference Abstracts and Applications, ACM Press/ACM SIGGRAPH, Computer Graphics Proceedings, Annual Conference Series, ACM, 77.
  • 6. AR IN LIVE PERFORMANCE • Duran Duran Pop Trash Tour (2000-2001) – AR 3D animated characters and effects appear live on stage with band – AR scene viewed on stage video screen – Used modified version of ARToolKit
  • 7. AR IN LIVE PERFORMANCE • "Girls on Film" Computer generated women danced on top of the crowd and interacted on stage with lead singer Simon Le Bon.
  • 8. AR IN LIVE PERFORMANCE • "Hallucinating Elvis”: A computer animated Elvis was created to "shake, rattle, and roll" alongside band members • Girls on Film, the Reflex More info: www.jarrellpair.com/ddar • J.Pair, J.Wilson, J. Chastine, M. Gandy. "The Duran Duran Project: The Augmented Reality Toolkit in Live Performance". The First IEEE International Augmented Reality Toolkit Workshop, 2002.
  • 9. MUSIC & AR NOW (2010) • Variety of development options: Flash, C/C++, Cocoa • Easier to create 3D objects, animations, effects • Demand in marketing, advertising, gaming • Mass market delivery via webcam and mobile apps • Wide spectrum of applications possible
  • 10. AR WEB APPS • Interactive Album Covers and Promo Flyers • View at http://devblog.lp33.tv/aralbum/
  • 11. AR WEB APPS • Interactive Album Covers and Promo Flyers • View at http://devblog.lp33.tv/arconcert/
  • 12. AR WEB APPS • John Mayer “Heartbreak” AR Music Video • View at: http://johnmayer.com/ar
  • 13. EXAMPLE: AR WEB APPS • Blink 182 Doritos Campaigns • View video here
  • 14. AR WEB APPS • AR in Live Streamed Performances • View at: http://devblog.lp33.tv/arconcert/
  • 15. AR WEB APPS • AR in Live Streamed Performances • View at http://devblog.lp33.tv/arvideowall/
  • 16. ARTIST MOBILE APPS • Major artists release mobile apps: David Guetta, Lady Gaga • AR as an app added feature
  • 17. ARTIST MOBILE APPS • AR music videos and performances • More info: http://apetrus.com/en/argirl/
  • 18. NEAR FUTURE • Additional Platform Options – Tablets • Camera equipped – Consoles • Handling production value expectations • Improved 3D rendering and lighting – Wider availability of AR capable mobile devices
  • 19. SUMMARY • Why? – Music creation, compelling live shows, fan engagement, marketing, promotion • Then – An emerging technology, interactive installations, AR in live performance • Now – Mass market reach through webcam and mobile apps, • Future – Tablets, consoles, more • Challenge – Delivering entertainment value vs. novelty
  • 20. QUESTIONS Jarrell Pair • E-mail: jarrell@lp33.tv • Company: www.lp33.tv • Web: www.jarrellpair.com • Blog: www.laboratory4.com • Twitter: laboratory4