Be the first                                                      on the road to                                          ...
About Estonia and its way to smart societyBACKGROUND
ESTONIA                                                               Disruptive     Member of EU                         ...
Estonian way to smart society               Program                 Electronic                 1st elections              ...
Economic situationGDP per capita,                        Low government dept,PPP (current international $)                ...
More wealth  More carsNumber of cars doubled     Cost of transportation doubled                         14%              ...
The issues related to the      personal cars       Economic   National         issues    health        Climate    Energy  ...
The role of the electric car                            National   Energy     Climate   Econo-                            ...
Estonian Green Transportation PlanGoal                  Measures                      • Blending biofuels10% of energy    ...
Short overviewELMOESTONIAN ELECTROMOBILITY PROGRAMME
Our partner in EV program:                   Mitsubishi CorporationGlobal emission tradeto support the eco-innovationEston...
Fitting the pieces           Demo                           together         project             for the                  ...
1. DEMO PROJECT507 xFOR SOCIAL WORKERSAROUND ESTONIA
Mitsubishi iMievs in action               Photos: Bianca Mikovitš, Maaleht
2. INCENTIVES-50%Max 18 000 EUR PER CAR,NO BRAND RESTRICTIONS, FOR PRIVATE AND COMMERCIALBUYERS, UNTIL THE END OF 2012+ 10...
Green certificates• With each grant comes the obligation to use  only renewable energy in your electric car for  5 years• ...
3. FAST CHARGINGINFRASTRUCTURE
The single biggest problem of EVs         The range         Without countrywide open         infrastructure people can dri...
Our strategyPriority      deal with range anxiety of the first usersSolution• Country wide network of ultra fast quick cha...
Why ultra fast quick charging?                                 Nobody wants to                                 wait hours ...
Innovations in execution1.Government procures full infrastructure  solution at once  - Assets: chargers and operating syst...
Operating model                                Private operator, selected by KredEx for 5 years    Services               ...
The winning solution      Consortium of world classinfrastructure solutions, services andinnovative mobile business softwa...
CONCLUSION
Estonia as a role model• We are supporting the early  adopters, creating a market demand• We provide large scale demonstra...
Challenges so far• Extreme timescale: everything must be  completed by the end of 2012• We have to be robust and decisive•...
Myths about...Electric cars                     Smart phones• Too small to be the real cars   • They are too big to be• Yo...
And you know what happened
And we have not finished yet...Future developments  countrywide open battery platform  for 2nd life of EV batteries and sm...
Credits:                               www.estonia.eu                                www.kredex.eeQuestions and answers   ...
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Smart Utilities Scandinavia March 2012, Estonian Electromobility Program

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  • Estonian government bought 507 Mitsubishi iMievs The purchase is financed by sellinc AAU (carbon credits) to Mitsubishi CorporationThe cars will remain in the ownership of the Ministry of Social Affairs of Estonia, but they are handed over to local municipalities all around EstoniaThe cars are distributed for free Social workers: public administrators responsible for providing public social servicesThe cars will be equipped with GPS/GPRS enabled data loggers for future R&D of usage of electric cars
  • Eligible cars: fully electric passenger cars (M1)For private, commercial and public buyersSupport rate 50% of car’s priceMax grant: 18 000 per car + 1000EUR for Mode 3 home charger set-upYou can buy an EV from any EU countrySecond-hand (used) EVs are not eligibleLast date to submit grant application 30.11.2012Budget for 500 EVs
  • Smart Utilities Scandinavia March 2012, Estonian Electromobility Program

    1. 1. Be the first on the road to the future ELMO - EstonianBy Jarmo TuiskDirector of innovation division ElectromobilityMinistry of Economic Affairs and Communications forEstonia program 2011-2013
    2. 2. About Estonia and its way to smart societyBACKGROUND
    3. 3. ESTONIA Disruptive Member of EU Estonia 2004 history Member of NATO 2004 Member of OECD Disruptive 2010 technologies Member of EURO 20111,3M inhabitants, largest city. Tallinn 0,4M inhabitantsGDP per capita $19,375 (PPP), GDP total $25,7BIndependent since 1918, occupied by Soviet Union 1941-1991
    4. 4. Estonian way to smart society Program Electronic 1st elections Electromobility “Tiger leap”: passports: in the Internet program ELMO heavy investment „ID cards“ European to ICT infrastructure IT agency PCs to every school NATO CyberIndependence Cyber Defence Defencefrom the USSR League Centre 1998- 1991 1997 2001 2003 2005 2007 2009 2011 2000
    5. 5. Economic situationGDP per capita, Low government dept,PPP (current international $) as % of GDP ca 4x increase in 20 years
    6. 6. More wealth  More carsNumber of cars doubled Cost of transportation doubled 14% Share of transportation costs 12% in househould monthly expenditures, % 10% 8% 6% 4% 2% 0% 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Data: Estonian statistics
    7. 7. The issues related to the personal cars Economic National issues health Climate Energy issues security
    8. 8. The role of the electric car National Energy Climate Econo- health security issues mic issues No tail-pipe emissions, silent Runs on local renewable energy Running costs 1/5 of ICE vehicle
    9. 9. Estonian Green Transportation PlanGoal Measures • Blending biofuels10% of energy 5-7% of liquid fuels from renewables by 2015 • Green Public transportationconsumption in 50% of public transportation totransportation from 100% biofuels/biogas by 2020 • Electromobilityrenewable sources 1% of transport energy consumption from renewable electricity by 2020 • Eco-driving awareness Reduction of fuel consumption by 10%
    10. 10. Short overviewELMOESTONIAN ELECTROMOBILITY PROGRAMME
    11. 11. Our partner in EV program: Mitsubishi CorporationGlobal emission tradeto support the eco-innovationEstonia sells10m AAUs of CO2emission quota toMitsubishi Corp tofinance electromobilityprogram
    12. 12. Fitting the pieces Demo together project for the future ofIncentives Infra- electric structure cars
    13. 13. 1. DEMO PROJECT507 xFOR SOCIAL WORKERSAROUND ESTONIA
    14. 14. Mitsubishi iMievs in action Photos: Bianca Mikovitš, Maaleht
    15. 15. 2. INCENTIVES-50%Max 18 000 EUR PER CAR,NO BRAND RESTRICTIONS, FOR PRIVATE AND COMMERCIALBUYERS, UNTIL THE END OF 2012+ 1000EUR FOR MODE3 HOME CHARGER
    16. 16. Green certificates• With each grant comes the obligation to use only renewable energy in your electric car for 5 years• This will be ensured by using green certificates (certificates of origin)• EV owner has to report the milage annually to KredEx and submits the equal amount of green certificates
    17. 17. 3. FAST CHARGINGINFRASTRUCTURE
    18. 18. The single biggest problem of EVs The range Without countrywide open infrastructure people can drive max 50km from their home.
    19. 19. Our strategyPriority deal with range anxiety of the first usersSolution• Country wide network of ultra fast quick chargers (ca 200 DC chargers)• 24/7 world class and innovative service• Standards: follow the first cars (CHAdeMO)
    20. 20. Why ultra fast quick charging? Nobody wants to wait hours to charge a car Less locations  less costs, less problems More cars per charger per day than any other solutionEstonian quick charger network
    21. 21. Innovations in execution1.Government procures full infrastructure solution at once - Assets: chargers and operating system - Services for 5 years: maintenance, business, customer support2. Government negotiates locations and highpower connections at once and centrally – Easier to plan and execute
    22. 22. Operating model Private operator, selected by KredEx for 5 years Services Charger Business Customer Security Asset control and services support services management maintenance KredEx selects private operator to run the charging network for 5 years.Operator will receive a service fee for the operation. No profit from energy sales during initial 5 years. Owned by the government agency KredEx Assets Network High power Quick Locations for Intellectual management grid chargers chargers property system connections
    23. 23. The winning solution Consortium of world classinfrastructure solutions, services andinnovative mobile business software platform developed in Estonia. More about Estonia: www.estonia.eu
    24. 24. CONCLUSION
    25. 25. Estonia as a role model• We are supporting the early adopters, creating a market demand• We provide large scale demonstration of EVs• Estonia made a bold choice to build up ultra fast charging network• Single operator single network management system – new business model test, possible exit through privatization in 7-10 years
    26. 26. Challenges so far• Extreme timescale: everything must be completed by the end of 2012• We have to be robust and decisive• How to get big car manufaturers to bring EVs to market?• How to gain a public support in these conditions?• Mixed public opinion about EVs: lot of discussion about EVs in cold climate, range/price seen as a main problem
    27. 27. Myths about...Electric cars Smart phones• Too small to be the real cars • They are too big to be• You can’t use them because convenient there is no infrastructure • You can’t use them, because they don’t have buttons• You can’t drive • They are them, because they don’t unreliable, because the drive more than 120km per battery last only for 24h charge hours• They are too expensive! • They are too expensive! And you know the story...
    28. 28. And you know what happened
    29. 29. And we have not finished yet...Future developments countrywide open battery platform for 2nd life of EV batteries and smart grid EV infrastructure and business model competence center in Tallinn University of Technology EV car sharing and mini-rental project
    30. 30. Credits: www.estonia.eu www.kredex.eeQuestions and answers www.mitsubishicorp.com www.abb.eeTHANK YOU! nowinnovations.comJARMO.TUISK@MKM.EE www.g4s.ee

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