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Triggers, Traps and Trojan Horses — Collaborate Conf 2018

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Design has been evolving within large organisations, where designers increasingly shape not just how products and services work, but also how organisations run and make decisions.

But what does it really mean to shape an organisation as a designer? And why does it even matter?

In this talk, I’ll share some perspectives on why I think shaping organisations is part of the design process and what it means for designers, such as developing an organisational sixth-sense, maintaining paradoxical positions, using invisible structures to facilitate work, and having a curious obsession with failure.

https://2018.collaborateconf.com/speakers/boon-chew/

Published in: Design
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Triggers, Traps and Trojan Horses — Collaborate Conf 2018

  1. 1. BoonYew Chew Elsevier @boonych Triggers, Traps, and Trojan Horses Observations and lessons from designing for large organisations Collaborate Conf June 2018
  2. 2. A parable Shaping organisations Sixth sense Scaffolds Embracing opposites Foundations
  3. 3. A parable photo by Michael Browning —1—
  4. 4. Photo credit:Webstaurantstore.com
  5. 5. System design: a problem in the division of work between men and machines and how they are related one to the other. “ Elias Porter
  6. 6. Shaping organisations photo by André Sanano —2—
  7. 7. Punchy label image attribution url goes here photo by Ryoji Iwata
  8. 8. User-focus Users Touchpoints, Channels, Devices Experience, Interactions Cross-channel User goals Org-focus Employees Internal systems, Processes Culture,Ways of working Cross-organisation Org / team goals
  9. 9. website, app, service, etc. org
  10. 10. Strategy, Mission &Vision Execution
  11. 11. Sixth sense photo by NASA —3—
  12. 12. Triggers What nudges an organisation here or there? Corporate values Influential groups of people Mission statements Metrics Incentives Leadership personality
  13. 13. Traps Why are some things going in circles? Projects not getting off the ground History repeating itself Graveyard of innovations Peg in a square hole Diametrically opposed goals
  14. 14. Trojan horses What idols are being worshipped? Competitive pressure Fashion and trends Influential movements Eco-socio-politico-economic climate External partnership / consultancy work
  15. 15. Triggers What nudges an organisation here or there? Traps Why are some things going in circles? Trojan horses What idols are being worshipped?
  16. 16. Scaffolds photo by Gary Sandoz —4—
  17. 17. 25th Celebration Cinderella Castle 1997, Wikimedia Commons Designing at an organisational scale is like attempting to eat a building-sized cake.
  18. 18. Scaffold metaphor Transitional and facilitative Needs someone to initially show the way Structure informs how work / thinking is organised Scaffolds can be permanent (good / bad)
  19. 19. Define Deliver
  20. 20. Photo by Minh Hoang
  21. 21. Embracing opposites photo by Gary Sandoz —5—
  22. 22. expert top-down group detail critical right specialist / / / / / / / learner bottom-up collective holistic relaxed wrong generalist
  23. 23. The fundamentals photo by Gary Sandoz —6—
  24. 24. People
  25. 25. A parable Shaping organisations Sixth sense Scaffolds Embracing opposites Foundations
  26. 26. A parable Shaping organisations Sixth sense Scaffolds Embracing opposites Foundations symbol seeing sensing structuring scaling sanity
  27. 27. Thank you. boon.chew@gmail.com @boonych

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