Outsidein Retso

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This is the presentation Jared Ranere of Outside.in gave at the RETechSouth conference in Atlanta, GA on March 26, 2010. It explains what Outside.in does and several ways real estate professionals can utilize its tools.

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Outsidein Retso

  1. 1. outside.in
 For
Real
Estate
 @outsidein
 @jaredran
 March 26, 2010
  2. 2. • 
Who
We
Are
 • 
What
We
Believe
&
What
We
Do
 • 
What
You
Can
Do

  3. 3. Who
We
Are

  4. 4. Local
media
is
changing.



  5. 5. Today,
everyone
is
a
publisher.
 5
  6. 6. The
old
guard
is
changing
 6
  7. 7. GeFng
easier
to
buy
local
ads
online.
 7
  8. 8. New
models
are
emerging.
 Photograph
by
rmaspero

  9. 9. Ecosystem
 Photograph by Ecstaticist
  10. 10. Consumers
 Publishers
 Outside.
in
 &

 You
 Bloggers
 AdverJsers
 Photograph by Max Klingensmith
  11. 11. What
Do
We
Do?

  12. 12. What We Do News
 Local
 Data
 TwiNer
 Sites
 Bloggers
 Sources
 Organize
by
Neighborhood
 GeoTag
 Topic
Tag
 Keyword
Tag

  13. 13. Our
Network

  14. 14. What
You
Can
Do:

 Push
&
Pull

  15. 15. Push

  16. 16. Outside.in
for
Bloggers
(outside.in/geotoolkit)

  17. 17. Our
Network

  18. 18. Pull

  19. 19. Outside.in
(hNp://outside.in)

  20. 20. Outside.in
for
Publishers
(OIP)
 
hNp://publishers.outside.in

  21. 21. Choose
Your
Sources

  22. 22. Neighborhood
News
For
Your
Site

  23. 23. Maps

  24. 24. Neighborhood
Portal

  25. 25. Outside.in
for
Real
Estate:
 
 
Submit
Your
Feed:
FREE
 
 
OIP:
Ad‐Supported
or

 
 
 
$100/month

  26. 26. Jared Ranere jared@outside.in @jaredran @outsidein

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