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Robust Marketing Profile

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Robust Marketing Profile

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At Robust Marketing we believe in delivering sound, results-driven return to our clients nationally and internationally. The simple truth is this: Our multi-faceted team of industry professionals will help you reduce complexity and give you more value from our bouquet of services because we believe in backing robust service with robust knowledge for the reason that our clients matter.

If you’re interested in growing your market share and amplifying your brand share of voice, then you’re in the right place. Simply reach out to us, and we’ll take care of the rest – it’s that easy.

We specialise in Media Strategy, Media Planning and Media Buying.

At Robust Marketing we believe in delivering sound, results-driven return to our clients nationally and internationally. The simple truth is this: Our multi-faceted team of industry professionals will help you reduce complexity and give you more value from our bouquet of services because we believe in backing robust service with robust knowledge for the reason that our clients matter.

If you’re interested in growing your market share and amplifying your brand share of voice, then you’re in the right place. Simply reach out to us, and we’ll take care of the rest – it’s that easy.

We specialise in Media Strategy, Media Planning and Media Buying.

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Robust Marketing Profile

  1. 1. Digital & Media Agency on Demand Media strategy, planning, buying and monitoring with a performance approach Level 1 BBBEE
  2. 2. 13 years of Marketing Transformation Across Africa ROBUST AT A GLANCE CORE AGENCY DISPLINE | A MEDIA STRATEGY, PLANNING AND BUYING AGENCY NORTH AMERICA CAN ADA US A LATAM TBC CAP E TO WN DUB AI DUB L IN IS TA NB UL J O H ANNE S BU R G K E NYA NIGERIA LO NDO N ABIDJAN CONGO B DRC TANZANIA UGANDA GHANA ZAMBIA MOZAMBIQUE TBC EMEA APAC We’re a global agency reaching into multiple markets within SSA and globally through our affiliates, our South African Headquarters is able to service a national footprint seamlessly. Media Strategy Media Planning Media Buying Digital Ecommerce Programmatic SEO Paid Search Paid Social Insights Understand Strategy Ideate Planning Create Delivery Share 2018 2019 2020 • Successfully rolled out dealer marketing fund for BMW across 50+ dealerships throughout South Africa • Global lighthouse Media Hub unit for largest beer brand in the world • Managed Media for largest beer brand across 10 regions in Africa for three successful consecutive years • Led first Pan-African media campaign for Reckitt Benckizer across 10 countries
  3. 3. Services We Offer Media Buying Media Planning Media Strategy Media Buying Digital Ecommerce Paid Social Paid Search Programmatic
  4. 4. AB InBev wanted to increase reach of their TVC Ad to engaged audiences whilst increasing brand effectiveness. By using a combination of Trueview for Reach and Brand Lift Survey together, AB InBev were able to reach 1.7m Unique Engaged users at an average frequency of 2.69 impressions per user, whilst also achieving a lower CPM. Through this targeted approach they were able to achieve 35% additional consumers, with a 33% lower CPM and 32% lift in ad recall. BMW had over 50+ dealerships independently managing their entire marketing budgets. We were brought in to consolidate all of this under BMW head office. We developed playbooks that looked at each touch point of marketing that a dealership would do and we standardized this across all 50+ dealerships whilst still allowing each dealership to customize their marketing options based on their local relevance and local nuances. We rolled out marketing across, TV, Radio, Print, OOH, Digital and PR across all 50 dealerships in several cities across all nine provinces in South Africa as well as a few markets in BLNS region (Botswana, Lesotho, Namibia, Swaziland) Reckitt Benckizer had never done a Pan-African campaign that not just looked at marketing but integration with the commercial and trade teams within each country. The campaign involved multiple stakeholders from various organizations across various countries across the world. The campaign took a year to plan and roll out which happened at the same time across all ten regions in Africa, as much as this was the highlight of the campaign, what made it more novel was that it drove 37% increase in sales across the 10 countries year on year. The campaign had over 158 Million impressions and reached over 21 million people across 10 countries with over 3.1 Million engagements. Dettol was trying to break through the clutter to deliver one strong message, that it kills 99.9% of germs. Through partnership with a creative agency we were able to deliver a full integrated marketing and communications strategy that not only outperformed 83% of Nielsen Brand Lift studies in CPG category with an incremental value year on year of 11% PERFORMANCE EXPERIENCE – IN BUSINESS
  5. 5. 100% Mobile Media Campaign (smartphone+featurephone)spanning10Africancountries Case Study: Reckitt Benckiser
  6. 6. Campaign Overview: The Big O “The Big O” was an Africa-wide, inter-country promotion that aims to encourage sales of, and consumer engagement with the Reckitt Benckiser brand. This was a media mobile first campaign that went live on Facebook was supported by display media and PR. Participating countries are Angola, Botswana, Ghana, Kenya, South Africa, Mauritius, Namibia, Nigeria, Zambia and Zimbabwe. Case Study: Reckitt Benckiser
  7. 7. Case Study: Results 37% Increase in sales 2 219 832 Total video views on out two videos with an average 14.45% Engagement rate (up from an average of 7.11%) Our page posts generated 193 632 likes+loves+laughs 1 055 comments 305 shares With average engagement rate of 7.82% (up from an average of 4,32%) 232 909 Users of the microsite 47 773 Quizzes completed The total campaign delivered over 158M 21.7M 3.1M (Facebook + Twitter + Display) impressions reach engagements • Incremental NR as % of Total Brand NR1: +37% • No other market data available from Africa Expansion Markets
  8. 8. Reach Campaign IncreasereachoftheirTVCad Case Study: Ab InBev
  9. 9. Carling Black Label - Carling Champions Cup South Africa 35.29% Additional Users reached 32.4% Lift in Ad Recall 33% Lower CPM Achieved Challenge Carling Black Label wanted to increase reach of their TVC Ad to engaged audiences whilst increasing brand effectiveness. Approach By using a combination of Trueview for Reach and Brand Lift Survey together, Carling Black Label were able to reach 1.7m Unique Engaged users at an average frequency of 2.69 impressions per user, whilst also achieving a lower CPM.

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