Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Jared Pillai Portfolio 2018

60 views

Published on

As head of Digital for RB.com I was responsible for over 16 global, world renowned brands focusing on marketing strategy, product marketing, brand awareness, product promotion and product platform optimization and setup.

My marketing career includes experience in primarily retail on global brands such as Durex, Dettol, Scholl, Strepsils, Nugget, Mr Min, Air Wick, Veet, Finish (having worked with retailers including Dis-Chem, PNP, Clicks, Takealot & Makro) and Finance (Dialdirect, 1st For Women, Budget Insurance, Hippo.co.za, Outsurance, Hollard & King Price).

With over 10 years of marketing expertise that spans marketing, media planning, buying, strategy, product marketing and media owner marketing across retail, finance and media globally; I have an unquenchable passion for media and innovation.
I am an eccentric, fast-paced marketing professional, advisor to emerging companies, a speaker on, marketing, social media and product development and I am passionate about Innovation, web technology and start-ups.

Chairman of the internet marketing association of South Africa, I currently hold a diploma in digital marketing management, a diploma in social media marketing and a certified inbound marketing professional through Hubspot University.

My specialties include: Advertising, Marketing, Product Marketing, Online Marketing, SEO, SEM, CRM, Account Management, Public Relations, Social Media Marketing, Online Brand Management and Product Innovation.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Jared Pillai Portfolio 2018

  1. 1. JARED PILLAI PORTFOLIO 2018 1
  2. 2. HEAD OF DIGITAL 2
  3. 3. ECCOMERCE PORTFOLIO • Grew online revenue by 80% YoY • Grew online revenue by 102% in Q1 • Setup a D2C platform first for RB in Africa • Grew B2B online platform by 300% • Increased online promotional activity by 100% 3
  4. 4. To be engagedCurrent engagementPlatforms E-commercelandscape C2C platforms (10% team focus) Pure play 1 Customers (Takealot) B2C platforms (70% team focus) B2B platforms (20% focus) 12 more prospects (Makro, Desir, Spree, Wantitall, Netflorist, Boardmans, AllitSales, Cityliving, HappyDeals, IntercontinentalTrade, MegaStore, Yuppiechef) 0 more prospects Brick & Click 4 Customers (Clicks, PNP, Dischem) Marketplace 1 Customers (Bidorbuy) Need EDB to be in place 6 Prospects (Matildas, Zando, Loot, Mantality, Healthcart, Wellnesswarehouse.com) Business focused (consumption) 1 Customer (Bidfood) ECCOMERECE: CUSTOMER LANDSCAPE 4
  5. 5. • Quick, Impactful Insight into E-commerce sales out activity by customer right down to SKU level • Optimized targeting of promo’s and marketing activity to better utilize trade spend & marketing spend to drive better conversion • Focus on the best selling SKU’s by Customer ANALYTICS TOOL
  6. 6. TAKEALOT 2017 – PRODUCT MARKETING 6
  7. 7. PRODUCT MARKETING
  8. 8. Solutions: Improve 360 degree promotional activity. Make the customer aware our products are available: Case Study – Dettol Jan 2017 Ran a 18% Deal on LHW 200ml refill pouches….. Marketing Activity 1) Category Banner for B2S 2) Takealot included our deal in the mid month essentials mailer 3) Posts on Dettol FB page driving traffic to Takealot CASE STUDY – DETTOL 2017
  9. 9. Case Study – Dettol Jan 2017 Outcomes Up 198% 198% Increase in sales vs. 2016 Up 305% 305% Increase in QTY sales vs. 2016 Up 1 179% 1 179% Increase in LHW sales vs. 2016 Other SKU’s Up 196% 196% Increase in total Other Dettol SKU sales vs. 2016 The promotion of LHW Refills resulted in a halo affect in sales across the brand
  10. 10. NEW – TAKEALOT BROADSHEET Winter Wellness Section 19 June – 7 July • Dettol LHW 200ml Pumps • Strepsils 24’s • E45
  11. 11. E-commerce Marketplace • EDB has been investigated and project plan outlined • Currently the account is being setup in Finance • We plan to be operational in Q3 • We looking at a full time resource for EDB ` `+A1:X34 Setup Phase Trading Phase Distribution Phase EDB Process & Progress TRACKER Storeroom Regulatory Finance Supply We are Currently Here • Brandon fromIS settingupaccount • Divesh, Nishen & Ankit • Compliance with Internal Supply Controls • Delivery toReception • Initial:50SKU's 1 Case each Customers Acquisition Finance Targetted Customers • Matildas(Pureplayer) • Loot(PP + eReseller) • Mantality (PP + eReseller) • Healthcart(Pureplayer) • Happy Deals(eReseller) Distributor Stock Control Zone (Out/In) • Costings • Agreements • Delivery • Delivery Time? Customer
  12. 12. JOINT BUSINESS PARTNERSHIP (JBP) • Drew up and formalized Facebook JBP contract with Facebook Africa • Implemented Nielsen ROI tracking and brand lift studies across all campaigns • Implemented offline conversion tracking and geo location targeting • Increase ecommerce revenue though lead generation and conversion initiatives on FB • Conducted ROI studies on reach and frequency vs traditional media • Drew up and formalized Google JBP contract with Google South Africa • Implemented Nielsen ROI tracking and brand lift studies across all campaigns • Increase ecommerce revenue though lead generation and conversion initiatives • Conducted ROI studies on reach and frequency vs traditional media on Youtube • Successfully implemented search strategies across all brands 12
  13. 13. WORKING WITH GLOBAL TEAMS Collaborating, working and reporting to different teams around the globe PRODUCT LAUNCHES | PRODUCT MARKETING | WEBSITE ROLLOUTS | APPS | MARKETING CAMPAIGNS 13
  14. 14. Created a thumb stopping mobile campaign to drive awareness and engagement MOBILE CAMPAIGN 14
  15. 15. 15
  16. 16. CAMPAIGN SUMMARY 16
  17. 17. 17
  18. 18. THE CAMPAIGN 18
  19. 19. 19
  20. 20. CAMPAIGN SUMMARY 20
  21. 21. DETTOL WEBSITE VISITS 31% Increase in traffic YoY 132 279 vs 100 690 12% Increase in new visitor YoY 96 160 vs 85 811 21
  22. 22. DUREX ORGANIC WEBSITE VISITS 54% Increase in traffic YoY 87 619 vs 56 816 59% Increase in new visitor YoY 77 212 vs 48 430 22
  23. 23. SEO & SOCIAL MEDIA MANAGER 23
  24. 24. Paid Organic SEO RANKINGS 24
  25. 25. Life Insurance Business Insurance Insurance Insurance Quotes Car Insurance Compare Insurance 3 2 1 1 1 1 50 50 9 9 8 9 50 1 3 4 2 9 13 5 50 8 22 9 50 50 50 50 50 50 SEO RANKINGS VS COMPETITORS 25
  26. 26. BRANDS SOCIAL MEDIA PLATFORMS 26
  27. 27. Display CONTENT MARKETING STRATEGIES 27
  28. 28. Outsurance 6 Budget 19 10 FFW 30 4 HEAD TO HEAD CONTENT MARKETING STRATEGIES 28
  29. 29. Outsurance Hippo 2 61128 Virseker 302 19 HEAD TO HEAD CONTENT MARKETING STRATEGIES 29
  30. 30. July 12 Jan 13 July 13 Jan+ 14 SOCIAL MEDIA FOLLOWERS 30
  31. 31. SOCIAL MEDIA FOLLOWERS VS COMPETITORS 31
  32. 32. First For Women 15.6% Open 2.2% CTR Industry 16.6% Open 1.3% CTR FIRST FOR WOMEN NEWSLETTER 32
  33. 33. Budget Insurance 24.3% Open 4.6% CTR BUDGET INSURANCE NEWSLETTER Industry 16.6% Open 1.3% CTR 33
  34. 34. Dialdirect 23.9% Open 3.4% CTR BUDGET INSURANCE NEWSLETTER Industry 16.6% Open 1.3% CTR 34
  35. 35. DIGITAL MARKETING MANAGER A division of PSG Konsult 35
  36. 36. • Designed and updated look and feel with stronger call to action to increase conversions, site navigation and web usability and decrease bounce rate • Compiled marketing and social media strategy • Redesigned quote form • Email marketing implementation • Onpage SEO implementation as well as meta tags, title tags, alt image tags • SEM account management Old Website New Website 36
  37. 37. • Redesigned and updated look and feel with stronger call to action of newsletter to increase conversions. • Increased leads • Redesigned quote form • Increased Brand Awareness New Newsletter Old Newsletter 37
  38. 38. Implemented a car review page as another medium to generate traffic organically • Conceptualized new ways of bringing traffic. • Content generation and design. • Identified site concepts and generated campaign. • Satellite site campaign generation. 38
  39. 39. • Account Management • Brand Management • New lead generation opportunities • Increase leads. • Added new partners • Business development • Launched other affiliate marketing initiatives. 39
  40. 40. INTERNATIONAL MARKETING OFFICER / HEAD OF DIGITAL 40
  41. 41. • Increased search rankings to first page on Google for baby products. • Outranked Graco, TinyLove in SA • Designed new look and feel of website • Email Marketing implementation • Increased traffic by 300% M.O.M • Analytics – Usability – AB Testing • Sitemap submission to Google webmaster tools • Set geographic target for site • Populated robot.txt file • Ensured sitemap format correct • Submissions to search engines Implemented NEW design and NEW website layout 41
  42. 42. Facebook.com/BumboUSA • Social Media implementation • Social Marketing campaign • Increased social media awareness • Increased brand awareness • Brand management in over 70 countries Social Media and Brand Management 42
  43. 43. B2B Networking: - Obtained several international Leads through LinkedIn - France, China, Philippines, Germany, Argentina, Brazil, India - Customer Relationship and Brand Management 43
  44. 44. Ensured snippets available when searching brand Proven SEO • Search Engine Optimization • Brand Optimization • Optimizing Landing page • Search engine friendly URLS • Meta tags and Keyword analyses • Link building • Blogs • Press Releases 44
  45. 45. First Page in Google for Baby Products. Proven SEO and Brand Exposure 45
  46. 46. Your Offline will drive you online Designed and implemented print media for marketing & branding campaigns Features in: • Living and loving magazine • Todays Child • Sister Lilan • Baby city catalogue • Toys R Us catalogue Kind + Jugend Show 15-19.09.2011 46
  47. 47. Your Offline will drive you online Designed and implemented print media for marketing and branding campaigns Advert in Todays Child Advert in Living and Loving 47
  48. 48. Head of Market Research / Digital Marketer for Junk Mail Media group (Junk Mail, Job Mail, CapeAds, Automart, free property ads) Managed Google AdWords Managed Google Analytics – Tracking, Findings and Reports to CEO Managed Integrat Account – Mobile Marketing Managed Admob Account– Mobile Analytics administrator Strategic implementation of new products and development Registered and setup all social media sites Web Usability, User Experience, Customer feedback, polls. research 48

×