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TraX @ Pitch-Force Event

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TraX founder, Jared Brick, recently pitched TraX to investors and VCs at the Pitch Force event in San Francisco, CA. August 2013.

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TraX @ Pitch-Force Event

  1. 1. TRAX Rewarding shoppers everywhere for positive eco-actions. founded by: Jared Brick + Heidi Smithtraxapp.co
  2. 2. Global Problem Single-Use Disposables (SUD)
  3. 3. Corporate Costs Waste Removal Inventory Expenses Municipal Regulations Negative Brand Perception Corporate Social Responsibility
  4. 4. Ghost shoppers?
  5. 5. √ Self-Tracked Actions √ #Hashtag Sharing √ Maximum 4 per day TraX Now √ Store Geo-Locations
  6. 6. √ Brand Thank You √ Eco-Action Data Points √ Redeem for cash, gift cards or donations TraX Mobile Solution √ Marketing Offers
  7. 7. Team TraX Jared Brick Founder + Director Presidio MBA in Sustainable Mngt. Eco-Entrepreneur, BizDev, S-Media Startups: @Bolder @Lyft @Lovely Heidi Smith Co-founder + CTO 13+ years of Tech Development CarbonFlow CTO + Co-founder Passionate + Inspired Fred Schecter Product + U/I Developer Sharper Image + Auto Sport Labs Jennifer Sant’Anna, MBA Sustainability Coordinator Urban Innovation Exchange Josh Krammes Advisor from SoftLayer Catalyst Startup Program Mentor
  8. 8. Shopping with TRAX √ Smartphone Enabled Ghost Data Revealed √ Socially Connected √ Eco- Conscious √ Newer to the Brand √ Likes $$$ rewards √ Buys Quality Products √ Also shops at XYZ stores √ 2309 Friends on FB + TW √ Shopped here 2x before √ Downloads Apps Often
  9. 9. Mobile Demographics 110 Million US 25 Million TraX Action Heroes 10 Million 15 Million Targeting 50M Total 160M
  10. 10. TraX Revenues Large Retail Small Retail Brands Subscriptions $5-10,000 per month Usage Fees $30-200 per month Advertising $1-5,000 per campaign Engagement + New UsersMarketing + Social Impact Marketing for Budgets
  11. 11. Alliance Partnerships GroceryGrocery ConvenienceConvenience RetailRetailCafesCafes PharmacyPharmacy West Orange Township Cities + BrandsCities + Brands
  12. 12. # of App Users 20k 300k 5M 20M 50M 30 50 250 500 1000 2013 2014 2015 2016 2017 # of Clients Beta App User Growth Retail Store Growth CSR + EPR Retail Impacts Market Brand Leader $21M$21M Growth Strategy $500k
  13. 13. Rewarding shoppers everywhere for positive eco-actions. founded by: Jared Brick + Heidi Smithtraxapp.co SEEKING ACTION HEROES! jared@traxactions.com thank YOU!Join us

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