<ul><li>5 years (most recently) as senior pharmaceutical/corporate writer   for Purohit Navigation, Chicago (formerly Dona...
Promius ™  Pharma Takes Flight AND SO DOES THIS SLIDE PRESENTATION   <ul><li>The challenge?  </li></ul><ul><li>Launch a co...
To see how this campaign took off on the Web site I wrote—with glorious flash animation—google Promius Pharma and click on...
In this dual-product detail aid, this cover for Mastasol presented one side of the separation anxiety story—the fear that ...
Meet Detachol, product 2 presented in the same brochure. Detachol also prevents separation anxiety by making sure adhesive...
SOLODYN ®   ACNE MEDICATION New positioning directed that emphasis should be placed on the science inherent in this well-k...
Say hi to a high-tech, science-based look and feel
My fact-based copy helped  make this page look like  rocket science for acne. SOLODYN sales took off!
Increlex ™   BLOSSOMS AS A 2007 IN-AWE GOLD-AWARD WINNER <ul><li>This new product launch was designed to grow endocrinolog...
Our stunning approach—winner of multiple Global, IN-AWE, and Rx awards—presented Increlex as the natural, nurturing answer
Meet Analpram HC ® AND A PEACH OF A CAMPAIGN FOR ANORECTAL PAIN No buts about it, a simple and pointed direct mail rhyme b...
We launched Quill SRS, the  world’s first bidirectional wound closure device. What a positive it is for surgeons and patie...
And Now a Tale of Brand Evolution <ul><li>For Locoid Lipocream—the #1 branded mid-potent  corticosteroid cream—my concept ...
Meet the Double Agent (on the case with efficacy and elegance for Locoid Lipocream corticosteroid). The Double Agent did o...
And here’s the evolution  now. Same product, but totally rebranded and repositioned to fight eczema with Hydrolipid Techno...
Writing On the Corporate Side   A 1 ½ YEAR IMMERSION THAT I ENJOYED IMMENSELY   <ul><li>For any healthcare agency or compa...
But really written by Jim Ardito
3 Corporate Web Sites to Explore <ul><li>I wrote all of these Web sites: </li></ul><ul><li>Check out www.purohitnavigation...
The End… <ul><li>… of the beginning </li></ul><ul><li>of a beautiful writing relationship…  </li></ul><ul><li>with you per...
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Ardito 19 Pp Pharma Presentation

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My pharmaceutical and healthcare writing experience. How much I've done is sick, but it be the perfect Rx if you're looking for clever, clear, engaging communications.

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Ardito 19 Pp Pharma Presentation

  1. 1. <ul><li>5 years (most recently) as senior pharmaceutical/corporate writer for Purohit Navigation, Chicago (formerly Donahoe Purohit Miller) </li></ul><ul><li>22 years as one of Chicago’s most successful independent writers and President of Ardito Creative Enterprises (ACE), a full-service creative resource for national and international clients </li></ul><ul><li>3 years as a writer for Foote Cone & Belding Advertising Agency, Chicago. Noted leader in writing community. Helped start Independent Writers of Chicago (IWOC) and served as Charter President </li></ul><ul><li>Diverse skills that combine healthcare and pharmaceutica lwriting expertise with vast writing experience in these arenas: consumer, business-to-business, retail, electronic, interactive, financial, promotion, journalism, public relations, audio visual, industrial and training </li></ul><ul><li>Specialty in clever, inventive, engaging writing that adds impact and involvement to typically straightforward materials (like CVs) </li></ul><ul><li>Written for world’s largest businesses, facilities, institutions, and associations from Abbott Labs and Baxter to Walgreen’s and Zenith </li></ul>Jim Ardito—the Short Version
  2. 2. Promius ™ Pharma Takes Flight AND SO DOES THIS SLIDE PRESENTATION <ul><li>The challenge? </li></ul><ul><li>Launch a company and a product using branding and a creative platform that captures </li></ul><ul><li>Promius Pharma’s dedication to innovation and its unlimited potential. </li></ul><ul><li>The answer? </li></ul><ul><li>Turn to a Tangram, a Chinese puzzle with pieces that can be rearranged to form an infinite variety of geometric shapes. </li></ul><ul><li>The company, like the puzzle, offers </li></ul><ul><li>unlimited possibilities </li></ul><ul><li>(Check it out) </li></ul>
  3. 3. To see how this campaign took off on the Web site I wrote—with glorious flash animation—google Promius Pharma and click on the name
  4. 4. In this dual-product detail aid, this cover for Mastasol presented one side of the separation anxiety story—the fear that an adhesive wouldn't stay on. Flip the brochure upside down and around and the same headline worked for product number 2. Mastasol & Detachol ONE HEADLINE WORKS FOR TWO SEPARATE FERNDALE PRODUCTS
  5. 5. Meet Detachol, product 2 presented in the same brochure. Detachol also prevents separation anxiety by making sure adhesives come off easily and painlessly.
  6. 6. SOLODYN ® ACNE MEDICATION New positioning directed that emphasis should be placed on the science inherent in this well-known acne brand. The creative solution? A breakout design!
  7. 7. Say hi to a high-tech, science-based look and feel
  8. 8. My fact-based copy helped make this page look like rocket science for acne. SOLODYN sales took off!
  9. 9. Increlex ™ BLOSSOMS AS A 2007 IN-AWE GOLD-AWARD WINNER <ul><li>This new product launch was designed to grow endocrinologist’s knowledge about </li></ul><ul><li>a new disease state for kids of </li></ul><ul><li>very short stature. </li></ul><ul><li>The challenge was to get physicians to stop </li></ul><ul><li>thinking of growth hormone as the </li></ul><ul><li>automatic solution. </li></ul><ul><li>Some of these kids had ample growth </li></ul><ul><li>hormone but were (ahem) short of IGF-1, the </li></ul><ul><li>protein really responsible for human growth. </li></ul><ul><li>It was our job to plant the idea of hope and help for these children through Increlex therapy . </li></ul>
  10. 10. Our stunning approach—winner of multiple Global, IN-AWE, and Rx awards—presented Increlex as the natural, nurturing answer
  11. 11. Meet Analpram HC ® AND A PEACH OF A CAMPAIGN FOR ANORECTAL PAIN No buts about it, a simple and pointed direct mail rhyme became an effective way to pitch OB-GYNS
  12. 12. We launched Quill SRS, the world’s first bidirectional wound closure device. What a positive it is for surgeons and patients when you take out the knots.
  13. 13. And Now a Tale of Brand Evolution <ul><li>For Locoid Lipocream—the #1 branded mid-potent corticosteroid cream—my concept of </li></ul><ul><li>“ The Double Agent” evolved to a campaign with a totally different, “lipid-rich” look and feel </li></ul>
  14. 14. Meet the Double Agent (on the case with efficacy and elegance for Locoid Lipocream corticosteroid). The Double Agent did one heck of a job for 3 years then evolved brilliantly.
  15. 15. And here’s the evolution now. Same product, but totally rebranded and repositioned to fight eczema with Hydrolipid Technology. Locoid Lipocream (and total Rxs) never looked so good.
  16. 16. Writing On the Corporate Side A 1 ½ YEAR IMMERSION THAT I ENJOYED IMMENSELY <ul><li>For any healthcare agency or company, I bring far more </li></ul><ul><li>to the table than an ability to write for pharmaceutical brands. </li></ul><ul><li>I offer a veritable buffet of writing experience, including </li></ul><ul><li>consumer, business-to-business and retail. </li></ul><ul><li>Purohit Navigation digested this information, appreciated my style and expertise and for 1 ½ years had me serve up: </li></ul><ul><li>> PowerPoint presentations and thought-leader articles for the CEO that were published in major industry pubs </li></ul><ul><ul><ul><ul><ul><li>> All internal corporate writing, including a blog and other interactive media, posters, special company events, promotions, and on and on </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>> All corporate writing for clients, including Web sites and brochures </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Here’s a taste of what I produced: </li></ul></ul></ul></ul></ul>
  17. 17. But really written by Jim Ardito
  18. 18. 3 Corporate Web Sites to Explore <ul><li>I wrote all of these Web sites: </li></ul><ul><li>Check out www.purohitnavigation.com </li></ul><ul><li>See a client Web site take flight at Promius Pharma (click on the name after you google) </li></ul><ul><li>Bone up on fragility fractures@ www.ownthebone.com </li></ul>
  19. 19. The End… <ul><li>… of the beginning </li></ul><ul><li>of a beautiful writing relationship… </li></ul><ul><li>with you perhaps </li></ul>

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