Music Presentation

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  • History of Music Industry: Vinyl Era to CD’s
  • Music Presentation

    1. 1. Once upon a time When the wind blows…
    2. 2. The Oncoming Storm 20% decline in 2007 CD sales Industry to half in size 1 billion illegal songs traded per month Big artists leaving labels
    3. 3. The Industry Reaction Too big to comprehend
    4. 4. "What's the worst that could happen??!"
    5. 5. "The high risk part of the music business is the marketing of a record" Jeremy Lascelles CEO Chrysalis
    6. 6. <ul><li>In a state of continual flux and rapid change </li></ul><ul><li>Market to stabilise to $20 billion by 2011 </li></ul><ul><li>From peak of $45 billion in 2001 </li></ul><ul><li>No real singles market beyond the UK </li></ul><ul><li>Music generally viewed as a free commodity </li></ul>The music ind ustry today
    7. 7. Music still resonates <ul><li>92% claim to like or love music </li></ul><ul><li>62% of adults attend at least one live event a year </li></ul><ul><li>25% of 16-24 year olds attend one a month </li></ul><ul><li>57% will buy an artists album after seeing them live </li></ul><ul><li>61% will buy an album before seeing a band live </li></ul><ul><li>76% listen to music at least once a day </li></ul>
    8. 8. Its what they do with it that’s changed <ul><li>89% of music consumers agree it’s easy to transfer music to a digital player </li></ul><ul><li>88% agree it’s a great way to find out about less familiar artists </li></ul><ul><li>82% agree it’s easy to transfer music to a mobile </li></ul><ul><li>74% agree that it’s easy to share and swap tracks with friends </li></ul><ul><li>48% download to mobiles to listen immediately </li></ul><ul><li>40% have music embedded in social network profiles </li></ul><ul><li>33% download to mobiles to listen ‘anywhere’ </li></ul>Source: brandamp/millward brown ‘bands & brands’ study 2007
    9. 9. Consumers listen to music on an average of 5 to 6 devices
    10. 10. Mantra: “Direct to consumer” How to make it pay??
    11. 11. <ul><li>“ Football teams have very distinct corporate sponsorship. Why shouldn’t some of the leading bands have the same sort of relationships?” Guy Hands, Terra Firma </li></ul>
    12. 12. <ul><li>&quot;There is academic research that shows file sharing is a good thing for artists and not necessarily bad,&quot; </li></ul><ul><li>Doug Merrill, President, Digital Business </li></ul>
    13. 13. <ul><li>&quot;There is evidence that people we think are not buying music are buying music. They're just not buying it in formats we can measure.&quot; </li></ul><ul><li>Doug Merrill, President, Digital Business </li></ul>
    14. 14. <ul><li>&quot;It's a poor business model to sue your customers. I don't think that's a sustainable strategy.&quot; </li></ul><ul><li>Doug Merrill, President, Digital Business </li></ul>
    15. 17. Magazines ‘releasing’ singles…
    16. 18. Newspapers ‘releasing’ albums…
    17. 19. And next up…
    18. 20. And now the bands are getting creative…
    19. 21. <ul><li>38% of downloaders paid for the album* </li></ul><ul><li>17% stumped up $4 or less* </li></ul><ul><li>On official the album still hit number 1 </li></ul><ul><li>But with UK sales of 1/3 of previous albums </li></ul><ul><li>Italy: 75% of downloaders paid** </li></ul><ul><li>UK: 60% of downloaders paid** </li></ul>Figures from Commscores* Figures from BBC band interview**
    20. 22. <ul><li>600,000 downloads on day 1 </li></ul>
    21. 25. How Business Is Transforming… 2. Driving Content: 3. Shaping Brands: 1. Shifting Comms: 70% Going Online 69% Reading Newspapers 56% Listening to Radio 68% Watching TV % Who Use Other media When utilizing: Simultaneous media usage Source: BIGresearch, 2007 ‘ The largest producer of cameras is now…Nokia’
    22. 26. It couldn’t happen here? KANGAROO

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