Cloud collaboration trends(2) Customer Needs

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in the Blending of the software collaboration market with the social web , what are the customer uses of collaboration

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Cloud collaboration trends(2) Customer Needs

  1. 1. Collaboration in the Cloud PART II: what are the customer needs? Part 1:the way the wind Part III: Recommened blows Service Provider actions twitter; @jaraluce martes 31 de agosto de 2010
  2. 2. software promised to businesses martes 31 de agosto de 2010
  3. 3. but deliver complexity martes 31 de agosto de 2010
  4. 4. that makes you lose money martes 31 de agosto de 2010
  5. 5. but new forces are gathering martes 31 de agosto de 2010
  6. 6. the Internet of Services martes 31 de agosto de 2010
  7. 7. that changes personal relations active hub Power to individuals martes 31 de agosto de 2010
  8. 8. and also business relations - Control + interaccion martes 31 de agosto de 2010
  9. 9. opens opportunities (and risks) + relation - saturation martes 31 de agosto de 2010
  10. 10. so businesses needs to .. - intrusion + value martes 31 de agosto de 2010
  11. 11. is about Reputation martes 31 de agosto de 2010
  12. 12. is about Collaboration martes 31 de agosto de 2010
  13. 13. Collaboration What What for? About? Whom to ? How? martes 31 de agosto de 2010
  14. 14. what Collaboration, what for? for? Knowledge
Management Clients
Management value reputation target client influence Sales
Management Brand
Building martes 31 de agosto de 2010
  15. 15. Internal Collaboration About what? to generate Value references answers • To manage internal conversations knowledge creation and distribution experiences opinion advise • to keep in contact with employees and partners for sharing and motivation Eficience Merit Engagement martes 31 de agosto de 2010
  16. 16. Client Collaboration About what? to build reputation • Tools to help sales keep in touch with their clients ( and them with theirs) • to manage all client interacctions and co- create , discuss, inform relevant content that will help them in their objectives...and will help you with their networks Continuity References martes 31 de agosto de 2010
  17. 17. About Collaborate with the market what? to extend your influence • no just advertising but Value Marketing, relevant , personal stakeholder content by Analist subscription Customer • Use your stakeholder Partners relations as trust networks, Go where ever Employee Client they are Value Trust Virality martes 31 de agosto de 2010
  18. 18. to atract the right client About what? self-qualified lead • the best fit for our proposal,one where you can help, add value, gain trust, reputation.. and repeat the cycle martes 31 de agosto de 2010 - Cost + faster 4
  19. 19. so relations with clients is not who? just Business to Business martes 31 de agosto de 2010
  20. 20. is about busines cooperation who? martes 31 de agosto de 2010
  21. 21. is about PEOPLE cooperation who? martes 31 de agosto de 2010
  22. 22. cooperation among your who? employees and clients martes 31 de agosto de 2010
  23. 23. and partners and stakeholders who? martes 31 de agosto de 2010
  24. 24. so Collaboration its about PEOPLE martes 31 de agosto de 2010
  25. 25. so what do PEOPLE need? Find and share information personal martes 31 de agosto de 2010
  26. 26. what PEOPLE use? Comunication tools accesible martes 31 de agosto de 2010
  27. 27. what they choose? trusted martes 31 de agosto de 2010
  28. 28. with whom do they collaborate? communities relations social martes 31 de agosto de 2010
  29. 29. and what works ? simple plattforms martes 31 de agosto de 2010
  30. 30. so what do you need to do? Part I: the way the wind blows see Part II: What are the customer needs see Part III : Recomended Service Providers Strategy martes 31 de agosto de 2010

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