Speaking Magic: Analog to Digital and Digital to Contextual
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The document discusses how voice technology is evolving from analog to digital and now to contextual interactions. It provides examples of how a glass fittings company and home remodeler can use voice to provide more personalized, engaging customer experiences by connecting customers to sales and engineering experts to answer questions and complete purchases. The path forward involves leveraging analytics to create user context and providing multiple ways for customers to initiate voice interactions with a business.
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Speaking Magic: Analog to Digital and Digital to Contextual
- 1. Analog to Digital Digital to Contextual
- 2. CAN YOU SPEAK MAGIC? IT ALL BEGINS WITH MEUCCI •People can finally speak at a distance 2
- 3. CAN YOU SPEAK MAGIC? ANALOG TO DIGITAL •Costs of communication go down •Easier to use your voice •Different devices 3
- 4. CAN YOU SPEAK MAGIC? DIGITAL TO CONTEXTUAL •Voice is the most natural communication method •Easier to interact with potential leads •Less intimidating to non-technical people •More engaging than a live chat 4
- 5. CAN YOU SPEAK MAGIC? EXAMPLE: GLASS FITTINGS/1 •Professional knows requirements •Searches site for possible parts with questions on each part •Call prioritized based on customer's pre-existing activities (prior purchases, coming from non-competitor address) 5
- 6. CAN YOU SPEAK MAGIC? EXAMPLE: GLASS FITTINGS/2 •Ready to finalize order? •Connects with sales rep to answer questions •Engineering expert added for specifics •Places order right away 6
- 7. CAN YOU SPEAK MAGIC? EXAMPLE: HOME REMODELING •Increase customer confidence by making every interaction omniscient •Never have to ask the customer •Chat to voice, voice recorded, transcribed and indexed •Adaptive to device capabilities 7
- 8. CAN YOU SPEAK MAGIC? A PATH FORWARD •Leveraging existing analytics to create context •Multiple paths to voice (WebRTC, click to call, call back) •Adding value to established markets 8
- 9. CAN YOU SPEAK MAGIC? THANK YOU! ANY QUESTIONS? 9 My name is: Luca Pradovera I am a Voice Application Developer at Mojo Lingo. Web: https://mojolingo.com Twitter: @lucaprado GitHub: polysics