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Pre-Conference Survey 
Initial Findings 
(survey still running)
Category Questions 
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7 
8 
France 
Spain 
UAE 
Greece 
Switzerland 
Bulgaria 
Slovakia 
China 
US 
Ita...
Category Questions 
Q4. 
Which 
Regions 
do 
your 
serve? 
0% 
5% 
10% 
15% 
20% 
25% 
30% 
35% 
40% 
45% 
EMEA 
Nordics 
...
Technology Questions 
Q5. 
What 
technologies 
are 
of 
most 
of 
interest? 
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5 
10 
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25 
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45 
Mobile ...
Technology Questions 
Q6. 
Which 
Industry 
VerMcals 
are 
you 
interested 
in? 
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5 
10 
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40 
45 
Cus...
Technology Questions 
Q7. 
Which 
Telecom 
APIs 
are 
you 
the 
most 
interested? 
0 
5 
10 
15 
20 
25 
30 
35 
NFC 
(Nea...
Q8. What Questions do you 
want to ask the Keynotes? 
Consolidated 
down 
from 
a 
much 
longer 
list 
with 
duplicaFon 
r...
Q9 What Questions do you want to 
ask the Closing Panel on the Future 
of Telecom Application Development 
• What is your ...
Questions 10-12 
• Q10 Who are the 3 people / organizations you most want to 
meet at TADS? 
– Top 3 categories: Developer...
Q13 What is your view of the 
work streams? 
Work 
Stream 
6. 
Reviewing 
how 
TADHack 
can 
create 
a 
service 
innovaFon...
Q14. TADS 2015 Ideas, to get 
around the crazy telco travel 
restrictions 
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5 
10 
15 
20 
25 
30 
Sessions 
recorded 
a...
Questions 15-16 
• Q15 What developer communities are you involved with? 
– A very good comment made by several respondent...
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TADSummit 2014 pre-conference survey results (interim drop)

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Survey run in week before TADSummit, gathering opinions from TADSummit address list (currently 1600). Presents a balanced view across the TAD ecosystem – 51 respondents (note survey is still running).

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TADSummit 2014 pre-conference survey results (interim drop)

  1. 1. Pre-Conference Survey Initial Findings (survey still running)
  2. 2. Category Questions 0 1 2 3 4 5 6 7 8 France Spain UAE Greece Switzerland Bulgaria Slovakia China US Italy Sweden Australia Canada South Africa Turkey Ireland UK Saudi Arabia Malaysia Developer Vendor Survey run in week before TADSummit, gathering opinions from TADSummit address list (currently 1600). Presents a balanced view across the TAD ecosystem – 51 respondents (note survey is sFll running). Sri Lanka # of responses Axis Title Q1. Which Country are you based? 0 5 10 15 20 Telco # of responses Axis Title Q2. What is your business?
  3. 3. Category Questions Q4. Which Regions do your serve? 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% EMEA Nordics Turkey Middle East Canada Slovakia UK US Global % of respondents Q3. What is the size of your business? 0 2 4 6 8 10 12 14 16 Really Really Large (25k+) Really Large (2500 to <25k) Large (250 to <2500) Medium (50 to <250) Small (10 to <50) Start-­‐up (<10) # of respondents Nice mix of company sizes given the inclusion of developers, with generally a global focus. But we have some regional focus and country focus so again a good balanced mix.
  4. 4. Technology Questions Q5. What technologies are of most of interest? 0 5 10 15 20 25 30 35 40 45 Mobile SDKs IoT M2M Cloud CommunicaFons WebRTC Telecom FOSS (Free and Open Source Sobware), e.g. Clearwater, IMS API Management Telecom APIs USSD pla`orms SMS pla`orms Mobicents Telecom app servers / pla`orms VOTES This is a common trend I’ve seen in several of surveys, a broadening interest across a range of telecom technologies. APIs remain top, but app servers and WebRTC are rising.
  5. 5. Technology Questions Q6. Which Industry VerMcals are you interested in? 0 5 10 15 20 25 30 35 40 45 Customer Care Legal Retail Emergency services TelecommunicaFons Real Estate Media / Entertainment Manufacturing Insurance HealthCare Government Finance / Banking Energy Oil / Gas EducaFon Consumer AutomoFve Votes Naturally a focus on the telecoms verFcal, but Finance, Healthcare and Consumer have a strong showing (Customer Care, Legal, Retail and Emergency Services were broken out by several respondents in the ‘Other’ category so are included)
  6. 6. Technology Questions Q7. Which Telecom APIs are you the most interested? 0 5 10 15 20 25 30 35 NFC (Near Field CommunicaFons) Storage (Cloud) SubscripFon IdenFty M2M IPTV Device type / capabiliFes Address Book Customer Profile Billing Chat LocaFon Payment Video Conferencing Audio Conferencing RCS (Rich CommunicaFons Service) WebRTC Video Calls Audio Calls USSD MMS SMS Votes This is a common trend I’ve seen in several of surveys, a broadening interest across a range of telecom APIs – the challenge being able to use them across a country / region. Normally SMS is top, but I think TADS has a slight bias to a broader use of Telecom APIs
  7. 7. Q8. What Questions do you want to ask the Keynotes? Consolidated down from a much longer list with duplicaFon removed. Its an impressive and interesFng list of quesFons that shows the power of an ecosystem. Khairil, Axiata What is the one most important thing telcos must do in 2015 to be successful in service innovaFon? Why have Telco CxOs responded so slowly to OTT compeFFon? How do you see the Telecom API ecosystem evolving? Why is service innovaFon for telcos so hard? Should telcos become ISPs and leave service innovaFon to others? Amos, Dialog Axiata Why has Dialog suceeded where developed market telcos have struggled? What is the one thing you would do differently in Ideamart? Is your experience addressable to developed markets? How do you see the Telecom API ecosystem evolving? Can telcos innovate, or should they leave that to other companies? But can telcos work with other companies? Roy, Fring What is the hardest part of being an OTT service provider? Can telcos innovate in communicaFons now the client is lost? By 2020 can telcos sFll make money on voice and messaging? How do you see the Telecom API ecosystem evolving Duygu, Turkcell What are the opportuniFes for developers outside turkey to develop apps for Turkcell using Turkcell's APIs. How do you see the Telecom API ecosystem evolving Which API generates the most revenue, and what are its customers / use cases? James, Truphone Which new services are you most interested in? Do you think of Truphone as a Telco or an OTT service provider? How do you see the Telecom API ecosystem evolving By 2020 can you sFll make money on voice and messaging? What is the one most important thing telcos must do in 2015 to be successful in service innovaFon?
  8. 8. Q9 What Questions do you want to ask the Closing Panel on the Future of Telecom Application Development • What is your view about telco app market in 2020 - will it exist? Will it just be part of Apple and Google's stores? • We've struggled working with telcos, can they really change or should we focus on our direct channel? • APIs beyond voice, billing and messaging, e.g. profile, require us to work with telcos, but we need national/global APIs, can new Telco APIs succeed? • Can telcos really work with developer partners? Currently its just words not deeds, its not a good situation. • Aggregators deliver the Telecom APIs we need, are telcos relevant beyond providing wholesale services to aggregators? • Is AT&T and Orange's 'go it alone' approach to APIs sustainable? • Will WebRTC replace Telecom APIs? • Is building to RCS APIs worth the investment? There are no country-wide APIs, is it alive or dead? • Why is WebRTC so complex compared to everything else in HTML5? Why are there so many confusing tools for WebRTC? • Is USSD viable in developed markets? Iphone support of USSD is 'patchy.' • What will be the popular TAD use cases in 2015 and beyond? Consolidated down from a much longer list with duplicaFon removed. Its an impressive and interesFng list of quesFons that shows the power of an ecosystem.
  9. 9. Questions 10-12 • Q10 Who are the 3 people / organizations you most want to meet at TADS? – Top 3 categories: Developers, Carriers, Technology Vendors. Obvious but is shows the focus is across the ecosystem. – On named individuals almost everyone one of the presenters got a vote, but Khairil from Axiata came top by a whisker • Q11 What are the 3 things you want out of TADS – Networking was the dominate requirement – The next 3 were all around the same importance: Leads, Discover new services, and Find partners • Q12 Overall Agenda Comments – Focus on case studies is the dominant requirement, and keep vendor marketing to a minimum. QuesFons 10-­‐12 confirmed the need to keep TADS focused on building the ecosystem, with a pracFce focus through case studies, with networking being a criFcal requirement
  10. 10. Q13 What is your view of the work streams? Work Stream 6. Reviewing how TADHack can create a service innovaFon pipeline. Work Stream 5. Processes for successful new service commercializaFon. Work Stream 4. InnovaFon in legacy consumer services. Work Stream 3. Telecom ApplicaFon Developer Showcase. Work Stream 2. How do Telco and Vendor Ecosystems work together? Work stream appear a big hit, and give a break from the back to back case studies to frankly share insights and experiences. Let’s hope we deliver on that interest J 0 5 10 15 20 25 30 Work Stream 1. Go-­‐to-­‐market recommendaFons for Enterprise Services. Very interested Interested Not interested
  11. 11. Q14. TADS 2015 Ideas, to get around the crazy telco travel restrictions 0 5 10 15 20 25 30 Sessions recorded and available off-­‐line Live Streaming of sessions with online Q&A Online speed networking using web conferencing Hybrid in-­‐person / on-­‐line event Online event In-­‐person event very interested interested not interested Clearly gemng the content online is criFcal. Next is a hybrid event, closely followed by using web conferencing for speed network. This endorses the ideas for TADS 2015.
  12. 12. Questions 15-16 • Q15 What developer communities are you involved with? – A very good comment made by several respondents is most communities are about info distribution, so developers are members of many online communities – It was a long list covering Github, Apple, Android, TADS and even some telco communities with Dialog coming top given its focus in TADSummit. • Q 16 How do you find business? – This backs up the important of networking in Q11. And the importance of getting the content online to support people’s online marketing campaigns. Direct B2B Sales Online MarkeFng (Linkedin, search, content, etc.) Endorses the importance of gemng the TADSummit content online and supporFng networking throughout the event. 0 5 10 15 20 25 30 35 40 Networking (especially through events like TADS)

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