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© 2015 Truphone Limited. All Rights Reserved.26 June 2015 1
Truphone
© 2015 Truphone Limited. All Rights Reserved.26 June 2015
IP meets GSM also No Coverage at home
If you Travel Internationally
© 2015 Truphone Limited. All Rights Reserved.26 June 2015
© 2015 Truphone Limited. All Rights Reserved.26 June 2015
Customers from the 8 Truphone countries can travel to 66 countri...
© 2015 Truphone Limited. All Rights Reserved.26 June 2015
Truphone Multi-Number service with SmartCLI
6
© 2015 Truphone Limited. All Rights Reserved.26 June 2015 7
Increase productivity while reducing costs
Value element Impac...
© 2015 Truphone Limited. All Rights Reserved.26 June 2015 8
Truphone customers
So what have we had to do to get there
What does it feel like to be a GSM
Network?
9
© 2015 Truphone Limited. All Rights Reserved.26 June 2015
We are an MVNO needed a piece of MNO
10
We have a small RAN in
B...
© 2015 Truphone Limited. All Rights Reserved.26 June 2015 11
14 cells the size of a small European country
© 2015 Truphone Limited. All Rights Reserved.26 June 2015
Going International we wanted Local Grade
everywhere in the worl...
© 2015 Truphone Limited. All Rights Reserved.26 June 2015 13
Truphone Network – Software Cellular Network
• Six Points of ...
© 2015 Truphone Limited. All Rights Reserved.26 June 2015 14
Truphone has hundreds of interconnects established
And build ...
© 2015 Truphone Limited. All Rights Reserved.26 June 2015
– International routing (In 220 countries)
– Least Cost Routing ...
© 2015 OSCF. All Rights Reserved.26 June 2015
The Problem with TadHacking
(and maybe a solution)
16
© 2015 OSCF. All Rights Reserved.26 June 2015
Problem: The Barrier to Innovation is High.
• Only very heavy MVNOs and MNOs...
© 2015 OSCF. All Rights Reserved.26 June 2015
Truphone also has a problem
• We need to fill our network
– This is the impe...
© 2015 OSCF. All Rights Reserved.26 June 2015
Mission: Lowering the barrier to innovation
from this -> to this.
This was o...
© 2015 OSCF. All Rights Reserved.26 June 2015
© 2015 OSCF. All Rights Reserved.26 June 2015
Solution, Open Operator Specification
Solution, mobile Telecoms as a Service...
© 2015 OSCF. All Rights Reserved.26 June 2015
Architectural Component
IP-IMS
(SIP/Diameter)
Media
SS7
HSS
HLR
AuC
WEB
APIs...
© 2015 OSCF. All Rights Reserved.26 June 2015
Think of it like CreateSpace
Standardized way to self Publish a Book Standar...
© 2015 OSCF. All Rights Reserved.26 June 2015
Update on Status
• Working with cloud partners.
Amazon and IBM
• Scalable op...
© 2015 OSCF. All Rights Reserved.26 June 2015 25
OSCF API
© 2015 OSCF. All Rights Reserved.26 June 2015
Get and
Ship
Signaling
access
Rate and Run Fork and
Copy
Or loop out
Give me...
© 2015 OSCF. All Rights Reserved.26 June 2015
Since I am on a roll and I just came from the consciousness conference let
m...
Thank you &
Two plugs
Book Plug 
Questions?
Your all invited to
Farm Hack
this Summer
James Tagg
Chief Technology Officer...
Upcoming SlideShare
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TADHack Lisbon Keynote from James Tagg, CTO and founder, Truphone

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James Tagg, CTO and founder, Truphone keynote given at TADHack Lisbon 13th June 2015

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TADHack Lisbon Keynote from James Tagg, CTO and founder, Truphone

  1. 1. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 1 Truphone
  2. 2. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 IP meets GSM also No Coverage at home
  3. 3. If you Travel Internationally
  4. 4. © 2015 Truphone Limited. All Rights Reserved.26 June 2015
  5. 5. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 Customers from the 8 Truphone countries can travel to 66 countries and have all calls, SMS and data, both local and international, in plan. 5 Flat Tariff, Work like you do at home, in 66 countries. Truphone World – 66 countries in Bundle Los Angeles London New York Hong Kong Amsterdam Truphone Zone 8 countries Truphone World 66 countries Truphone coverage Truphone global network hubs Sydney
  6. 6. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 Truphone Multi-Number service with SmartCLI 6
  7. 7. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 7 Increase productivity while reducing costs Value element Impact of joining Truphone* Comment Voice x2 200% 100% Data x2 200% 100% Bill -33% 67% 100%  Minutes of Voice usage doubled  Data Usage increased by 100%  Average customer bill decreased by 33% Before Truphone With Truphone * Results based on analysis of 2500 customer SIM cards before and after joining Truphone
  8. 8. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 8 Truphone customers
  9. 9. So what have we had to do to get there What does it feel like to be a GSM Network? 9
  10. 10. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 We are an MVNO needed a piece of MNO 10 We have a small RAN in Bozeman, Montana, USA TN MN(13.0°E) 0123 012345 mi km Scale1:125,000 Site4 Belgrade Site3 GTP Site2 IdahoTower Site1 GNET
  11. 11. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 11 14 cells the size of a small European country
  12. 12. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 Going International we wanted Local Grade everywhere in the world… Not to be Roaming. 12 Los Angeles New York London Amsterdam Hong Kong Sydney CALLORIGINS & DESTINATIONS for a US Based Operator London to Berlin Amsterdam to Hong Kong Sydney to Melbourne Melbourne
  13. 13. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 13 Truphone Network – Software Cellular Network • Six Points of Presence - global network architecture • Stay connected in more than 200 countries around the world • Fast connections, high quality audio, fast data speeds Los Angeles New York London Hong Kong Sydney Melbourne Amsterdam
  14. 14. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 14 Truphone has hundreds of interconnects established And build a Widely Connected Mobile Network This is no more than a regular Mobile Carrier BUT it is all aggregated into a single all IP Network and platform for 3G and 4G (2G for that matter). A 1000 SMS fills for number ranges in our 8 Countries Hundreds of Roaming Interconnects A Hundreds or more of Bilateral Interconnects Direct Interconnects across eight countries - the Truphone Zone - UK, US, Australia, Netherlands, Hong Kong, Germany, Spain, Poland. Country A Country B Country C Country D Country E Truphone integrated multi-country model Traditional multi-country MNO replicates network and operations in all countries Truphone’s integrated multi-country solution unifies network and operations Country B Country C Country D Country E Country ACountry A Country B Country C Country D Country E
  15. 15. © 2015 Truphone Limited. All Rights Reserved.26 June 2015 – International routing (In 220 countries) – Least Cost Routing (In 150 of those countries) – Rating – Billing – Mediation (For over 140 providers) – Credit Checking (8 Countries consumer/business) – Payment (Credit, Debit, BACS… – Collections – Taxation (In 7 countries plus 50 States ) – Mobile number portability (In 8 countries) – Know Your Customer – Emergency calling – Lawful interception …etc 15 And there is lots of it… (which detracts from innovation) And it includes all the Annoying Business Stuff
  16. 16. © 2015 OSCF. All Rights Reserved.26 June 2015 The Problem with TadHacking (and maybe a solution) 16
  17. 17. © 2015 OSCF. All Rights Reserved.26 June 2015 Problem: The Barrier to Innovation is High. • Only very heavy MVNOs and MNOs have the deep network access. • Building an MVNO is tough. It requires a high degree of skill in a broad range of disciplines. • Even if all your want to do is change the world you need to manage large data centers with a wide range of complex custom hardware and software. • Large teams of specialist are required to cope with the many complex components that form the price of entry. • There is no way to get access to the core Telco components (numbering, interconnect, SIMs, SMS, MMS, location, portability, KYC, SS7 ) without huge capital investment and 4 years of Time and sometimes GSM-A membership. • Developers with innovative value added services that need to run ‘in carrier’ can not get sufficient access to do so.
  18. 18. © 2015 OSCF. All Rights Reserved.26 June 2015 Truphone also has a problem • We need to fill our network – This is the imperative of any operator – Capital intensive but fill it you make a Lot of money. $2T • We have has a lot of success with using IP technology to innovate. We used it to record mobile calls and now have 6/10 of the top money center banks using our network. • But we need more innovative uses – many more – to fill our network. • So our solution is to offer Tadhackers a solution. (sorry for the Noun) • A low barrier to entry, highly scalable interface to the Truphone network. Something like what Adwords did for Google. 18 t $
  19. 19. © 2015 OSCF. All Rights Reserved.26 June 2015 Mission: Lowering the barrier to innovation from this -> to this. This was once facebook, twitter, snapchat and is TODAY Orange, Google, Telephonica.
  20. 20. © 2015 OSCF. All Rights Reserved.26 June 2015
  21. 21. © 2015 OSCF. All Rights Reserved.26 June 2015 Solution, Open Operator Specification Solution, mobile Telecoms as a Service platform (mTaaS) Provides : 1. Virtualization of all telecoms components into a standardized ‘cloud’ configuration (one server type for all functions; HSS, CSCF, Webservers, Billing engines, messaging interfaces and so on). 2. Availability of these services on a variable cost model hosting centers. (No up front integration fees.) Run this with NO PROGRAMMING. 3. Developer APIs to abstract the complexity and allow non specialist developers to provide mobile telco service without high startup costs.
  22. 22. © 2015 OSCF. All Rights Reserved.26 June 2015 Architectural Component IP-IMS (SIP/Diameter) Media SS7 HSS HLR AuC WEB APIs IP-Public Tapp/Service HSS HLR AuC IN SMS MMS USSD MGW Binding Feature IMS core WebRTC Apps SMS MMS USSD MGW
  23. 23. © 2015 OSCF. All Rights Reserved.26 June 2015 Think of it like CreateSpace Standardized way to self Publish a Book Standardized way to bring up an MVNO.
  24. 24. © 2015 OSCF. All Rights Reserved.26 June 2015 Update on Status • Working with cloud partners. Amazon and IBM • Scalable opensource platform. Ubuntu and Juju Bootstack GitHub Aim: ‘spin up a Vodafone in 4 hours!’ • Demonstrated at TADHack, Istanbul & extension @MWC • Announcing API spec today.
  25. 25. © 2015 OSCF. All Rights Reserved.26 June 2015 25 OSCF API
  26. 26. © 2015 OSCF. All Rights Reserved.26 June 2015 Get and Ship Signaling access Rate and Run Fork and Copy Or loop out Give me access to the Cool Stuff Get SIM Provision SIM Send SIM to Give me the call progress point so I can converge Translate numbers locate etc.. But If I fail (to do the signaling) do it for me and bill me regardless If I ask split the media / data and let me transform it. Let me build new things with primitives. IMS, WebRTC, Matrix, Apps, cognitive maps 26 SIM Multi-IMSI fast switching, (66 countries in local Bundle, 160 in World Bundle) LTE available and Growing. Access to the Truphone Network An API and Primitives An open source Network Framework The open source Network Framework as a PaaS G What are the Components
  27. 27. © 2015 OSCF. All Rights Reserved.26 June 2015 Since I am on a roll and I just came from the consciousness conference let me link in the strands from my last two TADHack Keynotes. Human cognitive engine – Human cognition primitives • Face to name, name to face. • Micro Location, ‘who is sitting where?, where is my?, Don’t forget… • Tag as you go, who I met, what I learnt • Social Graph aggregation, ‘Is this the Droid/person your looking for?’ • Identity mapping [Matrix], ‘How do I reach’, ‘Who is who?’ • Intentionality mapping, ‘How would I best achieve the following/ solve the following problem?’ • Help me get from A to B. Not as a tool, map etc but as a friend. All this is going to transition from tool to AI assistant over the next 5 years. And the phones we carry and the networks they run on are going to move from Tools to friend/trusted advisor, with all the moral dilemmas that wil l bring. 27 Research Primitives (APIs) Research Program (The Future)
  28. 28. Thank you & Two plugs Book Plug  Questions? Your all invited to Farm Hack this Summer James Tagg Chief Technology Officer, Truphone

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