Problem: What happens once a consumer clicks on a served ad has essentially remained
the same for the past 20 years. Despite considerable industry resources expended on
profiling, targeting, and analytics, few practical innovations have impactfully advanced the
consumer’s post-click actionable ad-experience. Consumers increasingly expect inquiry
convenience and personalized presentations, not click throughs to advertiser’s sites, canned
videos, contact and feedback forms, bots, being put on hold, or waiting for a call or text back.
Solution: “LivingAds” connects advertisers with consumers in real-time, right from the instance
of the ad itself. We embed Real-Time Communications (RTC) capabilities directly within served
ads, including IM, audio, and (1 or 2 way) camming; with an invitation-to-click prompt showing
that advertiser’s “Live” engagement option. Even after being served static, ads can be switched
on-the-fly to become communication enabled LivingAds. This first of its kind RTC Advertising
leverages ad-reach to facilitate in-the-moment Live Ad-engagement; shortcutting the consumer’s
journey directly to the advertiser and personalizing the sales experience. Live Ad-engagements
can be 1:1 or 1:many; with direct exchanges, screen share, storefronts and other unique privileges.
LivingAds®
Real-Time Communications
Advertising
MyRobot, llc
2284 Vineyard Rd.
Novato, CA 94947
Contact:
- David Uhalley
uhalleyd@gmail.com
415.328.7852
- Brian Boyajian, J.D.
mrbrianhb@gmail.com
949.244.5179
Competitive Advantages:
First-to-Market
Platform Independent
Anonymity for consumers
End-to-end Encryption
Cross-Browser compatibility
Add-on features capable
All Sectors / Demographics
Multi Revenue Schemes
Branded or Private Label
Mobile or Desktop
Intellectual Property:
Patents Pending:
- RTC Ad Switchboard
Registered Trademarks:
- LivingAds®
- ClickToChat®
- ClickToCam®
Domains:
- upon request
Key Executives:
David Uhalley, Co-Founder
Brian Boyajian, Co-Founder
Advisory Board:
Dr. Alexandre Gouaillard
Daniel Ozick
Opportunity For:
Strategic Partner(s)
Experienced C-level Exec(s)
Equity Investor(s)
Market: US online advertising is a $108b annual spend, estimated to be $237b by 2024,
with Marketing Technologies an additional $35b. Although limited technologically,
“ClickToCall” is a dated mobile web-to-phone carrier calling feature most exploiting the huge
live Ad-engagement opportunity. Marchex estimated that advertisers spent $13b in 2019 with
ClickToCall for paid search alone. Leading companies see demand for direct ad-engagement
growing significantly, and are now introducing extensions allowing consumers to phone-text to
mobile ads. Unfortunately this will also result in phone # privacy loss and unsolicited bot contact.
Competitive Landscape: RTC is advancing rapidly, but not so within the ad-ecosystem. Zoom
leads the world in modern enterprise video communications, with Slack also a popular option for
businesses. Twilio creates RTC apps. Twitch’s Houseparty is a social network. YouNow and
WeChat are cam/chat solutions, and Facebook Live offers its members videocasting. All those
initiatives do involve RTC, but not for live Ad-engagements. Facebook permits ad-texting inside
their Messenger app, AdWords offers SMS “Click-To-Message” mobile ad-texting, Apple’s
“Business Chat” is ad-texting from Search, and Google is now testing "Conversational Ads"- bot
response messaging inside display ads. However, each of those platforms only offers texting,
gives no indication if the advertiser is actually available, or even that the response received isn’t
from a bot. In sharp contrast, LivingAds are platform independent, only invite engagement when
the advertiser’s status is “Live”, and offers anonymous real-time live text, audio and cam options.
Traction to Date: LivingAds demos are prototypes available for Live online presentation. The
Company filed for a utility patent entitled, “Systems and Methods of Delivering Advertising Over
Networks”, which included a broad range of RTC-specific methods and unique menu of RTC ad
features. A continuation-in-part (CIP) patent application was also filed to include additional
enhancements of the LivingAds system architecture. Patent pursuit aside, competition for
customers and commerce is increasingly conducted over network connected devices, and we
believe it’s only a matter of time before full-feature Live Ad-engagement becomes commonplace.
Management Team: Founders, David Uhalley and Brian Boyajian are both experienced
entrepreneurs. The Advisory Board includes Dr. Alexandre Gouaillard, world leading RTC expert
and W3C Real-Time Standards Committee member; and Daniel Ozick, former Sr. Software
Engineer and Architect at iRobot.
Business Model: LivingAds can piggyback onto existing ad campaigns, with a dashboard to
embed and activate its RTC Ad tools. Whether in strategic partnership with Ad Networks, Lead
Generators, CRMs, Contact Centers, Search, Directory, Classifieds or Marketplace publishers;
revenue streams can be modeled. The system’s flexibility could provide for custom monetization
schemes based on feature selections, use-frequency, engagement time, or transactions. First to
Market in partnership with established industry players is an obvious go-to-market choice, while
outright licensing of our static-to-live “Switchboard” IP is an alternative option.