Social media trends and challenges mace 11 oct 2010

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Presentation at the MACE 2010 conference, 11 October, Emperors Palace.

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Social media trends and challenges mace 11 oct 2010

  1. 1. Social Media Trends & Challenges 11 October 2010 japie swanepoel
  2. 2. the stats...
  3. 3. the stats...
  4. 4. the stats...
  5. 5. the stats...
  6. 6. the stats...
  7. 7. the stats...
  8. 8. some trends
  9. 9. so what?
  10. 10. listen to me!
  11. 11. About your reputation...( and the institution’s)
  12. 12. About your reputation...( and the institution’s)
  13. 13. About your reputation...( and the institution’s)
  14. 14. About your reputation...( and the institution’s)
  15. 15. About your reputation...( and the institution’s)
  16. 16. Now start managing the external factors
  17. 17. Now start managing the external factors • find your detractors and “fans”
  18. 18. Now start managing the external factors • find your detractors and “fans” • learn about them
  19. 19. Now start managing the external factors • find your detractors and “fans” • learn about them • engage with them
  20. 20. Now start managing the external factors • find your detractors and “fans” • learn about them • engage with them • TAKE CHARGE OF YOUR ONLINE REPUTATION
  21. 21. Social Media Policy
  22. 22. Social Media Policy
  23. 23. Mobisites
  24. 24. Widgets
  25. 25. My challenge to you:
  26. 26. My challenge to you: • do a proper ORM audit
  27. 27. My challenge to you: • do a proper ORM audit • review your SM strategy and expected outcomes
  28. 28. My challenge to you: • do a proper ORM audit • review your SM strategy and expected outcomes • put a SM policy in place
  29. 29. My challenge to you: • do a proper ORM audit • review your SM strategy and expected outcomes • put a SM policy in place • utilise mobi, widgets, podcasting

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