Japie ict i_hub 12 may 2011

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Feedback from Ad-Tech 2011 in San Francisco relating to tablets, social gaming and group buying.

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Japie ict i_hub 12 may 2011

  1. 1. Feedback & Trends: @japies
  2. 6. Group buying’s 4 pillars: <ul><li>commerce </li></ul><ul><li>local </li></ul><ul><li>social </li></ul><ul><li>mobile </li></ul>
  3. 8. How can can you ride the wave? <ul><li>Start your own social buying business </li></ul><ul><li>Get your products / services onto a social buying web site </li></ul><ul><li>Add a social buying plug-in onto your own web site </li></ul>
  4. 10. Social gaming
  5. 11. What is Social Gaming?
  6. 14. How can can you play along? <ul><li>Install a game app on you web site </li></ul><ul><li>Identify branding opportunities within local games or intl. games in your target market </li></ul><ul><li>Develop your own games </li></ul><ul><li>If all else fails: just start playing </li></ul>
  7. 15. <ul><li>The tablet revolution is here! </li></ul>
  8. 17. How can can you be tablet ready? <ul><li>get in the game </li></ul><ul><li>Iterate and re-imagine constantly </li></ul><ul><li>Lock down processes—technology, content, workflow quickly so that you’re not doing a series of one-offs </li></ul><ul><li>Fit content to the device experience </li></ul><ul><li>Be rigorously platform-agnostic </li></ul><ul><li>Manage expectations </li></ul><ul><li>Make your web presence HTML 5 compliant </li></ul>
  9. 18. @japies emarketingblog.co.za

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