Interactive Concepts NSE Social Media Report 2014

765 views

Published on

Analyses of the social media status of companies listed on the Nairobi Securities Exchange

Published in: Social Media
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
765
On SlideShare
0
From Embeds
0
Number of Embeds
52
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Interactive Concepts NSE Social Media Report 2014

  1. 1. + Social Media Report: 2014 Japie Swanepoel: @japies #NSESocial
  2. 2. + What we analyzed:
  3. 3. + The overall numbers: 70 60 50 40 30 20 10 0 % Column1 Column2
  4. 4. Compared to 2103: 3% 3% 1% 1% 30% +
  5. 5. + Facebook leaders
  6. 6. + Facebook leaders
  7. 7. + Facebook leaders
  8. 8. +
  9. 9. + Facebook comments  Safaricom: CRM advertising &  Equity: member tips, SM tips, VPP, student accounts  Barclays: golf the focus for last 2 weeks  KQ: HK 7’s, mobile app, promotions
  10. 10. + Twitter leaders
  11. 11. + Twitter leaders
  12. 12. + Twitter comments  Customer support  Product promotions  PR  Corporate news / press office  Retweets  Lots of outdated tweets  Accounts with no personalized profile
  13. 13. + LinkedIn leaders
  14. 14. + LinkedIn leaders
  15. 15. + LinkedIn leaders
  16. 16. + LinkedIn comments  Badly optimised pages  Very few with company logos  Most have no updates  Others have very few / outdated updates  Banks: using it very much for careers.  New blogging platform not being utilized
  17. 17. + Google+ leaders
  18. 18. + Google+ leaders
  19. 19. + Others on Google+
  20. 20. + Google+ comments  Badly pages optimized  Very few with company logos  Banks seem to be absent  Outdated posts or no
  21. 21. + YouTube leaders
  22. 22. + YouTube leaders
  23. 23. + Others on YouTube
  24. 24. + YouTube comments  Video is very powerful  Companies underestimate the value  Lots of videos not in channels  Some channels very outdated  YouTube not linked from corporate web sites
  25. 25. + Blog comments  Very few companies embracing blogs  Could be to lack of understanding, resources or content plan.  Blogging very prevalent in KE.  Shows disconnect between brands and consumers.
  26. 26. + Conclusions  SM uptake has increased.  Still lots of scope both for those already there and those that still need to embrace it.  Strategy seems to be seriously lacking from many platforms.  Platform specific strategies required.  Content plans lacking
  27. 27. + www.interactiveconcepts.co.ke japie@interactiveconcepts.co.ke @japies

×