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Creating Customer Evangelists <ul><li>How Loyal Customers Become a Volunteer Sales Force </li></ul><ul><li>By Ben McConnel...
What we’ll cover <ul><li>How do people get information about… </li></ul><ul><li>Do we have customer evangelists?... the 7 ...
How do people get info about… SOURCE: Roper Reports
Do we currently have any customers evangelists?  (7 clues) <ul><li>Passionately recommend us to friends, neighbors, collea...
Do we currently have any customers evangelists?  (7 clues continued) <ul><li>Forgive occasional sub par seasons or dips in...
Your turn: What companies do you  evangelize for?
Your turn: Who are our Evangelists? ?????????????????????????
Six Tenets of Customer Evangelism <ul><li>Customer plus-delta  </li></ul><ul><li>Napsterize knowledge </li></ul><ul><li>Bu...
Six Tenets of Customer Evangelism  (continued) <ul><li>Create community </li></ul><ul><li>Make bite-size chunks </li></ul>...
To Re-Cap <ul><li>The importance of Word of Mouth advertising </li></ul><ul><li>7 clues to customer evangelism </li></ul><...
<ul><li>Open Discussion </li></ul><ul><li>What are we are currently doing right?  </li></ul><ul><li>What we can improve? <...
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Creating Customer Evangelists

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Short presentation given internally at Schipul to discuss the book "Creating Customer Evangelists" by Ben McConnell and Jackie Huba.

Published in: Business, Education
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Creating Customer Evangelists

  1. 1. Creating Customer Evangelists <ul><li>How Loyal Customers Become a Volunteer Sales Force </li></ul><ul><li>By Ben McConnell and Jackie Huba </li></ul>Javier Avell á n Schipul - The Web Marketing Company www.schipul.com Jackie Huba and Ben Martin at the ASAE Conference 2007 Flickr Photo by Schipulites
  2. 2. What we’ll cover <ul><li>How do people get information about… </li></ul><ul><li>Do we have customer evangelists?... the 7 clues </li></ul><ul><li>Six Tenets of Customer Evangelism </li></ul><ul><li>Discuss what we are doing right and what we can improve </li></ul>
  3. 3. How do people get info about… SOURCE: Roper Reports
  4. 4. Do we currently have any customers evangelists? (7 clues) <ul><li>Passionately recommend us to friends, neighbors, colleagues? </li></ul><ul><li>Believe in our company and us? </li></ul><ul><li>Purchase our services as gifts? </li></ul><ul><li>Provide unsolicited praise or suggestions for improvements? </li></ul>Do our customers…
  5. 5. Do we currently have any customers evangelists? (7 clues continued) <ul><li>Forgive occasional sub par seasons or dips in customer service? </li></ul><ul><li>Refer clients without expecting a reward? </li></ul><ul><li>Feel part of something bigger than themselves? </li></ul>Do our customers…
  6. 6. Your turn: What companies do you evangelize for?
  7. 7. Your turn: Who are our Evangelists? ?????????????????????????
  8. 8. Six Tenets of Customer Evangelism <ul><li>Customer plus-delta </li></ul><ul><li>Napsterize knowledge </li></ul><ul><li>Build the buzz </li></ul>
  9. 9. Six Tenets of Customer Evangelism (continued) <ul><li>Create community </li></ul><ul><li>Make bite-size chunks </li></ul><ul><li>Create a cause </li></ul>
  10. 10. To Re-Cap <ul><li>The importance of Word of Mouth advertising </li></ul><ul><li>7 clues to customer evangelism </li></ul><ul><li>6 Tenets </li></ul>
  11. 11. <ul><li>Open Discussion </li></ul><ul><li>What are we are currently doing right? </li></ul><ul><li>What we can improve? </li></ul>Javier Avell á n Schipul - The Web Marketing Company www.schipul.com

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