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There are 7 potential customer types you could have. But you should have only the best, the Platinum Customer. They give you money and a lot more. If you aren't satisfied with your current customers, learn how make better choices by setting up a Platinum Profile™ identification system. This is more than just "target" or "niche" marketing. The right profiling system will give you a way to improve your sales process and avoid those radioactive waste prospect/customers who are out there. It will also give you a metric to judge how well your message is working: if it attracts the right prospects great; if not fix it asap. That makes this a money and mind saver.