Maastricht Week of Entrepreneurship

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Maastricht Week of Entrepreneurship

  1. 1. Open Innovation Jan Spruijt email: jan@janspruijt.nl twitter: @janspruijt
  2. 2. Open Innovation Jan Spruijt email: jan@janspruijt.nl twitter: @janspruijt
  3. 3. Who am I? Avans University of Applied Sciences http://www.avans.nl OpenInnovation.eu http://www.openinnovation.eu http://www.openinnovatie.nl Innovation Management Gamehttp://www.innovationmagementgame.com
  4. 4. Topics like “Open Innovation”, “Social Media” and “Flexible working” arecommon understanding. However, are they trends, or just hypes?
  5. 5. Future Research“However good our future research may be, weshall never be able to escape from the ultimate dilemma that all our knowledge is about the past, and all our decisions are about the future” (Ian Wilson, AAAS)
  6. 6. “There are two things children should get from their parents: roots and wings.” Johann Wolfgang van Goethe (1749-1832) “We are all in the gutter, but some of us are looking at the stars.” Oscar Wilde (1854-1900) “You cant connect the dots looking forward; you can onlyconnect them looking backwards. So you have to trust that the dots will somehow connect in your future.” Steve Jobs (1955 – 2011)
  7. 7. The PastInnovation Models
  8. 8. First Generation: Technology Push“The more R&D, the more newproducts out.”
  9. 9. Second & Third Generation: Market Pull & Marketing“The start of advertisements”
  10. 10. Fourth Generation:Integrated Processes“Let’s make thingsbetter”
  11. 11. Fifth Generation: networking“Seats to meet”, “knowledge sharing”
  12. 12. The Present Open Innovation
  13. 13. Open Innovation“combining internal and external ideas as well as internal and external paths to market to advance the development of new technologies.” (Henry Chesbrough)
  14. 14. Examples of Open Innovation Open Innovation e-Participation Co-design Open SourceInbound Outbound Marketing Operations Servicelogistics logistics & Sales Crowdsourcing & Wisdom of the Crowds CrowdsharingCrowdfunding Experience Co-Creation
  15. 15. The Future Trends
  16. 16. Trendwatching=Feeling SeeingHearing the things that aren’t Expressed Visible Said Tony Bosma (Trendwatcher)
  17. 17. Trends ininnovation management
  18. 18. What if…• Innovation becomes a commodity by 2030?Anno 2030 we won’t talk about innovation that much anymore,because what is currently a challenge for approximately 90% of the organisations (the other 10% are not even thinking about innovation), will be standardized in 2030 (source: my best guess estimate) Then if you don’t innovate you simply won’t exist
  19. 19. Positioning in 2012Competing on price First Movers Competing on innovation
  20. 20. Positioning in 2012 EarlyCompeting on price Majority Early Adopters First Movers Competing on innovation
  21. 21. Positioning in 2012 Late Majority EarlyCompeting on price Majority Laggards Early Adopters First Movers Competing on innovation
  22. 22. Positioning in 2012 Late Majority EarlyCompeting on price Majority Laggards Early Adopters Strange people First Movers Competing on innovation
  23. 23. Positioning in 2012 Late Majority EarlyCompeting on price Majority Laggards Early Adopters Strange people Strange people First Movers Competing on innovation So: what do we compete on when this scenario occurs?
  24. 24. Open Innovation Jan Spruijt Avans Hogeschool / Open Innovatie email: jp.spruijt@avans.nl twitter: @janspruijt

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