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Experiment Design - strategy and markets determine what you should test

Slides from our talk at Leanconf 2016 in Manchester. Get in touch if you have any questions regarding our talk or this topic. The Experiment Design guide can be found here:

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Experiment Design - strategy and markets determine what you should test

  1. 1. Yo doc! Let’s talk Experiment Design.
  2. 2. Firmhouse Skill Nation We take innovators & entrepreneurs from idea to first revenue.
  3. 3. 2. Strategy 1. Market types 3. Experiments
  4. 4. Strategy eats Lean Startup for breakfast.
  5. 5. Well, not that ‘Lean’ English breakfast.
  6. 6. Stop
 ignoring markets & competition.
  7. 7. Uber entered an existing market.
  8. 8. Airbnb, new market and product.
  9. 9. iPhone, re-segmented the mobile industry
  10. 10. 80%
 of the work is knowing
 your next moves.
  11. 11. Seems like a bad idea Great idea SWEETSPOT
  12. 12. A Calibrate first! Develop your plan Business Model Canvas Value Proposition Map (or whatever floats your boat)
  13. 13. Don’t 
 the wheel
  14. 14. Analogs Antilogs “Competition that failed at building the company that you’re aiming to build.” “Competition successful in the market you are trying to conquer.”
  15. 15. You always have too
 many options to test.
  16. 16. You can’t test all your options, experiment with the options that you have no data for.
  17. 17. Fastest way of failing at experimenting: start with a landing page.
  18. 18. 01100110 01100001 
 01101001 01101100 (hard to understand what it says?)
  19. 19. ConfirmLearn - Problem interviews - Observation - Desk research - Solution pitching - Competitor usability - Smoke testing
  20. 20. Competitive Skill Gaming
  21. 21. Market type Existing (young) market. Competitive Skill Gaming
  22. 22. Strategy 1) Proof engagement through competition 2) Develop long-tail revenues for Game Developers 3) Position as main platform for discovering games Competitive Skill Gaming
  23. 23. Analogs • Gamer Duel • Game Center Antilogs • • Competitive Skill Gaming
  24. 24. Confirm: 1:1 on Skill gaming Duels Learn: what competitive elements matter? Learn: what games? How can we segment the gaming market? Confirm: Skill gaming tournaments Competitive Skill Gaming
  25. 25. You can’t learn 
 KUNG-FU by watching 
 BRUCE LEE movies.
  26. 26. Robbert van Geldrop | @rvangeldrop Bob Jansen | @jansn Find the guide online