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Disclosing Shared 201 WOValue in Business RL DU SA BIL 2 ITYEcosystems DA Y BE RL INAlte Kalkscheune Berlin, October 10th 2012

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Corporate Confusion Innovation! We need more innovation! The key is: We have to create more value for our customers! … and our solutions have to become more easy to use. Yes! Our brand definitely needs an emotional We need a clear supercharge! positioning! Our value proposition has to be refined. I personally have the vision of becoming the Apple of ...! 2

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Agenda01 What is User Value?02 And a Value Proposition?03 Value Creation: How to create/deliver new value?04 Team Work! 45 min 3

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Biosphere Individual Society EconomyAdapted from Daly and Farley (2004) 4

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Biosphere Society Economy IndividualAdapted from Daly and Farley (2004) 4

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Biosphere Ecology Economy Society Economy Individual Psychology SociologyAdapted from Daly and Farley (2004) 4

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Levels ofValue

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Levels ofValue ty ie c So m ste y os tion Ec sa ni ga Or er Us

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Levels ofValue ty ie c So m ste y os tion Ec sa ni ga Or er Us

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Levels ofValue ty ie c So m ste y os tion Ec sa ni ga Or er Us

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Levels ofValue ty ie c So m ste y os tion Ec sa ni ga Or er Us

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er Us

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er UsPerspectiveson Value

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er Us Economy EcologyPerspectiveson Value Psychology Sociology

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er Us Economy EcologyPerspectiveson Value Psychology Sociology

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Acquisition Value, Aesthetic Value, Basic Value,Conditional Value, Delivered Value, Efficiency Value,Desired Value, Emotional Value, Dual-stimulus ValueEpistemic Value, Exchange Value, Esteem Value, ExcValue, Ethical Value, Expected Value, Excellence ValuGeneral Value, Functional Value, Postpurchase &Performance Value, Image Value, Private Meaning VaLogical Value, Public Meaning Value, Material Value,Received Value, Play Value, Sign Value, RedemptionPossession Value, Relative Value, Practical Value, Sinstimulus Value, Social Value, Transaction Value, Spiri User Value?Value, Unanticipated Value, Status Value, Use Value,Value, Experience Value, Means-end Value, ExchangValue, Labor Value, Extrinsic Value, Intrinsic Value,Satisfaction Value, Perceived Value, Value in Context

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er Us Economy EcologyPerspectiveson Value Psychology Sociology

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Economy EcologyPerspectiveson Value Psychology Sociology

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Classic Value Theory in Economics 10

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Economy EcologyPerspectiveson Value Psychology Sociology

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Happieness Economy EcologyPerspectiveson Value Psychology Sociology

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Happieness Economy EcologyPerspectiveson Value Psychology Sociology

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Happieness Belonging Economy EcologyPerspectiveson Value Psychology Sociology

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Sign Value 13

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Sign Value 13

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Play Value: Children’s Hospital of PittsburghImage Credit: © 2011 General Electric Company (http://www.gehealthcare.com/promo/advseries/adventure_series.html) 14

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Happieness Belonging Economy EcologyPerspectiveson Value Psychology Sociology

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Levels ofValue ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Eco- Money Footprint Happieness Belonging Economy EcologyPerspectiveson Value Psychology Sociology

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