Disclosing Shared
201
WO
Value in Business
RL
DU
SA
BIL
2
ITY
Ecosystems
DA
Y
BE
RL
IN
Alte Kalkscheune Berlin, October 10th 2012

Corporate Confusion
Innovation! We need
more innovation!
The key is: We have to
create more value for our
customers!
… and our
solutions have to
become more easy
to use.
Yes!
Our brand definitely
needs an emotional We need a clear
supercharge! positioning! Our value
proposition has to be refined.
I personally have the vision of
becoming the Apple of ...!
2

Agenda
01 What is User Value?
02 And a Value Proposition?
03 Value Creation: How to create/deliver new value?
04 Team Work! 45 min
3

Biosphere
Individual
Society Economy
Adapted from Daly and Farley (2004) 4

Biosphere
Society
Economy
Individual
Adapted from Daly and Farley (2004) 4

Biosphere
Ecology Economy
Society
Economy
Individual
Psychology Sociology
Adapted from Daly and Farley (2004) 4

Levels of
Value

Levels of
Value
ty
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Us

Levels of
Value
ty
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Us

Levels of
Value
ty
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tion
Ec
sa
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Or
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Us

Levels of
Value
ty
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Ec
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Or
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Us

Levels of
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ty
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Ec
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Levels of
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Perspectives
on Value

Levels of
Value
ty
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tion
Ec
sa
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Or
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Economy Ecology
Perspectives
on Value Psychology Sociology

Levels of
Value
ty
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c
So
em
st
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tion
Ec
sa
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ga
Or
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Economy Ecology
Perspectives
on Value Psychology Sociology

Acquisition Value, Aesthetic Value, Basic Value,
Conditional Value, Delivered Value, Efficiency Value,
Desired Value, Emotional Value, Dual-stimulus Value
Epistemic Value, Exchange Value, Esteem Value, Exc
Value, Ethical Value, Expected Value, Excellence Valu
General Value, Functional Value, Postpurchase &
Performance Value, Image Value, Private Meaning Va
Logical Value, Public Meaning Value, Material Value,
Received Value, Play Value, Sign Value, Redemption
Possession Value, Relative Value, Practical Value, Sin
stimulus Value, Social Value, Transaction Value, Spiri
User Value?
Value, Unanticipated Value, Status Value, Use Value,
Value, Experience Value, Means-end Value, Exchang
Value, Labor Value, Extrinsic Value, Intrinsic Value,
Satisfaction Value, Perceived Value, Value in Context

Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
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Us
Economy Ecology
Perspectives
on Value Psychology Sociology

Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
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Us
Value for
Money
Economy Ecology
Perspectives
on Value Psychology Sociology

Classic Value Theory in Economics
10

Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for
Money
Economy Ecology
Perspectives
on Value Psychology Sociology

Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for
Money
Happieness
Economy Ecology
Perspectives
on Value Psychology Sociology

Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for
Money
Happieness
Economy Ecology
Perspectives
on Value Psychology Sociology

Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for
Money
Happieness
Belonging
Economy Ecology
Perspectives
on Value Psychology Sociology

Sign Value
13

Sign Value
13

Play Value: Children’s Hospital of Pittsburgh
Image Credit: © 2011 General Electric Company (http://www.gehealthcare.com/promo/advseries/adventure_series.html) 14

Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for
Money
Happieness
Belonging
Economy Ecology
Perspectives
on Value Psychology Sociology

Levels of
Value
ty
ie
c
So
em
st
y
os
tion
Ec
sa
ni
ga
Or
er
Us
Value for Eco-
Money Footprint
Happieness
Belonging
Economy Ecology
Perspectives
on Value Psychology Sociology

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