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Disclosing Shared Value in Business Ecosystems

  1. Disclosing Shared 201 WO Value in Business RL DU SA BIL 2 ITY Ecosystems DA Y BE RL IN Alte Kalkscheune Berlin, October 10th 2012
  2. Corporate Confusion Innovation! We need more innovation! The key is: We have to create more value for our customers! … and our solutions have to become more easy to use. Yes! Our brand definitely needs an emotional We need a clear supercharge! positioning! Our value proposition has to be refined. I personally have the vision of becoming the Apple of ...! 2
  3. Agenda 01 What is User Value? 02 And a Value Proposition? 03 Value Creation: How to create/deliver new value? 04 Team Work! 45 min 3
  4. Biosphere Individual Society Economy Adapted from Daly and Farley (2004) 4
  5. Biosphere Society Economy Individual Adapted from Daly and Farley (2004) 4
  6. Biosphere Ecology Economy Society Economy Individual Psychology Sociology Adapted from Daly and Farley (2004) 4
  7. Levels of Value
  8. Levels of Value ty ie c So m ste y os tion Ec sa ni ga Or er Us
  9. Levels of Value ty ie c So m ste y os tion Ec sa ni ga Or er Us
  10. Levels of Value ty ie c So m ste y os tion Ec sa ni ga Or er Us
  11. Levels of Value ty ie c So m ste y os tion Ec sa ni ga Or er Us
  12. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us
  13. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us Perspectives on Value
  14. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us Economy Ecology Perspectives on Value Psychology Sociology
  15. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us Economy Ecology Perspectives on Value Psychology Sociology
  16. Acquisition Value, Aesthetic Value, Basic Value, Conditional Value, Delivered Value, Efficiency Value, Desired Value, Emotional Value, Dual-stimulus Value Epistemic Value, Exchange Value, Esteem Value, Exc Value, Ethical Value, Expected Value, Excellence Valu General Value, Functional Value, Postpurchase & Performance Value, Image Value, Private Meaning Va Logical Value, Public Meaning Value, Material Value, Received Value, Play Value, Sign Value, Redemption Possession Value, Relative Value, Practical Value, Sin stimulus Value, Social Value, Transaction Value, Spiri User Value? Value, Unanticipated Value, Status Value, Use Value, Value, Experience Value, Means-end Value, Exchang Value, Labor Value, Extrinsic Value, Intrinsic Value, Satisfaction Value, Perceived Value, Value in Context
  17. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us Economy Ecology Perspectives on Value Psychology Sociology
  18. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Economy Ecology Perspectives on Value Psychology Sociology
  19. Classic Value Theory in Economics 10
  20. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Economy Ecology Perspectives on Value Psychology Sociology
  21. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Happieness Economy Ecology Perspectives on Value Psychology Sociology
  22. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Happieness Economy Ecology Perspectives on Value Psychology Sociology
  23. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Happieness Belonging Economy Ecology Perspectives on Value Psychology Sociology
  24. Sign Value 13
  25. Sign Value 13
  26. Play Value: Children’s Hospital of Pittsburgh Image Credit: © 2011 General Electric Company (http://www.gehealthcare.com/promo/advseries/adventure_series.html) 14
  27. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Money Happieness Belonging Economy Ecology Perspectives on Value Psychology Sociology
  28. Levels of Value ty ie c So em st y os tion Ec sa ni ga Or er Us Value for Eco- Money Footprint Happieness Belonging Economy Ecology Perspectives on Value Psychology Sociology
  29. d V a lu es ear o nN e iv e R V ie w s ri fic e S ac »User Value«? Whati science is saying ... e nef ts an d AB A cc o rd i ng t o hi s mo a and del a lity m /or fo u r d qu nd a re exp p rim io n s an em a a ls o re ss a ry oper at y th e d ] su ed i in te a te g y , nl gen b je c n d iv rp re he cu s tr Ag a in o s te n c y cy ( id u a ex ch ta tio s of t tin g , te x t. cons i to m e r Wo t to lly o ange d a tio n m a rk e ss co n s and he cu s oda th e r co v a lu ns o y fo u n s fro m b u s in e c is e n es e fo r t ll 2 0 in flu lle c t e, w f va th e v er 9 0 te xt in th e ir c o n of va lu a le V C 03, ence iv e l h ere lu e in e d s is o f s u se d in th e fo rm s ,S p p .5 of b y (a ca m a ly ti d ry in g VC o th as e in g exa ur e an th ow i ns v a rie p r im a a rk et – 6 ). th e sag very fo rm H av li te ra t n d ou fi n itio r, fiv e d VC ,M ” su bj e s ta ty s of m ed a e r to fi a in d e ow e ve D e r iv e e c t’ lt) b dal v a lu fo r in o r d and ag o rs. H et V C , s va y th ls e fo em e nt d ere d, ar au th lo w s :N lu e ec Fac r th ag si ul l syst s con tf p a r tic a s fo e cu ks ous vaelled the em a to rs s to m s id e w r m a e wo bl in f l e r ( a cro ss th a ll la u e uen d V C ) rg e d . W o o re 1 2 ). c in g em(Sou VC (Figu e Con r tio n a c e : W l su Ra me o oda .4 3 0 ) p rs ’ V llil2o 2007, a lu -B on l 0 0 3 4 ) adieo In ie s ta , p .9 , p .1 á t z n & nP ) l2 003 - -F e rn ro c oo dal 120 c hez ess (W - (S á n s d v a lu e ri fic e rc e iv e sac m s on pe ll (2 003) fits a n d rc h s tr ea rW ooda Ben e R esea a fte e t VC w on N V ie on c tiv e i cs p ersp e e co n om ) til it a r ia n 20 in th , p .7 an u , p .1 al t &E ll 2 003 kes 56«n iv id u em en : Wo oda ly ta ) ar009 d »Figuralue ifor ae in e n d he n ag S our ce V C clle 2 12 an ( V n e e n c u tio n s . T te Ma fo rm s( e N et bul 03, p. e d o p e ri e s o l b x p o ra ri m a ry VC fi ce s: T h T u r n ll 2 0 a hi s can eernativ n tu itiv e Cor 2: Fi ve p sa cri eWood ch otueri.nT peting alt bjective »i observe. r he s is in ig u re 1 fits a nd ce ( ft sacf. l t e a Va fo r c o m o Th e F f be ne if c rni e in s a rd t .A .- la n c e o d sa c nperie ghted ag a du ct or e us a th e rh M Ba ts a nefir Ex nd wei e in me pro ss a r er e e p ti o n . B m e a re d a V atlhe sa ion u ng p ro c su m to p e s o f sse s anci con Cus rn a ti v o F ig u th e b al th e r n te foe ia l p reo1s of r ver ct alonValu s o ro d u e, g fa c t 1 : iv e g e n flu e n c in an h e i A Pr e li m e ct p n ce xch e re t in a r Pe rs p e xp e r ie e h w SUM y mo o n s« M AR del ue er u la ti o,f p.4) Val Y: W u sto m c a lc U se OOD v 0 0 9 a lu e f o c A LL S F O n b u ll 2 ge s of “S u v a lu e r th e sum Image Credits: ... S ta nce b je c e URrI : T u NTE cust om e 17 e rs ’ e r ie t-b a s e d e (S o u rc RPR r (S o exp ,a ETA u rc e v a lu a te d c e In t r i ie nc nd T IO N S OF : Wo a ic ip ie n ns per a ls o
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