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“Electronic media are a typical Dutch topproduct.
They stimulate equality, transparency and communication.”

             ...
Historical perspective of the
Communication & Multimedia Design
              course
•  From the 80s on, digital media have become fully
   integrated into our society

•  First there were textual, then visu...
This leads to:
•  a more critical consumer
•  growth of possibilities and choices
•  a consumer that becomes a producer; p...
Examples of user-centric solutions
Aibo keeps single persons company, highly popular in Japan
         Emotional connection with a machine.




             ...
With RFID tags refrigerators will become able to determine
what’s inside and order products online that are running out.

...
The mobile platform is developing rapidly.
A growing market for games and informational content.

                    Mobi...
Interface design
Games get more serious




Serious Games
…and can help you      even in homes for
to get/stay in shape   elderly people
The Nike Sportskit is a succesful example of
productinnovation by two major companies.




            The Nike & iPod Spo...
What is needed to design these products and services?

•  professionals with a broad oriëntation and interest

•  that can...
Avans CMD educates students to become
strategic and innovative problem-solvers that knows how to use
design, communication...
•  A Communication & Multimedia Designer designs
   solutions for communication and interaction issues.
   Preferably in a...
Education @ CMD
•  Curriculum is based on skills, knowledge and attitude that
   student needs in the profesional world.

•  Education by ...
Project-based education
Each quarter in year 1 and 2 has a project. Central theme each
  quarter is a realistic (innovativ...
Student Projects
Game installation for four people
Interface innovation for Dutch bank
Graduation exposition 2008
Liquid moving screen
Haptic interface:
 ice melting machine
operated by shouting
   (useless but great research)
Structure of CMD course
Years 1 and 2 are equal for all student and lay the
  groundwork for knowledge, skills and attitud...
Specializations
Information and Interaction

Creative Technology

Multimedial Design

Interaction Strategy



              Specialization...
Information and Interaction

Focuses on the accessibility of complex information, interface
design, behavioral design, hum...
Creative Technology

Focuses on research of new technologies. Creating and
realizing technologically innovative new media ...
Multimedial Design

Focuses on the design of multimedial- and crossmedial
solutions. Design for the senses. Storytelling/N...
Interaction Strategy

Connects communication problems from organizations to
knowledge about target audiences and develops ...
Domain Theory & Reflection
Provides general theory lessons

Subjects are:
•  philosophy
•  media-ethics
•  theory of cultur...
Domain Professional Skills

Provides course elements like:
•  English, Dutch
•  presentational skills
•  interview skills
Professional Practice
Where do our students work?
•  Creative Industries
    -  Media design

    -  Exhibition design

    -  Communication des...
CMD Breda is part of the Academy for Media & User Experience
        Avans University of Applied Science, Breda
Thank you for your attention

     If you require additional information please contact
Jan Peeters, vice dean of Academy ...
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Presentation Communication & Multimedia Design

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Presentation Communication & Multimedia Design

  1. 1. “Electronic media are a typical Dutch topproduct. They stimulate equality, transparency and communication.” Willem Woudenberg, partner Eden Design 9 januari 2009
  2. 2. Historical perspective of the Communication & Multimedia Design course
  3. 3. •  From the 80s on, digital media have become fully integrated into our society •  First there were textual, then visual, and after that multimedial information sources •  Information is becoming freely available to a continuously growing group op people Historical perspective CMD
  4. 4. This leads to: •  a more critical consumer •  growth of possibilities and choices •  a consumer that becomes a producer; participant in the decision making about services and products (prosumer) The new customer therefore demands more innovative and more user-centric solutions and products Historical perspective CMD
  5. 5. Examples of user-centric solutions
  6. 6. Aibo keeps single persons company, highly popular in Japan Emotional connection with a machine. Smart objects
  7. 7. With RFID tags refrigerators will become able to determine what’s inside and order products online that are running out. Smart objects
  8. 8. The mobile platform is developing rapidly. A growing market for games and informational content. Mobiele toepassingen
  9. 9. Interface design
  10. 10. Games get more serious Serious Games
  11. 11. …and can help you even in homes for to get/stay in shape elderly people
  12. 12. The Nike Sportskit is a succesful example of productinnovation by two major companies. The Nike & iPod Sports Kit
  13. 13. What is needed to design these products and services? •  professionals with a broad oriëntation and interest •  that can work in a ever changing (technological) workfield •  that have knowledge of communication, technology, design, human-computer and human-human interaction •  that are able to think user-centric User-centeredness demands…
  14. 14. Avans CMD educates students to become strategic and innovative problem-solvers that knows how to use design, communication and technology to develop (interactive) media solutions that comply with the wishes and needs of bussinesses and end-users from all areas of society.
  15. 15. •  A Communication & Multimedia Designer designs solutions for communication and interaction issues. Preferably in a innovative and durable way. •  These solutions are mostly multimedial. •  And are created by interdisciplinary teams The blue area is the area of   SYSTEM the focus for the CMD’er   USER
  16. 16. Education @ CMD
  17. 17. •  Curriculum is based on skills, knowledge and attitude that student needs in the profesional world. •  Education by projects like in the professional practice •  Students work on projects in interdisciplinary teams like in professional practice •  Process is important (not only the product) •  Lots of research, experimenting, out-of-the-box Characteristics education CMD
  18. 18. Project-based education Each quarter in year 1 and 2 has a project. Central theme each quarter is a realistic (innovative) new media solution. Underlying concepts: Y1: phases of development of interactive media (analysis, concept, design, realization) Y2: products for various domains in society: work and study, leisure, care and well-being, living Characteristics education Breda
  19. 19. Student Projects
  20. 20. Game installation for four people
  21. 21. Interface innovation for Dutch bank
  22. 22. Graduation exposition 2008
  23. 23. Liquid moving screen
  24. 24. Haptic interface: ice melting machine operated by shouting (useless but great research)
  25. 25. Structure of CMD course Years 1 and 2 are equal for all student and lay the groundwork for knowledge, skills and attitude on design, communication and technology. Learning by projects. 3rd year (first half): specialization 3rd year (second half): professional practice 4th year (first half): minors (free choice specialization) 4th year (second half): graduation project and thesis Structure CMD Breda
  26. 26. Specializations
  27. 27. Information and Interaction Creative Technology Multimedial Design Interaction Strategy Specializations CMD Breda
  28. 28. Information and Interaction Focuses on the accessibility of complex information, interface design, behavioral design, human-computer interaction Specializations CMD Breda
  29. 29. Creative Technology Focuses on research of new technologies. Creating and realizing technologically innovative new media solutions. Media engineering. Specializations CMD Breda
  30. 30. Multimedial Design Focuses on the design of multimedial- and crossmedial solutions. Design for the senses. Storytelling/Narration. Experience design. Specializations CMD Breda
  31. 31. Interaction Strategy Connects communication problems from organizations to knowledge about target audiences and develops new media communication-strategies end means for this. Specializations CMD Breda
  32. 32. Domain Theory & Reflection Provides general theory lessons Subjects are: •  philosophy •  media-ethics •  theory of culture •  technology and society
  33. 33. Domain Professional Skills Provides course elements like: •  English, Dutch •  presentational skills •  interview skills
  34. 34. Professional Practice
  35. 35. Where do our students work? •  Creative Industries -  Media design -  Exhibition design -  Communication design •  Service industries •  Game development •  R&D labs for interactive media •  Publishing and broadcasting •  Governments •  Profit and not-for-profit organizations •  ICT industry •  Media consultancies
  36. 36. CMD Breda is part of the Academy for Media & User Experience Avans University of Applied Science, Breda
  37. 37. Thank you for your attention If you require additional information please contact Jan Peeters, vice dean of Academy of Media & User Experience jph.peeters@avans.nl

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