10. #Bridge16
A problem to solve
We have tons of lifesaving medical supplies on
hand, donated to us by generous partners.
It’s all urgently needed in poverty zones, where
people are suffering, sick and dying.
Without the means to send these supplies to their
destination, they won’t do anybody any good.
11. #Bridge16
A problem to solve
Every $1 you give will ship $105 worth of
medicine and supplies, so your gift multiplies an
amazing 105 times.
When you give a gift of $25, it will send $2,625 in
life saving medicine that will stop sickness before it
kills.
12. #Bridge16
A problem to solve
My name is Angel.
I'm an 8-year-old girl from Swaziland, and
you can change my world for good!
Make me part of your family, and help me
reach my God-given potential. $39 a month
can help transform my community and
change my world.
13. #Bridge16
A problem to solve
As their sea ice habitat shrinks from
climate change, skinnier and hungrier
polar bears face a grave challenge to
their survival.
You can play a critical role in the fight to
protect wildlife and their habitats by
symbolically adopting a polar bear.
14. #Bridge16
Evidence of success
This is Johanna.
She carried her
daughter on her
back to reach the
clinic for medical
treatment. Her
daughter is alive
today, thanks to
you.
16. #Bridge16
A story to tell
#Bridge16
I sent thousands
of dollars worth of
medicine to sick
people!
I save a
polar bear every
month!
I’m a
decent person. I’m following
the Scriptures.
17. #Bridge16
How to make your story the donor’s story
#Bridge16
1. Say “you” constantly
2. Put the donor in the story
3. Keep your heart on your
sleeve
4. Put the donor in the action
18. #Bridge16
Say “you” constantly
#Bridge16
If you’ve ever wanted to help people who are
suffering, and if you’ve ever wanted to create real,
lasting change in their lives, this is the time. Because
the value of your gift goes through the roof when
every single dollar you give will do $105 worth of
good.
19. #Bridge16
Donor in the story
#Bridge16
Our staff of doctors, nurses and health workers are trained and
positioned to save lives:
•They know the people and the health problems they face.
•Many have spent years fighting these exact health issues in similar
communities.
•We'll provide them with all the medicines and supplies they need to
save lives and return sick people to health. In fact, the supplies have
already been donated -- we just need to ship them to the field!
Please give today so we can make all this happen!
20. #Bridge16
Donor in the story
#Bridge16
Your generosity will make it possible for doctors, nurses and health
workers in poor areas around the world to treat their patients, instead of
being forced to stand by and watch them suffer. These clinics lack
almost everything -- even ordinary medicines that you or I could easily
pick up at the corner drugstore. That’s why your gift is so important.
Please give now, and your gift will multiply 105 times to send
medicine and medical supplies to fight disease, heal hurts, and save
lives.
21. #Bridge16
Heart on your sleeve
#Bridge16
Hamid bursts into fits of coughing without warning -- deep,
rattling coughs that cause him to spit up blood. The pain in his chest
is so bad, it’s like a giant is sitting on top of him. During the day, he
burns up with fever. At night, he shivers with chills that freeze him.
He has tuberculosis, and it’s just heartbreaking how he’s suffering.
The only solution is if Hamid gets the treatment he needs --
treatment that you can provide through your gift.
22. #Bridge16
Donor in the action
#Bridge16
Fundraising is about action –
action the donor can take!
Not action the donor watches us
take!
23. #Bridge16
Donor in the action
#Bridge16
Fundraising offer:
• Specificity
• Cost
• Impact
• Urgency
26. #Bridge16
Standard Old-Line Fundraising
We have the most effective, cutting edge
programs in the world today. Our staff are at the
top of their field, and have decades of
experience.
28. #Bridge16
Storytelling Fundraising
The puppy shivered in the winter cold. In his
short life, he's never eaten anything but garbage,
and nobody had ever said a kind word to him.
Until we came a long, picked him up, wrapped
him in a blanket, and took him to our shelter for
nutritious food, medical care, and good old TLC.
30. #Bridge16
Donor-Focused Fundraising
A puppy is shivering in the winter cold not so far
from your home. In his short life, he's never eaten
anything but garbage, and nobody had ever said a
kind word to him. Until you decide to help him.
Your kindness will pick him up, wrap him in a
blanket, and take him to our shelter for nutritious
food, medical care, and good old TLC.
35. #Bridge16
If Project HOPE were a person, it would be a middle-aged (that
is, experienced) medical professional who’s seen it all — yet
has never become cynical or callous.
She’s not a doctor, but someone more approachable and easier
to talk to: a paramedic or a nurse.
She’s seen a lot of pain and difficult situations, yet her heart still
breaks when she sees human suffering. She’s driven to make the
world a better place, and to invite donors to be part of the work.
