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MEASURING THE IMPACT OF WEBSITES :
AN OPEN SOURCE, NATIONAL SOLUTION
PRESENTATION AT INTERNET LIBRARIAN INTERNATIONAL 18 O...
Overview
› The need for a uniform and consistent
measuring of websites
› Background
› Inspiration from Denmark
› Piwik ver...
Measuring the impact of websites
› Measure – monitor over time
› Analyse – understand your users and their
behaviour
› Act...
Why measure at the national level?
› Creating awareness
› Return of Investment
› Comparisons with other similar libraries
...
Starting point: Revision of the national statistics
› A working group was set up in 2014, finished 2015
› Three areas were...
Statistics for libraries digital services
› The main recommendation of
the working group was:
• to develop a library index...
Project overview
• Buskerud Regional Library as project owner of pilot
• Specifications and tender spring 2016
• Technical...
Main source of inspiration
Google Analytics versus Piwik
› Google Analytics
› Google Analytics is a widely used
service.
› Google Analytics store you...
Test of Piwik and Google Analytics
The Norwegian Library Index
consists of the following parts:
› The index main site and admin site
› Piwik used for collect...
Norwegian Library Index
The main page consists of two different parts
Week view
as a
line chart
Week view
in tabular
form
Total visits per week
Separate page for each library
The admin page
Piwik analytics site for each library
Help pages
Main data source - Webloft.no
• Blue marker – launched
• Yellow marker – trying
out or not yet launched
(September 2016)
Universal Design
› Emphasis on universal design
• All text is possible to enlarge and reduce
• All navigation can be done ...
GitHub – please feel free to test
Results after 3 months
› 50 libraries are participating in the test
› The index has so far proved to be a stable
solution
...
Further development – Phase 2
› Include other web services
• Social media, databases, ebooks…
› Separate the site by libra...
Jannicke Røgler, Buskerud Regional Library
Buskerud.fylkesbibl.no
Email: Jannicke.rogler@bfk.no
Slideshare.net/janniro
Git...
References:
› https://www.norskbibliotekindeks.no/
› http://www.nb.no/Bibliotekutvikling/Tall-og-fakta/Statistikk-for-nors...
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Measuring the impact of websites: an open source, national solution

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Presentation at The Internet Librarian International, 18 October 2016, Olympia Conference Centre.

About the presentation: On behalf of the National Library of Norway, the Buskerud County Library developed an open source solution that allows every library in Norway to measure and compare the performance of library websites. The system is based on Piwik, the leading open source solution for web analysis.

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Measuring the impact of websites: an open source, national solution

  1. 1. MEASURING THE IMPACT OF WEBSITES : AN OPEN SOURCE, NATIONAL SOLUTION PRESENTATION AT INTERNET LIBRARIAN INTERNATIONAL 18 OCTOBER 2016 OLYMPIA CONFERENCE CENTRE Project Manager Jannicke Røgler, Buskerud Regional Library, Norway
  2. 2. Overview › The need for a uniform and consistent measuring of websites › Background › Inspiration from Denmark › Piwik versus Google Analytics › Norwegian library index, norskbibliotekindeks.no › The role of Piwik analytics › Further possibilities
  3. 3. Measuring the impact of websites › Measure – monitor over time › Analyse – understand your users and their behaviour › Act – improve your sites and services
  4. 4. Why measure at the national level? › Creating awareness › Return of Investment › Comparisons with other similar libraries and countries › Measuring effects of joint campaigns › Development over time › Professionalization of digital services
  5. 5. Starting point: Revision of the national statistics › A working group was set up in 2014, finished 2015 › Three areas were emphasized: • reporting libraries digital services and collections • reporting activity and events in libraries • reporting statistics for combination (school and public) libraries
  6. 6. Statistics for libraries digital services › The main recommendation of the working group was: • to develop a library index reporting libraries digital services for a consistent measuring of online performance using free software and open source.
  7. 7. Project overview • Buskerud Regional Library as project owner of pilot • Specifications and tender spring 2016 • Technical development by Ignitas May – July. • Cost technical development - NOK 150 000, Euro 16 700 • Phase 1 – MVP, minimum viable product = Library home pages only • Pilot running autumn 2016 • Report and recommendations to The National Library winter 2017 • Regular service spring 2017 with The National Library as owner
  8. 8. Main source of inspiration
  9. 9. Google Analytics versus Piwik › Google Analytics › Google Analytics is a widely used service. › Google Analytics store your data at Google. › The functionality is good › Free Google Analytics can not be recommended as a solution because of the lack of ownership to the data. › Premium edition of Google Analytics allows local storage of data but costs $ 150,000 per year (figure from 2015). Piwik  Piwik is the leading open- source analytics platform.  The functionality is good.  100% data ownership.  User privacy protection.  Customisable and extensible.
  10. 10. Test of Piwik and Google Analytics
  11. 11. The Norwegian Library Index consists of the following parts: › The index main site and admin site › Piwik used for collecting data and as analysis tool for each library › Help pages
  12. 12. Norwegian Library Index
  13. 13. The main page consists of two different parts Week view as a line chart Week view in tabular form
  14. 14. Total visits per week
  15. 15. Separate page for each library
  16. 16. The admin page
  17. 17. Piwik analytics site for each library
  18. 18. Help pages
  19. 19. Main data source - Webloft.no • Blue marker – launched • Yellow marker – trying out or not yet launched (September 2016)
  20. 20. Universal Design › Emphasis on universal design • All text is possible to enlarge and reduce • All navigation can be done using the keyboard • Contrasts are adapted to universal design
  21. 21. GitHub – please feel free to test
  22. 22. Results after 3 months › 50 libraries are participating in the test › The index has so far proved to be a stable solution › Piwik a stable environment for our input data › Starting a professional debate about the impact of our library websites
  23. 23. Further development – Phase 2 › Include other web services • Social media, databases, ebooks… › Separate the site by library type, public and academic › Include ILS like Koha › Develop a community of users › Dissemination to other sectors and countries
  24. 24. Jannicke Røgler, Buskerud Regional Library Buskerud.fylkesbibl.no Email: Jannicke.rogler@bfk.no Slideshare.net/janniro Github.com/buskfyb/webanalysis Twitter: @jannicker Questions?
  25. 25. References: › https://www.norskbibliotekindeks.no/ › http://www.nb.no/Bibliotekutvikling/Tall-og-fakta/Statistikk-for-norske- bibliotek › http://danmarksbiblioteksindex.dk/ › https://github.com/buskfyb/webanalysis › http://statistikk.webloft.no/ › https://pixabay.com/

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