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How to read cross platform digital networks?

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Digital Media Winter Institute 2019
Smart Data Sprint: Beyond visible engagement, Jan. 28 - Feb.1, Universidade Nova de Lisboa, Lisbon, Portugal.
[Short talk]

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How to read cross platform digital networks?

  1. 1. HOW TO READ CROSS-PLATFORM DIGITAL NETWORKS? Universidade NOVA de Lisboa I NOVA FCSH - ICNOVA iNOVA Media Lab ˚ @jannajoceli ˚ thesocialplatforms.wordpress.com Janna Joceli Omena Digital Media Winter Institute 2019 I SMART Data Sprint: Beyond Visible Engagement I Lisbon, Portugal.
  2. 2. Digital Media Winter Institute 2019 I SMART Data Sprint: Beyond Visible Engagement I Lisbon, Portugal.
  3. 3. SMART Data Sprint 2017 https://smart.inovamedialab.org/datasprint2017/project-reports/project1/
  4. 4. Influential Actors: Bridging Nodes [when a node connects nodes of different clusters] AULP MIT Portugal Universia Portugal Fundação Calouste Gulbenkian Forum Estudante
  5. 5. International universities and Portuguese Higher Education Granado and Omena, 2017, https://www.slideshare.net/jannajoceli
  6. 6. https://thesocialplatforms.wordpress.com/2018/10/22/elenao-vs-elesim/
  7. 7. [Subject of study + background + problem] i) Web Platform (s) (social media + search engines + etc) ii) Data gathering iii) Data analysis → Approaching digital networks
  8. 8. Digital Media Winter Institute 2019 I SMART Data Sprint: Beyond Visible Engagement I Lisbon, Portugal.
  9. 9. platform infrastructure / ready-made social data possible types of digital networks combine platform grammatization the praxis of
  10. 10. Living process: network characteristics, web platforms, network type, what is at stake in the spacialization? what grammars?
  11. 11. 1st Layer 2nd Layer 3rd Layer
  12. 12. i) Networks afforded by technical interfaces ii) Networks afforded by digital data
  13. 13. Grammars #femboy Page timeline images Data capture API/Scraping Extraction Software Output files Analysis Software API / Scraping Facebook Graph API Instaloader (python script) Netvizz .tab file .tab and .gdf files Gephi Vision API MemeSpector Script Inkscape ImagePlot YouTube API V3 YouTube Data Tools .gdf file GephiFemboy Channels id Channel or video Network Co-occurrence tags Hashtag-image Image-label Network Possible Types of Networks Platform Image Networks Combining the knowledge of platform grammatization with the praxis of data capture and data analysis
  14. 14. Different platforms suggest different ways of reading digital networks.
  15. 15. Digital Media Winter Institute 2019 I SMART Data Sprint: Beyond Visible Engagement I Lisbon, Portugal.
  16. 16. → Aesthetically pleasing → “ calculate the layout of a graph using only information contained within the structure of the graph itself → repulsive and attractive forces → → spatial distance becomes meaningful
  17. 17. Digital Media Winter Institute 2019 I SMART Data Sprint: Beyond Visible Engagement I Lisbon, Portugal.
  18. 18. Visual Network Analysis
  19. 19. What counts? What should we ignore or delete? https://thesocialplatforms.wordpress.com/2018/10/22/elenao-vs-elesim/ #EleNão vs. #EleSim Image-hashtag Network
  20. 20. #climatechange Co-Tag Network X What is visible but irrelevant?
  21. 21. What is hidden but important?
  22. 22. #nãovaitergolpe Co-Tag Network (March, 2016) What needs to be described and highlighted? Emphasis on Clusters Highlighting what is relevant
  23. 23. What is visible but irrelevant? Reciprocity Reciprocity Reciprocity Reciprocity Reciprocity Reciprocity
  24. 24. Cross-Platform Digital Networks The technicity of
  25. 25. OBRIGADA ☺

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