Digital Media Winter Institute 2019 Smart Data Sprint: Beyond visible engagement, Jan. 28 - Feb.1, Universidade Nova de Lisboa, Lisbon, Portugal. [Short talk]

1. HOW TO READ CROSS-PLATFORM
DIGITAL NETWORKS?
Universidade NOVA de Lisboa I NOVA FCSH - ICNOVA
iNOVA Media Lab ˚ @jannajoceli ˚ thesocialplatforms.wordpress.com
Janna Joceli Omena
Digital Media Winter Institute 2019 I SMART Data Sprint: Beyond Visible Engagement I Lisbon, Portugal.

2. Digital Media Winter Institute 2019 I SMART Data Sprint: Beyond Visible Engagement I Lisbon, Portugal.

4. SMART Data Sprint 2017 https://smart.inovamedialab.org/datasprint2017/project-reports/project1/

5. Influential Actors: Bridging Nodes
[when a node connects
nodes of different clusters]
AULP
MIT Portugal
Universia Portugal
Fundação Calouste Gulbenkian
Forum Estudante

6. International universities and
Portuguese Higher Education
Granado and Omena, 2017, https://www.slideshare.net/jannajoceli

7. https://thesocialplatforms.wordpress.com/2018/10/22/elenao-vs-elesim/

9. [Subject of study + background + problem]
i) Web Platform (s) (social media + search engines + etc)
ii) Data gathering
iii) Data analysis
→
Approaching digital networks

10. Digital Media Winter Institute 2019 I SMART Data Sprint: Beyond Visible Engagement I Lisbon, Portugal.

11. platform infrastructure / ready-made social data
possible types of digital networks
combine platform grammatization
the praxis of

12. Living process: network characteristics, web platforms, network type, what is at stake in the spacialization? what grammars?

14. 1st Layer
2nd Layer
3rd Layer

16. i) Networks afforded by technical interfaces
ii) Networks afforded by digital data

17. Grammars
#femboy
Page timeline
images
Data capture
API/Scraping
Extraction Software Output files Analysis Software
API /
Scraping
Facebook
Graph
API
Instaloader
(python script)
Netvizz .tab file
.tab and
.gdf files
Gephi
Vision API
MemeSpector Script
Inkscape
ImagePlot
YouTube
API V3
YouTube
Data Tools
.gdf file GephiFemboy
Channels id
Channel or video
Network
Co-occurrence tags
Hashtag-image
Image-label
Network
Possible Types
of Networks
Platform
Image Networks
Combining the knowledge of platform grammatization with the praxis of data capture and data analysis

18. Different platforms suggest different
ways of reading digital networks.

19. Digital Media Winter Institute 2019 I SMART Data Sprint: Beyond Visible Engagement I Lisbon, Portugal.

21. → Aesthetically pleasing
→ “ calculate the layout of a graph using only
information contained within the structure of the graph itself
→ repulsive and attractive forces
→
→
spatial distance becomes meaningful

26. Digital Media Winter Institute 2019 I SMART Data Sprint: Beyond Visible Engagement I Lisbon, Portugal.

27. Visual Network Analysis

28. What counts?
What should we ignore or delete?
https://thesocialplatforms.wordpress.com/2018/10/22/elenao-vs-elesim/
#EleNão vs. #EleSim Image-hashtag Network

29. #climatechange Co-Tag Network
X
What is visible but irrelevant?

30. What is hidden but important?

31. #nãovaitergolpe Co-Tag Network (March, 2016)
What needs to be described and highlighted?
Emphasis on Clusters Highlighting what is relevant

32. What is visible but irrelevant?
Reciprocity
Reciprocity
Reciprocity
Reciprocity
Reciprocity
Reciprocity

37. Cross-Platform Digital Networks
The technicity of

39. OBRIGADA ☺