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Hashtags are note the whole message: Approaching hashtag engagement research

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Instagram Conference 2018: Studying Instagram Beyond Selfies
Middlesex University, London.

Published in: Social Media
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Hashtags are note the whole message: Approaching hashtag engagement research

  1. 1. --------—> ----------—> --------—>
  2. 2. ----------—> Metrics of audience engagement per media item combined with user activity over time High visibility content = posted by a small amount of actors who get high engagement metrics over time Ordinary content = posted by a large amount of actors who get low engagement metrics over time (long tail)
  3. 3. → Composition, engagement flow over time, and visual elements.
  4. 4. → Composition, engagement flow over time, and visual elements.
  5. 5. -------------------—> The grammars of hashtags through looking at forms of appropriation, and the frequency of use hashtag mentions hashtag hijacking double sense hashtags botted accounts
  6. 6. ----------------------—> it looks into the texts and images of the posts, with an interest in the different meanings a hashtag acquires in its use
  7. 7. ::tulip:: 62 ❤ ::red_heart:: 42 ✊ ::raised_fist:: 42 ::medium-dark_skin_tone:: 42 ::purple_heart:: 33 ::dark_skin_tone:: 29 ::four_leaf_clover:: 29 ::blue_heart:: 26 ::yellow_heart:: 26 ❤ ::red_heart:: 80 ::oncoming_fist:: 69 ::light_skin_tone:: 39 ::clapping_hands:: 37 ::folded_hands:: 29 ::flexed_biceps:: 27 ::green_heart:: 20 ::rose:: 18 ::yellow_heart:: 16
  8. 8. Red protest T-Shirts Nighttime protestsBalloons
  9. 9. Dogs Brazilian flagSunglasses

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