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Social - Media - Top Questions March 2013


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A 10 minute presentation delivered to Shropshire Chamber Telford Network club to address a few of the more current hot topics/questions.

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Social - Media - Top Questions March 2013

  1. 1. Social Media – top questions Jan Minihane
  2. 2. How I work with clients 4 main ways: 1.One-off Social Media sounding board sessions 2.Training workshops at my offices in Shrewsbury – groups of 4 3.Bespoke training in-house 4.Comprehensive service: 1. Strategy 2. Training 3. Mentoring & review 21 March 2013
  3. 3. A selection of my past and current clients…. 21 March 2013
  4. 4. What I do –Cut through the noise of social media –Look at how social media fits strategically within the business –Advise on the ‘best’ sites for your business –Train you/your staff to be confident to use the sites identified –Provide ongoing support to ensure the strategy is carried out –Keep you up to date with any big changes 21 March 2013
  5. 5. Why I do what I do Fed up of seeing half hearted efforts on social media Fed up of the oversell on social media I have a (very) analytical brain – I question EVERYTHING I had time to get under the skin of the social media sites to see what works I love it Ultimately, I want to help people! 21 March 2013
  6. 6. Q: Is Google+ the next big thing?
  7. 7. Social Media: Is Google+ the next big thing? 21 March 2013
  8. 8. Is Google+ the next big thing?It’s HUGE now … and growing rapidly still:•560m Google+ accounts•130m ‘active’ users•SEO and Google Authorship 21 March 2013
  9. 9. Q: Is Pinterest the next big thing?
  10. 10. Social Media: is Pinterest the next big thing? 21 March 2013
  11. 11. Q: Does my business have to be everywhere online?
  12. 12. Does my business need to be everywhere on line? NO! 21 March 2013
  13. 13. Q: How can I get more engagement?
  14. 14. What can you offer that’s a little bit different?An exclusive/meet and greet event for yourfaithful social media followers….Why?•Compelling reason to follow you•Makes followers feel ‘special’ – stronger brand advocates•More likely to remain a fanHow?•For Facebook only•Use Facebook events & advertising to followers only•Once or twice a year 21 March 2013
  15. 15. What can you offer that’s a little bit different?Never underestimate the power of the call to action…. 21 March 2013
  16. 16. What can you offer that’s a little bit different?Never underestimate the power of the call to action…. 21 March 2013
  17. 17. What can you offer that’s a little bit different?Create your own hash tag on Twitter…Why?•Makes your best content easy to find•Shows a more ‘giving’ side to the brand•Demonstrates expertiseHow?•Works for Twitter, Google+ and Pinterest•One tip/piece of advice/picture per day with the hashtag – 7 daysa week 21 March 2013
  18. 18. What can you offer that’s a little bit different?Think conversion – to email or actual visitsWhy?•Email marketing is still more effective than social media•Social Media will not be the main source of visitorsHow?•Twitter – Funnel potential fans into Facebook•Nurture community on Facebook•Use a Facebook app e.g. Splashpost for emailconversion 21 March 2013
  19. 19. What can you offer that’s a little bit different?Use Google+ hangouts to give youraudience access to key figuresWhy?•Gives followers access to their influencers•Up to 20 will be able to talk to the host directly•Streams to YouTube for others to view after the eventHow?•Either regular or adhoc hangouts•Invite circles, individuals or make it public•Promote on other social media presence 21 March 2013
  20. 20. What can you offer that’s a little bit different?Give your audience exclusive content -behind the scenes, day in the life of…Why:•Compelling reason to follow you•Makes them feel more part of what you offer•Easy content fillersHow:•Engage members of staff from around the museum to contribute•Post regularly so followers learn to expect it•Video tour behind the scenes 21 March 2013
  21. 21. Q: What’s the ‘best’ social networking site?
  22. 22. What’s the best social networking site? Answer = IT DEPENDS! –Where are your audience online? –Where do they want to talk to you online? –Where are you competitors doing ‘well’? –How much time do you have available? –Are your target audience B2B/B2C or both? –How much willingness is there in your business? –What resources do you have to throw at it? –What kind of content can you generate? REMEMBER = BIGGEST DOESN’T ALWAYS MEAN BEST ;-) 21 March 2013
  23. 23. Any questions?