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Bridging the digital and physical world - Emerce Tech Live! 2017

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Presentation I gave during Tech Live! 2017 in Amsterdam about IoT for marketers.

Published in: Internet
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Bridging the digital and physical world - Emerce Tech Live! 2017

  1. 1. physical and digital world bridging the
  2. 2. Developer Evangelist Internet of Things
  3. 3. 47%Click-through rate increase
  4. 4. Marketer Data Scientist
  5. 5. What if we would have the 
 same tools in the physical world?
  6. 6. Track customer engagement around store A-B testing of routing people through a stadium Track people around premises for audit purposes
  7. 7. https://www.youtube.com/watch?v=S_6vbOZVxAo
  8. 8. Opportunity becomes so much bigger when 
 machine learning meets data
  9. 9. Less people neededAutomatic planningRealtime insight Telenor ▪ Big telecom company ▪ Owns 4,000 buildings in Norway ▪ Toilet cleaning schedule made by 'hand'
  10. 10. Practice time!
  11. 11. Goal • Track interaction with physical products • Send data to Google Analytics • ??? • PROFIT!
  12. 12. Beacon Gateway Google Analytics
  13. 13. Thank you! @janjongboom

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