Spottari

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Spottari

  1. 1. Music-on-Demand ServiceLeading provider of Music Streaming Service Widely accepted by industry Rich user experience Library of 15M songs User base of total 10M users  3M Premium users ©Jani Suopanki jani@miasma.fi
  2. 2. Technical Implementation Servers mirroringStockholm London P2P Network P2P Network ©Jani Suopanki jani@miasma.fi
  3. 3. Streaming in Detail Low latency  ~300ms Server 8,8% Three Sources for Streaming  Own Cache  ~1000  P2P Network Cache 55,4% P2P 35,8%  50 neighbours  query distance 2 steps  Server  Immediate response ©Jani Suopanki jani@miasma.fi
  4. 4. Streaming Procedure Predictable Streaming  61%  Streaming Order  Cache check  30 secs to go: P2P lookup & Prefetch  10 secs to go: Prefetch from the Server Random Access Streaming  39%  Streaming Order  Cache check  15 secs from the Server  P2P lookup ©Jani Suopanki jani@miasma.fi
  5. 5. Usage Patterns 88% all track accessed to most popular 12% 79% server requests to most popular 21% 60% all music available accessed at least once  40% not accessed! (6M tracks) More cached tracks during nighttime More new music on weekend nights Daily Usage Peak 15:00 – 19:00 ©Jani Suopanki jani@miasma.fi
  6. 6. Record Label Viewpoint Owned by Majors  Universal Music Group  Sony Music Entertainment  Warner Music Group  EMI Musicl Global Digital Music Market (IFPI Report 2011)  29% record companies global revenue  €3.66 billion trade value worldwide  6% annual growth in revenue  400+ different services worldwide ©Jani Suopanki jani@miasma.fi
  7. 7. More viewpoints.... Small revenue income  Apprx. 0,0028€ / stream Trackable  Tool for Marketing Long Tail  Old releases also generate revenue Example: Long period in ROI  Physical Record in a store: 14,90€  8 tracks @ Spotify  8 x 0,0028€ = 0,0224€  → 665 listens ©Jani Suopanki jani@miasma.fi
  8. 8. Artist & Customer Viewpoints Not accepted by all Ownership vs. Accessibility Tool for searching music Hard to find new artists ©Jani Suopanki jani@miasma.fi
  9. 9. Thank You! Download slides @www.slideshare.net/janisuopanki ©Jani Suopanki jani@miasma.fi

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