95 Thesis(15 21)

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95 Thesis(15 21)

  1. 1. By: Janine Ko
  2. 2. 15. In just a few more years, the current homogenized &quot;voice&quot; of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court. <ul><li>All voice would just like brochures and mission statements. </li></ul><ul><li>Business wouldn’t sound real. </li></ul>
  3. 3. 16. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.   <ul><li>Language of the pitch is unreal </li></ul><ul><li>Markets don’t believe those language </li></ul>
  4. 4. 17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves. <ul><li>Online Markets are different from the ads on television </li></ul><ul><li>Online Markets are more easy to believe. </li></ul>
  5. 5. 18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity. <ul><li>Companies that don’t believe with networked conversation are missing the opportunity. </li></ul><ul><li>Markets know better than the companies </li></ul>
  6. 6. 19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance. <ul><li>Communications are now easy. </li></ul><ul><li>Directly Talk with their markets. </li></ul>
  7. 7. 20. Companies need to realize their markets are often laughing. At them. <ul><li>Markets knows better than companies </li></ul>
  8. 8. 21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.   <ul><li>Avoid too much work </li></ul><ul><li>Communicate with the market </li></ul><ul><li>Get the Attention of the market. </li></ul>

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