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Psychology: Visual perception 3. By Janice Fung.

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Psychology: Visual perception 3. By Janice Fung.

  1. 1. Visual Perception
  2. 2. Let’s revise yayy!  Stimulus Cornea Pupil Iris Aqueous Humour Vitreous Humour Ciliary Muscles Retina Sclera Optic nerve 1. Reception Lens
  3. 3. 2. Transduction Electromagnetic energy (light) Photochemical a.k.a. electrochemical energy (signal) Rods Cones
  4. 4. 3. Transmission Photochemical a.k.a. electrochemical energy (signal)
  5. 5. 4. Organisation and Interpretation
  6. 6. Visual perception principles • Usually used automatically with no conscious effort, • but sometimes used intentionally (on purpose) by artists, designers, and advertisers! (Play video)
  7. 7. 1. Gestalt Principles • Organise features of a visual scene by grouping them to perceive a whole, complete form in the simplest possible way. 1. Figure-ground organisation 2. Closure 3. Similarity 4. Proximity
  8. 8. 1. Figure-ground organisation Ground Figure
  9. 9. Ambiguous/Reversible figure
  10. 10. Camoflage
  11. 11. 2. Closure
  12. 12. 3. Similarity
  13. 13. 3. Similarity
  14. 14. 4. Proximity (or nearness)
  15. 15. 4. Proximity (or nearness)
  16. 16. Let’s revise again! Gestalt Principles • Organise features of a visual scene by grouping them to perceive a whole, complete form in the simplest possible way. 1. Figure-ground organisation 2. Closure 3. Similarity 4. Proximity

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