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Content Marketing for the
Chronically Disorganized
Scott Jangro
@jangro
scott@shareist.com
How?
Make it Urgent
Make it Urgent
How?
Make it Easy
Make it Easy
Let’s do this.
but first we need a mnemonic
but first we need a mnemonic
RICIN
• Read
• Capture Ideas
• Curate daily
• Invent Content
• Send a Newsletter
Read
• Develop content sources
• Other bloggers and thought leaders, companies,
and the communities
• RSS feeds - Google r...
Capture Ideas
• Get yourself bookmarking tools you can count
on
• Links: Pocket, Kiipt, Instapaper, Evernote,
Readability,...
Curate Daily
• Share other people’s stuff
• Your audience is probably not like you
• Facebook, Linkedin,Twitter, Google+
•...
Give. Give. Give. Give.
Take.
Invent Content
• Create content when you can, not every day
• Elaborate on curated content when you feel
like you can add ...
Publish a Newsletter
• Create a weekly recap of the best stuff
from the week.
• If you’re doing this right, this should be...
Everything has a purpose
Social Media
Blog PostsNewsletters
A Typical Week
• Every day: 3 posts to Facebook and Twitter
• A few times a week:A blog post, to use as
one of the posts t...
More?
• http://shrs.it/bostonseo
• http://getshareist.shareist.com
• @jangro
What is Shareist?
• Research, Capture, and Create Content
• Plan, Set milestones, Manage a team, Collaborate with
clients
...
Content Marketing for the Chronically Disorganized
Content Marketing for the Chronically Disorganized
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Content Marketing for the Chronically Disorganized

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Presentation for the Boston SEO Meetup, 9-30-2013.

Published in: Technology, Business
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Content Marketing for the Chronically Disorganized

  1. 1. Content Marketing for the Chronically Disorganized Scott Jangro @jangro scott@shareist.com
  2. 2. How? Make it Urgent Make it Urgent
  3. 3. How? Make it Easy Make it Easy
  4. 4. Let’s do this. but first we need a mnemonic but first we need a mnemonic
  5. 5. RICIN • Read • Capture Ideas • Curate daily • Invent Content • Send a Newsletter
  6. 6. Read • Develop content sources • Other bloggers and thought leaders, companies, and the communities • RSS feeds - Google reader is dead, but there are lots of alternatives • Facebook, Google+,Twitter • Reddit, Digg • Read every day
  7. 7. Capture Ideas • Get yourself bookmarking tools you can count on • Links: Pocket, Kiipt, Instapaper, Evernote, Readability, Delicious, Pinboard.in, Shareist • Images: Flickr, Instagram • Don’t filter • Don’t use your channels as your bookmarking tool.This is just for you.
  8. 8. Curate Daily • Share other people’s stuff • Your audience is probably not like you • Facebook, Linkedin,Twitter, Google+ • Schedule so you can focus on other things • Hootsuite, SocialOomph, SocialSprout, Shareist • Scoop.it, Paper.li
  9. 9. Give. Give. Give. Give. Take.
  10. 10. Invent Content • Create content when you can, not every day • Elaborate on curated content when you feel like you can add to it • Write an epic post once a week to once a month • Epic content is the stuff that gets shared • Example: HarvardHomemaker.com
  11. 11. Publish a Newsletter • Create a weekly recap of the best stuff from the week. • If you’re doing this right, this should be quick • AWeber, MailChimp, ConstantContact • You’re building an email list, right?
  12. 12. Everything has a purpose Social Media Blog PostsNewsletters
  13. 13. A Typical Week • Every day: 3 posts to Facebook and Twitter • A few times a week:A blog post, to use as one of the posts to Facebook and Twitter • Once a week: Newsletter • No more than 30 minutes per day.
  14. 14. More? • http://shrs.it/bostonseo • http://getshareist.shareist.com • @jangro
  15. 15. What is Shareist? • Research, Capture, and Create Content • Plan, Set milestones, Manage a team, Collaborate with clients • Publish directly to Wordpress, blogs and CMSs, email, ebooks • Schedule shares to social media “A CMS for your CMSs” -- John Biggs “Evernote meets Hootsuite with multi-platform publishing” -- Angel

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