Problems museums experience How to make it more accessible to people? How to attract new visitors? How to attract visitors to the museum on top of exhibitions? How to make use of new technologies?
What can be improved? Museums should be easy to access for diﬀerent groups of people. Not only the content should be attractive, but the whole experience including the surroundings & performances. Museums should beneﬁt from new technologies available.
If people can’t go to the museum, the museum should go to people.
Who are the potential users? Existing users Families with Older people People with of museums small kids People with limited access limited mobility to museums, countryside residents
What are their problems & needs? Lack of diversity Limited time Limited time Limited information Museum should be: Museum should be: Participatory Active Limited access Limited energy Limited access Limited information Museum should be: Museum should be: Accessible Convenient
Benchmarking existing services The Itinerant Museum of Art, Key cities around the world • Bringing inspiration through art to the daily life of people of all ages • Making it convenient • Inspire creativity Museum on Wheels, Mississippi • Introduces audience to visual art • Educational tool for the local residents
Benchmarking existing services PIAG Museum, Florida • Bringing art and music to the communities• Provide art education to local residents
Benchmarking existing services Mobile Library, Finland • 7 in capital region, 2 in Vantaa & Espoo, 3 in Helsinki • Open Monday to Friday • 70% customers are families with kids • Most of customers are loyal customers • Each bus has a theme (Vantaa: Tarina & Haave) • Most of the books are for children
What is the best place to visit this kind of museums? Close to your Other home (located 5% there for 2 days). 29% In the city center (located there for 15 days). 66%
Group interview 4 participants Sex: 1 male, Country / City: 3 female Age: o 26-‐35 – 3 3 Fin land/Espo umi 36-‐45 – 1 kun1 F inland/Ker Profession: 2 administrators 1 Chemical engineer 1 English teacher
Group interview Quotes resume Two of those interviewed people didn’t like to go to a normal museum, because they ﬁnd them far from their places, the opening hours are inaccessible. The other two interviewed people like to go. One said that expend with her family a day to visit diﬀerent museums and sometimes she went to visit more than 3 museums in the same day. The other said that goes at least 1 ever 2 months. All them found interesting the idea of an itinerant museum. The ones that said no thought that they could go to a museum with this model.
Group interview Quotes resume They expect to see in the itinerant museum real antique artifacts. They don’t think that an itinerant museum could have so many technologies inside. About the design of the museum two found the Circus format more attractive, one for heavy truck and the other the double deck bus.
Group interview Quotes resume Ideas that come up with the interview, told by them: “It needs to have advertise, we never know when a good exhibition is happening.” “One good website with more information needs to be build.”
Interview 01 respondent Responsibility: Staﬀ Where: Työväenasuntomuseo C ountry: Finland City: Helsinki
The idea of oﬀering an itinerant exhibition interesting to your museum? Why? No, because the whole idea of our museum is to present a certain house for our visitor.
Our thoughts about the meaning of the answer: Even the results for the visitor has been positive maybe the museums could have an certain apprehension about the itinerant service. Because they need to be convinced about the whole propose and how creative is the ways to present their content without any trouble. The service needs to be personalized for each museum needs.
Our concept: “Museum on Wheels” Heavy truck with 2 (or more) containers: real artifacts from the museum, audiovisual equipment to show 2/3D ﬁlms Provides full experience of a chosen theme Reference to the main museum’s collection Route is designed in cooperation with cities, events and involved authorities (users can vote on the route on the museum website)
Services could be available for users Artifacts from the main museum collection Description of the artifacts Visual material for more exploration 2D/3D ﬁlms on a chosen theme
Services could be available for users Virtual tour of the main museum A professional tour guide A small cafeteria outside of the museum A diverse, changing programme allows the museum to reach diﬀerent audiences
Thank you! Group 5 – Design Thinking Students: Jane Vita, Tiia-‐Marina Silva, Markus Saks, Petri Tiainen, Theodoros Haile and Ekaterina Zhiteneva. Teachers: Mariana Salgado and SannaMartilla